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Last update: June 12, 2019
  • Case Analysis

    Case Analysis

    MARKETING BUSI 8106 ASSIGNMENT 1: SONANCE AT A TURNING POINT WINTER 2015 SUBMITTED BY: GURPREET SINGH STUDENT# 201580230 EXECUTIVE SUMMARY In 1982, Sonance, a high-end audio company, invented a new product category: in-wall speakers. Long established as the leader in high-end home theatre speakers, by the end of 2005, Sonance was at a turning point. The company attempted to benefit from the flourishing housing market in the 2000s by further efforts to pursue business with

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    Essay Length: 1,803 Words / 8 Pages
    Submitted: February 7, 2017 Autor: Saravana Kumar
  • The Cliptomania Web Store Case Analysis

    The Cliptomania Web Store Case Analysis

    Case Analysis 2 Running head: Case Analysis 2 The Cliptomania Web Store Case Analysis Carrie Pressett Regis University ________________ Abstract Cliptomania is a small, family owned business. Cliptomania was able to be on the forefront of Internet marketing. The Santos used a personal concept of clip on earrings to establish their own internet business. They were able to establish their business using a small investment and Yahoo! Store. The Santos family was able to establish

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    Essay Length: 2,207 Words / 9 Pages
    Submitted: February 8, 2017 Autor: carriepressett
  • Sonance Case Analysis

    Sonance Case Analysis

    Case Assignment 1: Sonance BUSI- 8106 MARKETING Vijayakumar Ramamoorthy (201585072) Executive Summary: Sonance is a leader in manufacturing high audio speakers which is mounted in walls. It has lost valuable market share and margins due to brand dilution after entering the mass retail market and poor distribution tactics. In order to grow profits Sonance should either go back to its original way of selling via custom installers or find new channels to sell their product.

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    Essay Length: 3,039 Words / 13 Pages
    Submitted: February 8, 2017 Autor: Vijaykumar Ramamoorthy
  • Ford and the World Automobile Industry Case Analysis

    Ford and the World Automobile Industry Case Analysis

    Grading Rubric Outstanding Acceptable Minimal Analysis Assignment includes thoroughly documented elements as provided in the assignment, including but, not limited to, a clear understanding and interpretation of the course concepts and academic sources - a clear understanding is evident. Assignment does not completely document elements as provided in the assignment requirements. Particular parts, including but not limited to a clear understanding and interpretation of the course materials or academic sources is not well done -

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    Essay Length: 1,241 Words / 5 Pages
    Submitted: February 12, 2017 Autor: mucerio
  • Case Analysis of Midsouth Chamber of Commerce

    Case Analysis of Midsouth Chamber of Commerce

    Abstract The Midsouth Chamber of Commerce(MSCC) was one of the rising chamber of commerce showing a good potential in technology industry. As they were advancing and becoming larger in the market, it was also important for them to fulfil the needs of their increasing customers by upgrading their resources. This case study highlights the importance of proper documentation, skilled manpower and also discusses how organization struggles when they do not fully understand the contract and

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    Essay Length: 493 Words / 2 Pages
    Submitted: February 12, 2017 Autor: mogismith
  • Wrigley's Case Analysis

    Wrigley's Case Analysis

    F-540 Group Assignment ________________ Aurora Borealis – Internal Analysis Report: Recapitalization of The Wm. Wrigley Jr. Co. C:\Users\kusha\AppData\Local\Microsoft\Windows\INetCacheContent.Word\CG93228LOGO.JPG 1. Introduction The Wm. Wrigley Jr. Co. is the leading manufacturer of gum products globally. Their product lines consist of chewing gums, specialty gums and gum base. Spread across different principle brands such as Double mint, Spearmint etc. US accounts for 42% of sales & pre-tax profits, international sources account for 58% of sales & pre-tax profits.

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    Essay Length: 971 Words / 4 Pages
    Submitted: February 15, 2017 Autor: Ketaki Mahabaleshwarkar
  • Cirque Du Soleil Case Analysis

    Cirque Du Soleil Case Analysis

    Jamie Wright Cirque du Soleil B321 image1.png Case Analysis ________________ Introduction- Cirque du Soleil is known for its breathtaking shows that combine mind-boggling physicality with signature artistry. They are beautiful, mystifying and, awe-inspiring to behold. From the humble beginnings as street performers in the early 1980’s to a multi-billion company of today, Cirque du Soleil has become a leader in innovation by emphasizing the highest level of creativity and brand value for a non-traditional circus.

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    Essay Length: 893 Words / 4 Pages
    Submitted: February 21, 2017 Autor: Jamie Roth
  • Business Law - Case Analysis

    Business Law - Case Analysis

    Assignment 1-4: Case Analysis (40 points) ACTION ITEMS: 1. Go to your text at the end of the chapter you will see questions/problems. Using Microsoft Word, type the answers for the questions listed below. BE SURE TO ANSWER IN DEPTH – DEFINE, EXPLAIN, PROVIDE ANALYSIS TO EARN ALL THE POINTS. 2. After you have inserted your answers, save this document. 3. Go to the Assignment 1-4 in the course, upload the paper using the "Submit"

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    Essay Length: 795 Words / 4 Pages
    Submitted: February 23, 2017 Autor: Gabriel1
  • All the Wrong Moves Case Analysis

    All the Wrong Moves Case Analysis

    All the Wrong Moves Case Analysis Description: In the Harvard business Review case, “All the Wrong Moves,” by David A Garvin presents the decision-making tactics and how it affected the managerial team. There are a few key decisions and outcomes that the company has been affected: (1) the purchase a stock in the company Dipensit made by the Chief Financial Officer; the CEO’s credentials were discredited, (2) investigation of new product ChargeUp with Lipitrene; recall

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    Essay Length: 908 Words / 4 Pages
    Submitted: February 24, 2017 Autor: Jade5third
  • Ford and the World Automobile Industry Case Analysis

    Ford and the World Automobile Industry Case Analysis

    Ford and the World Automobile Industry Case Analysis Christine Miller-Lane Park University Since 1896 when Henry Ford built the first automobile, called a Quadricycle, and then 1903 when Ford became incorporated in 1903 (Ford), they have been a major force in the automobile industry in the United States. Within a year of being incorporated Ford went international opening a plant in Canada. While Ford was not the first automobile maker or first to go international,

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    Essay Length: 1,386 Words / 6 Pages
    Submitted: February 26, 2017 Autor: Christine Miller-Lane
  • Google, Inc. Case Analysis

    Google, Inc. Case Analysis

    Google, Inc. Case Analysis Google, Inc. Case Analysis Kelly Siegal, Estela Lopez, Noelle Morgan Pacific Union College Mission and Corporate Governance of Google Google has been one of the most revolutionizing companies of the 21st century. It was founded by Larry Page and Sergey Brin in 1998 for one reason, and one reason only: to create a search engine that could organize the world’s information and make it universally accessible and practical. This will always

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    Essay Length: 7,145 Words / 29 Pages
    Submitted: March 12, 2017 Autor: Baba Ganoosh
  • Breeder's Own Case Analysis

    Breeder's Own Case Analysis

    Abigail Ward MARK 4110-102 Dr. Joseph Matthes 2 March, 2017 Breeder’s Own Case Analysis Case Overview Breeder’s Own Pet Foods Inc. is a major producer of dog food for show-dog kennels in the United States. One of their more unique dog foods, Breeder’s Mix, has been popular amongst the show-dog kennels, but Breeder’s Own is looking to expand to the larger public. Breeder’s Mix is unique compared to other dog foods because it is high

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    Essay Length: 874 Words / 4 Pages
    Submitted: March 23, 2017 Autor: Abby Ward
  • Canadian Blood Services - Case Analysis

    Canadian Blood Services - Case Analysis

    EXECUTIVE SUMMARY Canadians have been donating blood through Canadian Blood Services (CBS) since 1998. Since its inception, CBS has had to work hard to improve the public’s trust in blood transfusions due to the contamination concerns of the 1980’s. To date, the trust level has increased to 80% among Canadians. As the director of marketing knowledge and donor insight, Stan Doolby has been tasked with keeping donation levels at a rate that can sustain the

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    Essay Length: 2,699 Words / 11 Pages
    Submitted: March 25, 2017 Autor: Suth0060
  • Cirque Du Soleil Case Analysis

    Cirque Du Soleil Case Analysis

    Cirque du Soleil case analysis Overview Cirque Du Soleil is a circus, which was founded by groups of road performers in 1984. Those groups of street performers were known as Le Club des Talons Hauts that means high-heels club. At first, Managed equally by two owners: Guy Laliberte and Daniel Gautier. Laliberte bought Gautier’s half in 1987. When the company began its operation in 1984, there were only 73 employees and now the company has

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: March 31, 2017 Autor: zoeyliu
  • Ecton, Inc. - Business Case Analysis

    Ecton, Inc. - Business Case Analysis

    Ecton, Inc. – Business Case Analysis Ecton, Inc. - Business Case Analysis Thomas Koenig ________________ I. Executive Summary and Position Statement Ecton, Inc. has successfully developed a new concept in echocardiography imaging systems. This concept challenges the conventional systems that are used in the health care industry. Ecton faces a familiar dilemma that many start-up companies. The company has to make the decision whether to continue with product rollout, to force a change in the

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    Essay Length: 1,967 Words / 8 Pages
    Submitted: April 10, 2017 Autor: Thomas König
  • Rhodes Industries Case Analysis

    Rhodes Industries Case Analysis

    MINI CASE ANALYSIS (RHODES INDUSTRIES) Hitesh Vanjara MIS-689-C INTRODUCTION Rhodes Industries was established by Robert Rhodes in 1950s in Southern Ontario, Canada. Davis Javier replaced Sean Rhodes as president in 2004 was reviewing Rhodes Industries proposed changes in Organizational Structure by the consulting firm. Javier had been president of RI for 18 months, and he was keenly aware of the organizational and coordination problems that needed to be corrected in order for RI to improve

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    Essay Length: 1,087 Words / 5 Pages
    Submitted: April 16, 2017 Autor: Hitesh Vanjara
  • City Zoo Case Analysis

    City Zoo Case Analysis

    City Zoo Case Analysis Part 1: Analysis and Problem Statement Case Overview The case is about City Zoo, a renowned tourist attraction center that attracted people all over the country. The zoo had gained a remarkable reputation for providing quality for its animals and allowing people to learn about the animals while seeing them on their natural environment. City Zoo employs 157 full time employees and other 550 part-time and seasonal staff. Emma Breslin has

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    Essay Length: 2,270 Words / 10 Pages
    Submitted: May 23, 2017 Autor: Avneet Kaur
  • Case Analysis Lost in Translations Aol

    Case Analysis Lost in Translations Aol

    Winter 2017 IBOM Intercultural Communications and Negotiations Beiduo Zhang (Claire) 2/22/2017 Case analysis—Lost in Translation AOL 1. Identify the controllable and uncontrollable elements that AOL encountered in entering the Brazilian market. The controllable factors of AOL when entering the Brazilian market are product, price, promotion and the channels of distribution. These elements have to be adapted to the new market; while the uncontrollable factors include economic forces, legal forces, social-cultural conditions and local competitions in

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    Essay Length: 350 Words / 2 Pages
    Submitted: June 10, 2017 Autor: Claire Zhang
  • Hospitality Extraordinaire International Case Analysis

    Hospitality Extraordinaire International Case Analysis

    1. Hospitality Extraordinaire International is a successful company who mastered the use of IT to leverage its resources and create unparalleled advantages across the company. It was able to achieve that by following its philosophy “to be the best”. Hospitality Extraordinaire is constantly improving and looking for new ways to apply IT throughout all of its operations which then leads to increase in revenue, new and existing customers, and a strong competitive advantage. It is

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    Essay Length: 860 Words / 4 Pages
    Submitted: July 5, 2017 Autor: tijen28
  • Urania A.G. Case Analysis

    Urania A.G. Case Analysis

    Case Analysis Success in the Small Multinational The company, Urania A.G. was running at a huge success rate when it suddenly lost its market and got practically bankrupt. Liquidation seemed to be the only option to the 35% shareholder Swiss bank when it asked Christian Bluntschli to look into the company’s affairs and estimate the rescue chances. Christian Bluntschli, now in his nineties, studied engineering. Then he had his master’s degree and doctorate. After which

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    Essay Length: 476 Words / 2 Pages
    Submitted: July 23, 2017 Autor: harshita Umrao
  • L’oreal Case Analysis

    L’oreal Case Analysis

    L’OREAL CASE ANALYSIS Savvy global marketing : This is what drives the international brand L’oreal in its vocation to develop personal beauty care products for its consumers worldwide.The focus behind the global brand L’oreal founded in 1909 ,by French Chemist Eugene Scheuller , is basically to sell “science of beauty in a jar”. A hair colour formula developed by Eugene has exceptionally progressed into one of world’s best cosmetic firms in terms of quality, efficacy

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    Essay Length: 285 Words / 2 Pages
    Submitted: July 24, 2017 Autor: sanjanajoeboy
  • Ben Santos Case Analysis

    Ben Santos Case Analysis

    CASE ANALYSIS BEN SANTOS INTRODUCTION “I have been doing this for four years and so far, I have been able to hit the forecast even allowing for the 10 percent growth rate targets for certain products coming from West Germany. My method works. So what more do you want?” one manager replied. Adapting to change is the most difficult thing to accomplish because it makes one person get out of its normal norms and way

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    Essay Length: 3,701 Words / 15 Pages
    Submitted: August 3, 2017 Autor: Sarahmonica
  • New York Times Case Analysis

    New York Times Case Analysis

    SMWA Group Assignment-1 The New York Times Paywall case Submitted by Bharat Ramshankar Punukollu (71620013) Chandrasekar V (71620018) Shweta Pisharoti (71620065) Vineet Garg (71620090) 1. Is Paywall working? How would you evaluate the current Paywall compared to the two previous ones? Do you think it’s appropriately designed compared to the Financial Times and WSJ? Exhibit 11 showed us that NYT subscription rate was 450$ per year which was 350% more than ‘USA Today’ ( We

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    Essay Length: 776 Words / 4 Pages
    Submitted: August 9, 2017 Autor: Vineet Garg
  • Case Analysis Ecton

    Case Analysis Ecton

    Group Members- Mohit Kanjwani(2015PGP137) Sharad Srinivasan (2015PGP152) Abhijeet Balakrishnan (2015PGP112) Parul Garg (2015PGP143) Sushant Kumar (FPM02) Ecton a is trying to develop a substitute for high end MRI & Ultrasound imaging system. The existing market structure is oligopolistic in nature and there are high barriers of entry made in the form of complexity of process. The present technologies namely Cardiac Catheterization (expensive), Magnetic Resonance Imaging (expensive) and X-ray (expensive and harmful) are provided by big

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    Essay Length: 484 Words / 2 Pages
    Submitted: August 25, 2017 Autor: Rishabh Kothari
  • India Shedding Tears over onion Prices - a Case Analysis

    India Shedding Tears over onion Prices - a Case Analysis

    Managerial Economics | Manasa Narayan | S173F0025 INDIA SHEDDING TEARS OVER ONION PRICES: A CASE ANALYSIS The present case highlights the role of the of the demand and supply factors in the market, to the extent that their interaction, during the period of December 2010 – January 2011, resulted in prices of onions in the Indian market seeing a sharp rise, resulting in average consumers having to pay anywhere between 5-6 times the usual market

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    Essay Length: 1,145 Words / 5 Pages
    Submitted: August 29, 2017 Autor: m.narayan