Urania A.G. Case Analysis

Case Analysis

Success in the Small Multinational

The company, Urania A.G. was running at a huge success rate when it suddenly lost its market and got practically bankrupt. Liquidation seemed to be the only option to the 35% shareholder Swiss bank when it asked Christian Bluntschli to look into the company’s affairs and estimate the rescue chances. Christian Bluntschli, now in his nineties, studied engineering. Then he had his master’s degree and doctorate. After which he was hired by his country’s first business school. A big Swiss bank hired him but he found the work too boring and wanted to quit. Just when he was about to quit, bank’s president asked him if he wanted to work on a new project of company Urania as he wanted to know if there were any chances of recovery of Urania as they doubt about the company’s financial status.

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The only reason bank wanted to give a chance to the company was that the company was the largest employer in that rural area and company was worried about public relations aspect. When Bluntschi went there, he figured out the problems as-

• Company was producing parts for outdated automobiles i.e. for Cog railways when all the new technology was in fashion.
• No venture in new market.
• Bearing cost of large global operating network for a few customers who were also doomed or were in process.
• No patents policy.
• Focus on wide variety of fields.
• No market.

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Bluntschi was hopeless about the future or prospects available to the company when the only strength of company i.e. company’s worldwide service capabilities strikes to him.

He went back to the bank and told the associates that the company is hopeless and asked for 100% ownership of the company. He modelled the company with what experience and knowledge he gained all these years and took the company to its height. The reasons company progressed could be-