L’oreal Case Analysis
Autor: sanjanajoeboy • July 24, 2017 • Case Study • 285 Words (2 Pages) • 586 Views
L’OREAL CASE ANALYSIS
Savvy global marketing : This is what drives the international brand L’oreal in its vocation to develop personal beauty care products for its consumers worldwide.The focus behind the global brand L’oreal founded in 1909 ,by French Chemist Eugene Scheuller , is basically to sell “science of beauty in a jar”. A hair colour formula developed by Eugene has exceptionally progressed into one of world’s best cosmetic firms in terms of quality, efficacy and safety.
SWOT ANALYSIS
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MARKETING STRATEGY
- Quick customers reach to diverse populations across the world.
- Matched products with regional preferences and needs.
- Pricing strategy taking into account the GDP and other economic indicators of various countries.
- Early realization that a single product formula would not work globally.
- ‘Geocosmetics’ was created to understand consumer preferences at a local level.
- Specific channels dedicated for sale of various brands within L’oreal.
- Marketing brilliance showcased by acquisition of Maybelline in 1996 and providing a complete facelift.
- Recent camps conducted involving B-school students is an economic marketing strategy which gives best result with least cost.
- Star studded ad campaigns which tap into all ages, races and sexes.
- They have adapted to print media and digital marketing as and when the trends changed.
L’oreal has been successful throughout the years with the help of brilliant marketing strategies and R&D. Considering their present brand value and market share they should start expanding to other sectors as well. They can decrease their expenditure on advertisements which will help them increase their margins. They can bring in flexibility to organisational structure which will give opportunities to diversify.
L’oreal! because you are worth it.
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