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Last update: November 17, 2015
  • Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy

    Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy

    1. Current market situation and Whirlpool’s position in the European Market. Macro Analysis (PESTL Analysis) 1. Political: 2. Economic: a. The Global Economic crisis in 2008 : i. Decreased Spending and lower demand for products. ii. Affected the companies (Whirlpool) business through increased operating costs. 3. Social: a. Green Movement: People began to monitor more carefully their actions and to behave in line with ecological norms in both personal activities and consumption (P.7 para5) 4.

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: February 24, 2012 Autor: popie86
  • Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's iPad December 1, 2010 Table of Contents Company Description 3 SWOT Analysis 3 Internal Strengths 3 Internal Threats 3 Segmentation and Target Market Selection 5 Marketing Mix 9 Product 9 Price 10 Place 11 Promotion 12 Personal Selling 12 Sales Promotion 13 Public Relations 13 Direct Marketing 13 Social Responsibility 14 Conclusion 15 References 15 Company Description Apple Inc. SWOT Analysis Internal Strengths - Strong Brand - Innovation, Design, and Integration

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    Essay Length: 4,287 Words / 18 Pages
    Submitted: February 24, 2012 Autor: moto
  • Heart of Darkness Criticism

    Heart of Darkness Criticism

    Heart of Darkness presents the reader with an introspective narration into the thoughts and ideologies of Marlow which is based on his experiences within the Congo. The story within a story that is Heart of Darkness can be perceived and interpreted within several types of literary criticism. At the end of the book, Conrad deceives Kurtz's intended by telling her that his last words were her name when in actuality it was "The horror, the

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    Essay Length: 1,019 Words / 5 Pages
    Submitted: February 25, 2012 Autor: jon
  • Progressive Strategy Paper

    Progressive Strategy Paper

    Progressive and Industry Analysis: As a fourth largest auto insurer in a highly concentrated industry, Progressive wrote majority of its premium through its independent agents even though direct sales increased from 5% in 1996 to 17% in 1999, possibly because of its technological innovation and launching of their website in 1993. Performing a 5+1 analysis of Auto insurance industry (Exhibit 1), the attractiveness of industry was found to be low. The basis of competition was

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: February 25, 2012 Autor: viki
  • Kellogg’s Strategy

    Kellogg’s Strategy

    STRUCTRE For this company they are decentralized authority which is the entire employee have their own responsible to perform the task when given. For example, chairman of the board and many other department that been exist to managed the company such as financial, human resource, operation and else. For example, operational for Asia will be handle on Asia community. Moreover, they also will match the Asia demand to make their product strategy. Such as yogurt

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    Essay Length: 380 Words / 2 Pages
    Submitted: February 26, 2012 Autor: mira
  • Operation Management Strategies of Premier Inn

    Operation Management Strategies of Premier Inn

    According to W. Edwards Deming (2000), continuous improvement is defined as "the belief that an organization must constantly measure the effectiveness of its processes and strive to meet more difficult objectives to satisfy customers". And in the opinion of Hutchins (2008), the process of continuous improvement is "at the core of all successful business improvement programmes". Hence, it may infer that continuous improvement has been regarded as an essential tool to long-term success. Indeed, with

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    Essay Length: 1,662 Words / 7 Pages
    Submitted: February 26, 2012 Autor: simba
  • Strategies for Local Businesses

    Strategies for Local Businesses

    Learning Activity #4: Strategy Exercise Read chapter eight of your textbook, Management, and perform the exercise described below. "Choose four (4) major businesses and/or organizations from your immediate vicinity. Identify deliberate and emergent strategies those companies have used. Compile your findings, and then summarize the distinction between strategy formulation and strategy implementation." The four Business and organizations I choose for this assignment are; Lincoln Lanes The Dress Code Job and Family Services Community Action Strategy-

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    Essay Length: 1,024 Words / 5 Pages
    Submitted: February 26, 2012 Autor: peter
  • Apush Review

    Apush Review

    Result of the introduction of the cotton gin: Slavery was reinvigorated Weaknesses of the slave plantation system: Politics were run by rich aristocrats; Widened gap between rich and poor; Hampered tax-supported public education, relied on a one-crop economy. repelled a large-scale European immigration stimulated racism among poor whites. Why was Plantation agriculture wasteful? : its excessive cultivation of cotton despoiled the good earth. Where was the "Black Belt"? most of the population describe the southern

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    Essay Length: 437 Words / 2 Pages
    Submitted: February 26, 2012 Autor: viki
  • Citi China Equity Strategy/macro

    Citi China Equity Strategy/macro

    CITI CHINA EQUITY STRATEGY/MACRO – China Equity Strategy - Trip Note: SMEs and Informal Lending Reach a Crossroads n The macro/micro mismatch — While China's macro-level indicators remain solid, micro-level variables have deteriorated since 3Q. In the cities we visited (Dongguan, Wenzhou and Suzhou), the general business and financing environment for SMEs is already worse than in late 2008 when macros led the cycle down. n Getting worse before getting better — Firms and local

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    Essay Length: 322 Words / 2 Pages
    Submitted: February 27, 2012 Autor: moto
  • Journal Review of the Structured Interview

    Journal Review of the Structured Interview

    A Journal Review of Bragger, J., Brecher, E., and Kutcher, E. (2006) The Structured Interview: Reducing Biases Toward Job Applicants with Physical Disabilities, Employee Responsibilities and Rights Journal, Vol. 18, No. 3, pp. 155-170. Introduction In the hiring process, much effort is directed towards eliminating bias in the selection of the most qualified candidate. It is believed that this can be achieved by carefully identifying skills, knowledge and competencies that are job related while eliminating

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    Essay Length: 1,155 Words / 5 Pages
    Submitted: February 27, 2012 Autor: qperdon
  • Alternative Strategies That Can Be Employed to Mitigate the Effects of Factors That Affect Individual Behaviour and Performance.

    Alternative Strategies That Can Be Employed to Mitigate the Effects of Factors That Affect Individual Behaviour and Performance.

    1.1. INTRODUCTION The purpose of this paper is to suggest and explain alternative strategies that can be employed to mitigate the effects of factors that affect individual behaviour and performance using practical examples. The paper makes an analysis of factors that affect individual behaviour and performance and then goes on to expound on strategies that can be implemented by organisations to mitigate the effects of factors that affect individual behaviour and performance. 2. FACTORS THAT

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    Essay Length: 3,673 Words / 15 Pages
    Submitted: February 27, 2012 Autor: moto
  • Comparing Cost Control Strategies

    Comparing Cost Control Strategies

    Comparing Cost Control Strategies There are a small number of cost control strategies that an employer- sponsored plan can implement. The employers can only present a certain number of products or services to their employees. Employees can also purchase options, called riders, to supplement their health plan coverage. This is used for things like complementary healthcare such as acupuncture, massage, and counseling. Sometimes this can also include dental and vision care depending on the employer

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    Essay Length: 324 Words / 2 Pages
    Submitted: February 27, 2012 Autor: moto
  • Google Strategy

    Google Strategy

    Q1. The search engine industry is not just focused on searching for information but also a tool used for advertising as well. Comparing the current 2009 data that has been obtained, it is relatively clear that there are 5 other players who are alongside Google when it comes to this category. They are mainly: • Yahoo which has its advantages and disadvantages • MSN Live Search or also known as "Bing" • Baidu – The

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    Essay Length: 2,198 Words / 9 Pages
    Submitted: February 28, 2012 Autor: Antonio
  • Thorn-Emi Strategy

    Thorn-Emi Strategy

    During the early 1980’s, Thorn Emi was one of the largest European companies, operating in approximately 40 countries and exporting to 140 countries around the world ( Kaiser, Aris Stouratis, 2001). Thorn electrical industry was an electrical engineering business founded by Jules Thorn in March 1928 ti import light bulbs and radio components to the UK as the Electric Lamp Services ltd. After World War two, the company diversified through multiple acquisitions into electronics, electrical

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    Essay Length: 1,306 Words / 6 Pages
    Submitted: February 28, 2012 Autor: sjstokkos
  • Huffman Trucking's Critical Information Systems

    Huffman Trucking's Critical Information Systems

    Huffman Trucking’s Critical Information Systems Huffman Trucking, is a nationwide transportation company with almost 1400 employees, including 925 drivers, has four locations throughout the country. To continue with an accessible and standardized company-wide information system, the company designed a system to track necessary forms and employees. This system designed by the programmers of Huffman Trucking is called HRIS. This system is designed track employees on both operational and monetary basis to help keep information maintained

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    Essay Length: 968 Words / 4 Pages
    Submitted: March 1, 2012 Autor: jaosborn
  • The Critical Investigation and Analysis of Ethical and Social Responsibility Issues

    The Critical Investigation and Analysis of Ethical and Social Responsibility Issues

    Executive Summary This report is authorized by Jay Leighton who is the unit coordinator of International Human Resource Management of Curtin University. It tends to investigate and analyze both positive and negative aspects of ethical and social responsibility problems which are hiring of child labor and unsatisfactory workplace environment. However, research results may be limited because of restricted time and scale for searching. According to the research, it found that child labor was an unethical

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    Essay Length: 2,084 Words / 9 Pages
    Submitted: March 6, 2012 Autor: masonredd
  • How to Review for the Ib Exams

    How to Review for the Ib Exams

    How to review for the IB exams So, this is it. After two years of work, it is now time to begin to review for your exams. First of all, remember that your exam has two papers if you are SL, and three papers if you are HL: • Paper 1: two hours. Two essays on perspectives. You have six questions to choose from. • Paper 2: one hour. One essay on one of the

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    Essay Length: 613 Words / 3 Pages
    Submitted: March 6, 2012 Autor: Olinah
  • A Study of Retail Strategies Adopted by Tanishq

    A Study of Retail Strategies Adopted by Tanishq

    A STUDY OF RETAIL STRATEGIES ADOPTED BY TANISHQ (Synopsis towards partial fulfillment of the assessment in the subject of Service Marketing) SUBMITTED BY: SUBMITTED TO: Aubert Sebastian Dr. Archi Mathur BBA(Hons.), LL.B(Hons.) (Faculty of Management) Roll no.- 676 Vth Semester NATIONAL LAW UNIVERSITY, JODHPUR SUMMER SESSION (JULY-NOVEMBER 2011) TOPIC A STUDY OF RETAIL STRATEGIES ADOPTED BY TANISHQ INTRODUCTION In the branded jewellery segment, Tanishq has established its leadership position and built a persona which is

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    Essay Length: 777 Words / 4 Pages
    Submitted: March 11, 2012 Autor: aubert
  • Research Strategy

    Research Strategy

    Conduct an Internet search by visiting the state websites for Arizona, Illinois, New York, and California. Locate the legal requirements to obtain admissible statements in these states. Include your research findings in the following table. In one to three paragraphs, answer the following questions regarding the regulatory information you found while conducting your research. 1. When reviewing the legal requirements to acquire an admissible statement, what similarities did you find among the four states? 2.

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    Essay Length: 366 Words / 2 Pages
    Submitted: March 11, 2012 Autor: krubaine
  • Developing Strategy

    Developing Strategy

    Assignment 2 Advice Q1 Read the case study carefully. Draw a fish bone diagram for the supply/purchasing of materials, asking why is there a problem. If you wish to use the 6 headings below as a guide you can. i. Machine (including technology) ii. Method (including processes) iii. Materials (including consumables and information) iv. Management (including strategic and tactical) v. Man (including human resources) vi. Measurement (control) Having completed the analysis pick one identified problem

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    Essay Length: 720 Words / 3 Pages
    Submitted: March 11, 2012 Autor: dikshant
  • Critical Thinking

    Critical Thinking

    Critical thinking is defined by Webster as a disciplined thinking is clear, rational, open minded, and informed by evidence. Critical thinking is used daily in every aspect of life; whether work, home, or school. A critical thinker is an open minded individual who is aware of alternatives choices, uses credible sources for reference, asks questions, never assumes, and forms acceptable hypotheses for solutions. People do not become critical thinkers overnight. The process to become a

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    Essay Length: 904 Words / 4 Pages
    Submitted: March 11, 2012 Autor: necolas
  • Market Entry Strategy Development Exercise

    Market Entry Strategy Development Exercise

    MARKET ENTRY STRATEGY DEVELOPMENT EXERCISE________________________________________ Group Name: aFASHIONate The target country or region for the market is: Bulacan is the target province for our product. The short-term goal for my market-entry strategy is: 1. To be able to provide customers a convenient way of wearing comfortable shoes, clothes and accessories without sacrificing style. 2. To provide customers an affordable but stylish fashion to wear. 3. To penetrate into the industry and be well-known. 4. To

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    Essay Length: 958 Words / 4 Pages
    Submitted: March 12, 2012 Autor: fumibear_12
  • Critical and Contempary Issues: Krispy Kremes

    Critical and Contempary Issues: Krispy Kremes

    Critical and Contempary Issues: Krispy Kremes Introduction Bowdin et al (2006, p3 ) states “Todays events are central to our culture as perhaps never before. Increases in leisure time and discretionary spending have led to a proliferation of public events, celebrations and entertainment.” Events can also vary in the size and function and are aimed can be categorised into a number of sectors. Events can also be illustrated as something that happens, this can be

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    Essay Length: 457 Words / 2 Pages
    Submitted: March 13, 2012 Autor: vmcdougall
  • Don No Review

    Don No Review

    don noCRITIQUE / REVIEW The U.S Department of Defense (DOD) uses a concise definition of quality as ‘doing the right thing right the first time, always striving for improvement and always satisfying the customer’. Based to Procter & Gamble total quality refer to which is the unyielding anAd continually improving effort by everyone in an organization to understand, meet and exceed the expectations of customer. Customers can be defines as a people who buy and

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    Essay Length: 314 Words / 2 Pages
    Submitted: March 15, 2012 Autor: yipsha
  • Romero - Film Review

    Romero - Film Review

    The film "Romero" was a story of true inspiration. Oscar Romero was a "by the books" bishop. He was highly educated and did not ordinarily step out of his comfort zone. His good friend and fellow priest, Father Grande, was the complete opposite of Bishop Romero. Father Grande was a bit out of the ordinary. He preached to the poor, outside of the church. He was rebellious at times, but he always took a stand

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    Essay Length: 709 Words / 3 Pages
    Submitted: March 27, 2012 Autor: fritz

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