The Global Context of Management - Haier - United States
Autor: wangyoucao • November 2, 2012 • Case Study • 2,761 Words (12 Pages) • 1,476 Views
The Global Context of Management
Assessment 1: Haier - United States
Feng Xuan
10901123
Table of contents
Executive Summary....................................................................................2
1. Introduction...............................................................................................3
2. Industrial Overview.................................................................................3
3. PESTLE Analysis.....................................................................................3
3.1. Political/ Legal Environments...................................................................4
3.2. Economic Environment..............................................................................4
3.3. Socio - cultural Environment.....................................................................4
3.4. Technological Environment.......................................................................5
3.5. Ecological Environment.............................................................................5
4. Porters 5 Forces.......................................................................................6
4.1. Rivalry of Haier in The US Household Appliances Market....................6
4.2. Competition from New Members in The US Household Appliances Market................................................................................................................6
4.3. Threats from Substitutes............................................................................6
4.4. Bargaining Power of Customers................................................................7
4.5. Bargaining Power of Suppliers..................................................................8
5. Conclusion.................................................................................................8
Reference List................................................................................................9
Appendixes.....................................................................................................9
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