The Apple Watch Re-Invented
Autor: udaybhanu kankanala • April 3, 2016 • Dissertation • 618 Words (3 Pages) • 818 Views
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Apple Watch 2: |
ENTR 6645U - Corporate Entrepreneurship |
Sales of the first Apple Watch were underwhelming and sales fell well short of company expectations. Many critics attribute this to a lack of product differentiation with competitor products. Further, consumers failed to find value in the Apple Watch as it failed to meet the needs of the average purchaser. This paper employs intergalactic thinking in an effort to highlight several solutions that could differentiate the Apple Watch 2 from the competition and provide significant value to consumers. |
Babajide Adeyemo - 214560940
Ali Daneshvar - 209675265
Udaybhanu Kankanala - 214004485
Sarah Mersereau - 212572376
Nathan Prince - 212050811
October 7, 2015
Page Count: 6(Including Cover)
10 Things in Elvis Presley’s Garage
Guitars | Guitar tuner app | Pick holder | ||
Rhinestone Outfits | Dress it up(user customization) | Precious stone analysis(Cut, Colour, Clarity, etc) | ||
Alloy Rims | Rubber(bouncing) | Prestigious design advantage(Swiss manufactures) | recyclable design | |
Vinyl Records | Circular | resurgence(due to rarity and quality) | ||
Classic Cars | GPS navigation | Car key replacement | Hobbyist community(specialization) | speed monitor |
Tools | Swiss-army tools/microtools | Mouse replacement | Barcode Scanner | flashlight |
Speakers | High end speaker | Linking to sound system | Connect to other watches for multiple speaker setup | |
Recording Equipment | Voice recognition | Music Recorder | ||
Surfboard | Waterproofing | Floating | move to other parts of the body(Like a GoPro) | |
Shag carpeting | retro watchbands |
10 Things That Are Green
Snakes | EMS one touch contact | Med-Alert bracelet | ||
Astroturf | Customizable textures | maintenance free | durable | |
Grapes | Produce picker app | grocery list | autopayment of items | |
Money | NFC payments | partnership to provide economical watches at much lower price point | ||
Grass | Biodegradable | Environmentaly friendly | ||
Shoes | Price comparison scanner | Durability | ||
Clothing | Price comparison scanner | Soft watch (no hard parts) | washable | |
Pool Tables | Online gaming | Geometry/Angle Calculator | ||
Aliens | Wifi Walkie-talkie | telescope | drone control/remote control | Translator (real-time interpreter) |
Leaves | Air quality measuring | Thermometer | weather alerts | Grow with person(learn habits) |
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