Swisher Mower and Machine Company
Autor: bandarupalli9 • September 27, 2016 • Course Note • 561 Words (3 Pages) • 726 Views
Swisher Mower and Machine Company
Case Guideline Questions
There are two affirmative decisions that are required if Swisher is to accept the proposal described in the case. First, it must make strategic sense. Second, it must make financial sense. Think about this decision in the context of a broader strategy for Swisher. Your 1-2 Page Summary should focus on Q#3, but bring in facts from Q#1 and Q#2 to support your reasoning.
- To better understand Swisher’s situation in the lawn care market, perform a SWOT analysis. Come up with what you believe are its top 3 strengths, top 3 weaknesses, top 3 opportunities and top 3 threats. Look for important patterns that may emerge from this analysis that are relevant to the question at hand. You may want to think beyond the information in the case to consider the types of competitive threats by mower producers already in mass merchandisers.
Strengths | Weakness |
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Opportunities | Threats |
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- Identify points of leverage, problems, vulnerabilities and constraints. There may or may not be one or more of each.
Leverage | Problems |
Swisher Mower company can leverage the retail merchandiser’s national presence to sell its products nation wide | Major problem is to meet the demand with existing infrastructure |
Vulnerabilities | Constraints |
Swisher company could be vulnerable to lose its power of decision making in product changes The increased risk of liabilities Company is also vulnerable to lose its current agents | Production is relatively low, additional arrangements to deal with the sudden hike in demand could need high initial investments |
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