Sin Yuan Enterprise Sdn Bhd - E Product Analysis

E-PRODUCT ANALYSIS & PLAN

Corporate Profile

Sin Yuan Enterprise Sdn Bhd was founded in 1976 and has since evolved into a key player in the machinery industry in Malaysia. Today, their core business is in the manufacturing, import and distribution of machinery and equipment. Through its six subsidiaries, they provide a comprehensive range of machinery and equipment ranging from food processing, power tools, to agriculture and construction equipment that serve multiple industries. They have also diversified their activities to include the design, commissioning and installation of commercial kitchen and equipment for hotels, hypermarkets, restaurants and F&B outlets. In their pursuit for excellence, they have through the past 38 years, continually built up their competitive advantage through the acquisition of more storage square footage, human capital development, deployment of advanced information technology and persistently improving every aspect of their business operations. Their customers and business partners can be rest assured that every business transaction are handled with the highest level of professionalism and efficiency. Through their unyielding pursuit and commitment to quality and excellence, they have gained a reputation of being a reliable supplier of quality products and services in Malaysia industry.

Sin Yuan's philosophy has always been to uphold the highest level of business ethics and integrity in every aspect of their business. They believe in nurturing their own human capital and building relationships with their business partners so that they can create a better and sustainable future together. They are constantly engaging their staff to improve, innovate to strive for excellence in business operations and value deliveries to customers. It is their achievement to providing products and services to customers that will in turn create value for them, thereby achieving a sustainable business and value to the stakeholders.

Product Line/Differentiation

After Sales Service - They believe that closing a deal is only the first step and not the last. Their products come with manufacturers’ warranty and will be serviced/ repaired free of charge in the event of a manufacturing defect during the warranty period. This is because they believe and understand the importance of providing good after-sales services and provide on-site and off-site maintenance service to their customers. With more than of 25 staff in their service team including highly skilled technicians, and an effective job tracking system, they are able to ensure service jobs are carried out on time and systematically.

At the back-end, the after sales service personnel are supported by a group of professional engineers to provide the most consummate and comprehensive after-sales services to customers. Furthermore, they place great emphasis in maintaining sufficient level of wear and tear parts for all machines at all times to ensure unrivalled after sales service.

Step 1: Customer will order one of our product range that have been confirm from light machineries for agriculture, construction, industrial and food sectors.

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