Instagram Ads Vs Blogger Ads

Literature review

First disscuss millenials

Then intro about instagram

Before Instagram Ads became a trend, companies made use of social media influencers to raise awareness for their products and target potential new customers, so this researcher has considered this topic as the main motivation for this research project. Are Instagram ads more effective than social media influencers when it comes to raising awareness for the millennial market? Does it potentially lead to a final purchase—for which they will be willing to spend their time and money on? This literature review looks at several published materials surrounding this topic

The introduction of new media, specifically social media, has changed the world of marketing especially when targeting the millennial population. Millennials are by far the largest generation by population size which has businesses talking about them, trying to understand them and see how the  millennials react to stimuli (Spenner 2015). Reaching a specific demographic has always been key for precise and effective marketing. As more social channels and content influencers launch and become popular, this task becomes easier to accomplish (kix, 2015).

Instagram has over 300 million active users, with an average of 70 million photos uploaded every day. This is a massive amount of content, but Instagram users are consuming it around the clock and generating over 2.5 billion likes daily according to Instagram statistics (kix, 2015).       According to digiday statistics, Millennials make up 51% of the users on Instagram and 81% of millennials sleep with their phones next to their beds, making Instagram and the content creators on it, an integral part of a millennial's day, also making it the most heavy social platform for millennials right now, hence making Instagram marketing a very effective medium for reaching millennials (kix,2015).

Instagram recently joined the trend of social media platforms offering companies the options to buy ad apace on their platforms. Additionally, Instagram also launched their API software that includes campaign tracking tools and the ability for users to target consumers based on basic demographics including age, gender, likes, and Facebook interests

With Instagram's new advertising features, brands now have the ability to attach and link the following call-to-action buttons to their sponsored posts like, Shop Now, Book Now, Download, Learn More, and Sign Up(Kix, 2015)

Sample instagram Sponsored Ads

[pic 1]

The very first Instagram ad from Michael Kors received four times the usual number of likes compared to non-promoted posts; and it also reached a global audience of 6.15 million. The company received 33,000 new followers, 16 times more than usual. However While the Michael Kors ads produced the numerical results necessary to prove ROI for the company, the sentiment didn’t sit as well with many people in the Instagram community. They weren’t happy to see the ads and some were saying they were “super annoying” and others demanding that they “JUST STOP” (times, 2015).  

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