Proposal on Promoting the Anti-Epal Campaign

Proposal on Promoting the Anti-Epal Campaign

(Pat)

Brief on the Anti-Epal Campaign

Based on the official Facebook page of the Anti-Epal campaign, people define "epal" as a "person acting or grandstanding in a politically tactless manner." In another source, it is defined as "short for ‘mapapel' or posturing by desperate people trying to do everything just to be recognized".

Epal covers public officials who claim credit for publicly funded projects by placing their name, image, or likeness on signs or on the projects themselves. It also includes premature campaigning, when public officials or people aspiring for public office engage in election activities geared towards furthering their political ambitions, when this happens outside the official campaign period.

(Cel)

The objective of the campaign is to get public officials and those aspiring for public office to refrain from "epal" activities through a public campaign that will raise public awareness on this issue, and increase the people's sensitivity to this practice.

(Van)

Our objective

With the creative solutions we will present, our objective is to make this campaign more popular. This campaign actually was presented now as a Bill formally called as "An Act Prohibiting Public Officers from Claiming Credit through Signage Announcing a Public Works Project" or premature campaigning. We also hope that the Bill will be passed since it will aid voters on the upcoming election that premature campaigning and mindless "showing-off" of works are wrong and pompous.

(Cel)

Target Audience

All citizens in the Philippines; voters, non-voters or the youth so they will be educated when the time comes for them to vote, and politicians or public servants so they will also be educated on right conduct before, during and after elections.

(Roy)

Creative Solution

We propose a series of solutions that will make the aim of reaching to more people possible.

Money stickers. These stickers come in 20, 50, 100, 200, 500 and 1000 peso bills where the faces of the persons on the bills are pixelated, and the seals/logos replaced with the COMELEC logo and the logo we created for the

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