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Autor:   •  April 29, 2012  •  Essay  •  387 Words (2 Pages)  •  1,196 Views

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Acknowledgements

It was a gratifying experience for me. I have been working on this report over the period of 2 weeks, from the collection of data, to verification of data, to study it together, to get the extractions etc.

Also specially thanks to Mrs. Rumaisa Bilal for giving us the guidelines whenever we needed.

Contents

1.1 Introduction & Background: 5

1.2 Statement of the problem: 5

1.3 Scope: 5

1.3 Justification: 6

1.5 Research Question: 6

2.1 METHODOLOGY 7

2.2 Population & Sampling 7

2.3 Instrument 7

2.4 Data Analysis 7

2.5 Limitation: 7

2.6 Ethical Consideration 8

3.1 Analysis of finding 8

3.2 Summary: 18

3.3 Findings: 18

3.4 Recommendation: 18

Bibliography: 19

Books 19

Websites 19

Abstract:

In this research report I have discussed about the impact of promotion on consumer behavior, I found that how people respond to promotion and how they can be influenced by promotion. This report includes the data collected from the 4th semester students of IQRA UNIVERSITY, Karachi Campus.

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