Xiaomi, Inc.: The Rise of Chinese Indigenous Competitor
Autor: karina88888 • May 20, 2018 • Research Paper • 2,699 Words (11 Pages) • 436 Views
International Business - Assignment #2
Group number: 4
Group members: Sirikon Akkharakulchira (163120104)
Puniga Kuptanisakorn (163110102)
Karina Arzhanukhina (163110104)
Topic: Xiaomi, Inc.: The Rise of Chinese Indigenous Competitor
Executive Summary
Xiaomi, Inc is a Chinese electronics and software company founded by Mr. Lei Yun in April, 2010. The following study case contains the theories about supply chain management, human resource management and the five dimensions of service quality that are applicable to the Xiaomi company. Additionally, it includes the research questions to support the theories and to forecast the future of the company. The following case and the examples will help to support each of the theories.
Keywords: Xiaomi, China, Success, Competition
- Table of Contents
1. Introduction 2
2. Theory 3
2.1 Supply chain management 3
2.2 Human resource management 4
2.3 The five dimensions of service quality 4
3. Research questions 5
3.1 What does the rapid ascent of Xiaomi mean for Apple and Samsung in China and Globally? 5
3.2 Is Xiaomi success in China the result of its smartphone launch timing? 5
3.3 Should Xiaomi be more concern about local rivals than foreign competitors in Chinese market? 6
4. Conclusion 6
5. References 7
Table 1 Xiaomi and Apple Release Dates in China 5
Figure 1 Counterpoint, 2018 6
Introduction
Since 2010, Xiaomi became the third largest electronic company, selling smartphones, in the world with Lei Jun as the chairman and the CEO of the company. Xiaomi could be an international company with the regard to the shipped units of their products that are sold in several countries. At the moment of the enterprise’ foundation, the CEO did not speak proper English and did not have an international business experience. However, Lei Jun has created a high quality executive team that help to develop the company and make it successful. Moreover, Xiaomi has some effective strategies, in terms of supply chain management, human resource management, and service marketing, that will be considered in the given report. According to the chosen case, this report will go through those three Xiaomi’s strategies and provide three research questions which are: What does the rapid ascent of Xiaomi mean for Apple and Samsung in China and Globally? Is Xiaomi success in China the result of its smartphone launch timing? Should Xiaomi be more concern about local rivals than foreign competitors?
...