Whole Foods Strategic Management

Kerisha Green

Monroe College

Strategic Management

Dr. Roberta Harris

                                                        May 9, 2019

Whole Foods Market, Inc. is an Austin, Texas-based nourishments food merchant of the best natural also organic nourishments accessible, including produce, fish, staple, meat and poultry, pastry shop, arranged nourishments and providing food, brew, wine, cheddar; notwithstanding entire body, flower, pet items, and family unit items. Since its opening in 1980, the organization has kept up the strictest quality models in the business and an unshakeable pledge to maintainable horticulture.

The organization's growth strategy was to grow through a mix of opening its own new stores and gaining existing stores. The economic slowdown that started in 2007 and after that immediately quickened into a deep recession in 2008– 2009 constrained a significant overhaul of Whole Foods' store development strategy. In November 2007, when Whole Foods had 87 new stores in differing phases of advancement, the organization reported it was downsizing its store expansion program. The leases for 14 of the new stores were cut back by an average of 12,000 square feet each, and arranged openings of certain stores were deferred, inciting a decrease in the gross square feet of stores being developed from 4.5 million in November 2007 to 3.3 million in November 2008 and 2.4 million of every 2009. At that point in 2008– 2009, when the recession in the United States hit full power, the management ended 18 leases for stores being developed and cut back others, establishing that arranged store openings amid 2010– 2012 would be decreased and that most of its new stores would be in the scope of 35,000– 50,000 square feet. The leases that Whole Foods had for its 51 stores in changing phases of advancement (some of which were for migrations of existing stores) in February 2010 arrived at the midpoint of around 44,000 square feet (down from a normal of 56,000 square feet for the 88 stores being developed in November 2006). Another methodology they utilized is their area of stores. The organization had a set number of stores every year. Their product offering system ensured 100% fulfillment on all things obtained and too satisfy their core value.

SWOT ANALYSIS

Whole Foods’ strategy is very appropriate to benefiting from the growing customer interest for common and natural nourishments and a good dieting way of life. Whole Foods marketing technique, its engaging stores, and its wide item choice place it in great position to successfully elevate organic products and to sell buyers on the upsides of purchasing organic products. Whole Foods Market is presumably in the best position of any organization in the organic and natural food segment to ride the wave of the development opportunity in organic foods. As indicated by the Organic Consumers Association, offers of organic foods in the U.S. hit $17 billion out of 2006, up 22 percent from $13.8 billion out of 2005. On the off chance that natural food and drinks were lumped in with natural nourishments and refreshments, the U.S. retail deals all out came to $28.2 billion out of 2006, up from $23.0 billion out of 2005. Natural food sales were said to speak to around 3 percent of absolute U.S. retail offers of nourishment and drinks. Around 31 percent of by and large natural deals in 2006 were through standard general stores/supermarkets, and 24 percent were through the main common sustenance grocery store chains, for example, Whole Foods/Wild Oats and Fresh Market and Trader Joe's. Another 22 percent of every single natural deal were through autonomous, little chain common supermarkets. Natural nourishments and drinks were accessible in about each sustenance class in 2008 and were accessible in more than 75 percent of U.S. retail nourishment stores. Most onlookers trusted that natural items had resilience in the commercial center instead of being a passing prevailing fashion.  There is gigantic space for common and natural nourishments to turn into a bigger and bigger percent of absolute market deals. Whole Foods' strategy meets one of the key test of a winning strategy because it is all around coordinated to the situation of the industry. The organization appears to have assembled recently the correct strategy at simply the perfect time, placing it in a generally excellent position to pull in new clients, out contend such adversaries as Fresh Market and Fresh and Easy, draw customers from driving store chains, and develop its sales and market shares at detriment of opponents.