Vmeph's Strategy

Every organization has its orientation which is considered as a business philosophy, and decides all activities during its operation. Different from sales, product, or production orientation, marketing orientation does not start the whole process with the product.

A marketing oriented organization will has three major components. They are customer orientation, competitor focus, and cross-functional coordination. First, satisfying and developing the number of loyal customer are the crucial things the company must cares about. In general, a marketing oriented organization usually does a research to find out what the customers want is, or, in some cases, they might do the research about reaction of customers to make a innovation to satisfy more than before. Second, because all businesses have existed and developed in a system, obviously there are a lot of companies which trade the same product or service, and compete each other (except monopolies). A marketing oriented organization will not stop at looking at its rivals, it also have to make the products more competitive, and satisfy the customers more successfully than opposition. In VMEPH's strategy, the company will capture market needs and customer preferences to please them. On the other hand, it is accelerating product development and pace of product launch to the market, and enhance the overall competitiveness in term of competitor focus. Nevertheless, how will VMEPH carry out these objectives? The answer is a cross-functional coordination. Operation's structure and process need to be designed to achieve the goals. It is not sufficient that the company only employs a marketing manager

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