Student Case

Another challenge comes from the current management system, which does not provide staff with opportunity of learning English language. It generates the current adversity for staff’s improving English level, and the present irrational task assignment system escalates this adversity. CSR Meishan Co., Ltd. management is functional form structure and assigns the international marketing division to process and translate English commercial information. Unfortunately, a lot of commercial information includes technical, technological and financial information. Due to the coherence and integration, a complete article should not be segmented into fragments as the fragments are unable to be understood completely and accurately. As a result, international marketing division has to cope with all English information instead of so-called English commercial information, which deprives the opportunity of staff from other departments to process English information.

Besides, the staff’s perception in learning and using English is conservative, even incorrect. Due to the previous experience, almost all the staff who may be involved in English information have a common perception that they should, and only can, deal with materials written in Chinese language. In fact, 149 persons on senior management positions have passed the special English tests for awarding their senior titles. They should be competent to process English information, at least, to read the relevant English materials related to their jobs. However, they never do so, because of their ambivalence and conservative attitude for the risk aversion. On one hand, they worry about making mistakes in processing English information. After all, errors are more likely to occur in processing the foreign language information in comparison with mother language. Those failures may give the leaders the impression of their incompetence. On the other hand, supposing there are few mistakes in their processing, they believe

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