Stock Valuation Report

COMPANY DESCRIPTION

Turkcell started its operations in february 1994 in GSM-based mobile communication. From that time on, Turkcell continuely increased the variety of its services based on the mobile audio and data communication. The shares of Turkcell has been traded on Istanbul exchange stock and New York stock exchange, this is the first turkish company who is be listed on the New York Stock Exchange.

Turkcell is one of the leading mobile telecommunications services providers in Turkey and third largest global systems for mobile communications operator in Europe in terms of subscriber numbers.They now provide service to its subscribers in 208 countries through commercial roaming agreements with 639 operators. In December 31, 2009, the company had approximately 26.0 million prepaid subscribers and 9.4 million postpaid subscribers.

MARKET DESCRIPTION

• Customers:

The Turkish population is young with an estimated average of 29 and the majority of them live in urban areas. Turkcell sees this as potential factors that indicate growth for the mobile communication market in Turkey.

• Competitors:

On this moment there are three mobile communication operators in Turkey, Turkcell, Vodafone and Avea. At the end of June 2010, the mobile line penetration rate in Turkey was approximately 84%, according to the operators’ announcements and market estimates.

STRATEGIC PRIORITIES

- To maintain market and technological leadership while retaining their competitive advantage

- To increase their customers’ satisfaction and loyalty through improving customers’ experience

- To maintain growth new investment and business models

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