Playa Daroda Factor Analysis
Autor: supratik • September 8, 2016 • Study Guide • 641 Words (3 Pages) • 1,195 Views
Playa Daroda Tennis Club Factor Analysis
By
Himanshu Saini
Kumar Supratik
Bharath Grandhi
Vijayvarman
Jayesh Nimonkar
Abhishek Thakur
➢ Douglas Hall, newly appointed tennis director of Playa Daroda Tennis Club
➢ Playa Daroda Inc.. Privately held company
➢ Established in 1970
➢ Largest Development – 520 acre Playa Daroda Beach & Resort
➢ In Boca Raton
➢ 45 miles north of Miami
➢ Atlantic Ocean in Palm Beach County
➢ Major tourist destination
Company Overview
➢ Development in Six stages
➢ Four units(592 villas) completed and sold-out by 2006
➢ Fifth units(150 villas) under construction
➢ Final units(125 villas) to begin in 2008
➢ PD resort housed – 340- 2 bedroom 180- 3 bedroom 72 – 4 bedroom villas
➢ Can accommodate up to 3000 guests
➢ Main revenue source sale and resale of villas
➢ Revenue by providing housekeeping and maintenance services
➢ Exclusive rental agents for homes
➢ Feb 2007, 370 villas available on rental mkt within PD resort
➢ 127 unit oceanfront hotels
➢ Olympic size swimming pool
➢ 18 – hole golf course
➢ 112 boat slips
➢ 23 tennis courts
➢ Several food and beverage units
➢ Recreational facilities essential part of business
Industry Overview
➢ Remarkable growth in lodging industry in mid 1990s
➢ Profit rose from $5.5 bn in 1994 to $11.3 bn 1996
➢ Profit margin rose from 25% in 1995 to 27.3% in 1996
➢ Increased Automation led to – reduced long term operating cost increased customer satisfaction
➢ Emphasis on guest amenities led to expanded possibilities for tourism
➢ Retirement homes lured prospective homebuyers
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