Packaging Design Research Paper

[pic 1][pic 2]

Table of Contents

Packaging Design Brief Details 3

1.Company/Brand Vision  4

2.1 Problem Statement4

2.2 Business and Communication Objectives……………………………………………………………………………..…………………………….……4

2.3 Consumer Problem Statement………………………………………………………………………………………………………………………………..5

2.4 Consumer Impact………………………………………………………………………………………………………………………………………………….…5

3. Natures Desire’s Target Market…………………………………………………………………………………………………………………………………5

3.1 Psychographics……………………………………………………………………………………………………………………………………………….……….5

3.2 Demographics…………………………………………………………………………………………………………………………………………….……………5

3.3 Geographic…………………………………………………………………………………………………………………………………………….………………..6

3.4 Behavioral…………………………………………………………………………………………………………..……………………………….………………….6

4. Target Perceptions of Category and Brand aims………………………………………………………………………………………………………..6

5. Natures Desire’s Communication Aims…………………………………………………………………………………………………………….………..6

6. Consumer Behavior…………………………………………………………………………………………………………………………………………….…….6

7. Natures Desire’s Offer……………………………………………………………………………………………………………………………………………….7

8. Mandatories…………………………………………………………………………………………………………………………………………………………..8-9

9. Creative Guidelines…………………………………………………………………………………………………………………………………………….10-12

10. Requirements……………………………………………………………………………………………………………………………….……………………….13

11. Timings…………………………………………………………………………………………………………………………………………………………….14-15

12. Restrictions (Budget)……..………………………………………………………………………………………………………………………………………15

13. Background Information……………………………………………………………………………………………………………………………….……….16

13.1 Category Competitors…………………………………………………………………………………………………………………………………….……16