Marketing Paper Outline & Eskimo

I. Title page

II. Table of contents

III. Executive Summary:

IV. Situation analysis:

A. The environment

1. Economic Condition and trends

2. Cultural and social values and trends

3. Political and legal issues

4. Summary of environmental opportunities

5. Implications for strategy development

B. The industry

1. Classification and definition of industry

- The textile company is a highly price-competitive industry.

2. Analysis of existing competitors

3. Analysis of potential new entrants

4. Analysis of substitute products

5. Analysis of suppliers

6. Analysis of buyers

7. Summary of industry opportunities and threats

- The industry as a whole has limitation of product differentiation.

8. Implications for strategy development

C. The organization

1. Objective and Constraints

2. Financial Condition

3. Management philosophy

4. Organizational structure

5. Organizational culture

6. Summary of the firm’s strengths and weakness

7. Implications for strategy development

D. Marketing Strategy

1. Objective and Constraints

2. Analysis of sales, profits, and market share

3. Analysis of target market

4. Analysis of marketing mix variables

5. Summary of marketing strategy’s strengths and weakness

6. Implication