Marketing Opportunities

Significance of Opportunity

High

Low

Probab-ility of occurre-nce

High

5-5 Milo is in growth stage of product life cycle

5-5 Customers care more about milk products and consider higher role of vitamins and minerals to meet the nutrition and energy demands of young bodies and minds

5-5 Milo can be prepared with hot or cold milk or water

5-5 Milo is researched and developed by Nestlé Switzerland - provides durable energy source for activities and learning of young athletes

5-5 Nestlé Vietnam is certified " Vì môi trường xanh quốc gia 2014 ", issued by the General Directorate of Environment, Nature Protection Society and Environment of Vietnam (Tổng cục Môi trường, Hội Bảo vệ thiên nhiên và môi trường Việt Nam)

5-5 Economies of scale

5-5 Well through-out advertising on social network, T.V, sustainable campaigns

5-5 Nestle has good reputation in customers, leverage success of best-selling brand

5-5 National wide and efficient distribution channel

5-4 Sustainable living campaigns is well-known in society

5-4 Demand for convenient products is increasing because of busy life

5-4 Technology advanced helps Milo improve their productivity as well as the quality of product

Low

4-3 Nestle accounts for 65%

 of retail value in milk care in Vietnam

2-3 Packaging by bottles is environmental friendly