Kellogg Outline

-globally: Design a business model with eyes fixed on providing natural, inexpensive food for the world’s poor. And what process could Kellogg develop to make a dent in poverty stricken areas so they could afford to eat? Who could Kellogg partner with?

Strategic Design Perspectives/Strategies Global

Overview

• Simplified Sustainable Products-Underserved

• Business Model-Sustainable Value Networks & Hybrid Value Chains

• Collaboration Groups

Simplified Sustainable Products-Underserved

Bottom of Economic Pyramid

• The ignored are the four billion underserved poorer people at the bottom 80% of the “consumer economic pyramid of the world” living in the developing nations.

• Improve the quality of their lives while delivering “simplified sustainable” products and services that fit their pocket book and desires becomes a new goal.

• Providing profits to the sellers and driving innovation through sustainability.

Needs, Price, Quality, Culture Implications

• It is essential to ask, “What do the underserved need and want?”

• Also critical are respecting their culture, norms and values.

Opportunity Space for Redesigned Products

• Discover an “opportunity space” to reverse innovate or redesign, with technology and local Citizen Sector Organizations (CSO)

• Disruptive innovation strategy-something to satisfy a “social good” where there is currently unmet necessity and nonconsumption.

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