Hyper-Competition in E-Retail: Flipkart.Com
Autor: UPES MBA LSCM • November 10, 2017 • Case Study • 284 Words (2 Pages) • 535 Views
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Hyper-competition in e-retail: Flipkart.com
Introduction-
- It’s an online retailing store
- Leading e-commerce competitor
- The company is providing to at least 12 product categories.
- Founded by Sachin bansal & Binny bansal in Bangalore, Karnataka in the year 2007.
- Started with 4 lacs rupees investment.
- Till 2014, employee strength was 15000
- Subsidies are “we read”, “Mime 360” etc.
- The objective of the company is “Entirely hassle free shopping experience with best prices in India”.
Issues-
- Lowly experience of Indian’s with the online shopping websites
- Deprived customer services
- Delayed shipping
Strategies for Triumph are-
- Account reputation-
- Increasing the shipping speed.
- Working upon Returns or cancellation
- Positive/ negative feedback concerns
- Allow to build the databank of customers
- Provide prospects for positive rating
Marketing Strategies are-
- Strong word of mouth advertising.
- Customer satisfaction is the top most priority for Flipkart
- Search engine optimization and online ads were the tools explicitly used by the company to increase the competition in the online market.
- Use of social media
- Extreme and strong customer experience.
SWOT Analysis
Strengths are-
- Recognized brand
- Company possessed distribution network
- Good SCM
- Tactical acquisitions
- Rapid turn-around time
- Advertising and promotions
- Own warehousing activities
Weaknesses are-
- New entrants
- Online payment issues faced by customers
- No control on small orders
- Financier driven organization
- Shipping cost for lesser value orders
- Capital intensive
Opportunities are-
- Increasing usage of mobile apps
- Growth in global market
- Increasing demand of e-retailers
- Growth of m-commerce
- Mounting usage of internet
- Company owned e-publishing
Threats are-
- Increased price war
- High delivery cost involvement in remote areas deliveries
- Uncertain online transactions
- Capturing by alternative markets
- New entrants such as amazon, alibaba
- Economic recessions
Submitted by- Group 8
Members are- Sandeep Chauhan, Kanishk Kapoor, Manan Sharma, Aryan Bhardwaj, Abhishek Kushwaha.
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