How Is Kpmg Trying to Build Human and Social Capital?

Article Title: How is KPMG trying to build human and social capital?

Source of Article: International Marketing: An Asia-Pacific Perspective, 5e (Textbook)

Subject Heading: Ways to staying competitive in Big Four auditors of the world.

SUMMARY OF ARTICLE:

KPMG is one of the largest professional services firms in the world and one of the Big Four auditors. And to maintain the firm’s place as one of the Big Four is not an easy task but KPMG had different approach to remain competitive in the Big Four league. The firm’s strategy-drive approach integrates technical skills, such as auditing, tax, and advisory methodology, with executive education, including leadership development and global business ethics. KPMG uses everything from traditional classroom sessions to immersive virtue technology to gets its message across.

Achieving that success led KPMG to change its approach to learning. Educating employee with technical skills and functional skills help them to understand the operation procedures as well as knowing how to communicate with customers more efficiently but not forgetting business ethics along the process. As for young new hires, they will acquire career-building skills that go beyond technical knowledge; they are taught how to interact more effectively in the workforce that help the firm’s recruitment and retention strategy. Practically, KPMG wants their entire employee to be leaders that have client skills, business acumen, technical skills, and the ability to manage teams of people.

COMMENTARY:

This case highlights that KPMG is betting its future success on the quality and job satisfaction of its people. KPMG believes that by practicing people-centered they able

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