How Does Improving Decision Making

1. How does improving decision making add value for a business?

Decision making is an extremely valuable and essential key to the success of a business. It is through decision making that tasks are accomplished and products are sold successfully. It is important to improve decision making because it is the difference between staying in business or failing and having to shut down. Proper decision making can minimize company costs and create greater revenue. This in turn will keep a person’s company growing.

2. Explain why it might be useful to have detailed web site metrics like those IBM provides.

Web site metrics like IBM are useful because it gives a company feedback as to what the customer is interested in. It tracks their behavior, the content that they are viewing and the amount of time they spend viewing those pages. This enables a business to consolidate those most viewed pages or videos so that it fits what the consumer is interested in instead of having information on their web page that seems to be irrelevant to what a consumer is looking for.

3. Use the web to find out some of the specific capabilities of Cognos BI.

Cognos 8 BI has many capabilities that are offered to a company that is using it. It allows you to publish, manage, and view reports with essential data that shows how the business is running. An employee can adhoc querying or self-service reporting that enables you to view data, change information on reports, create charts and many more. A huge capability is that Cognos 8 BI can be accessed on many different devices and this makes it easily accessible to those employees who are always on the go and are not able to access a computer.

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