Hofstede Cultural Strategies

Table of Contents

Definition        

Hofstede Cultural Model        

Trompenaars Cultural theory        

Critical Analysis of Cultural Theories        

Comparison Model        

Managing and lead the entire culture boarders        

Multinationals and the role of expats        

Conclusion        

References        

Definition

Hofstede defined culture as the collective programming where a difference of different human groups of members of the spiritual culture, including the value system; and set the value of underlying assumptions, cultural construction blocks

Tayeb gives a list of these elements, and to consider their impact at the micro and macro levels she started to help a nation, a nation-building to create a culture of two elements:

• physical environment;
• experience the history of the nation

She then refers to the system to help build a culture of a country:

• family
• Religion
• Education
• mass media
• MNC

Multinational Companies

This is a powerful cultural institution-building, and its products and services can influence people's lifestyles, their operations will affect how and where they work, however, multinational companies through preferences influence at the national level

Hofstede Cultural Model

Hofstede generate comparison between cultures with their own research four final five areas:

• power distance(High / Low): authoritative manner, the distance between the individual Hierarchy
• uncertainty avoidance (high / low): tolerance of uncertainty or instability
• Individual and group orientation: independence and interdependence, loyalty For themselves and for specific groups
• masculine and feminine direction: the importance of objectives (earnings, progress) And personal goals (cooperative relationship) were compared
• Short-term and long-term direction: past and present culture and virtues Or virtues related to the future

Trompenaars Cultural theory

1. universalism, particularism

A high-performance managers recognize and respect reconcile allegiance rule-bound activities or special circumstances

• In practice, the problem is usually:
• legal contracts, liberally interpreted;
• In a globalized localism or focus;
• human rights or special relationship;
• premium low-cost strategy or policy; and
• Extension rules or abnormal

2. Individualism, communitarianism (collective)

A high-performance managers recognize, respect and coordinated development of the individual employee, or to enrich and satisfy the company and the customer should be the extent of the beneficiaries of individual efforts

• In practice, the problem is usually:
• profits or market share strategy;
• rights or obligations;
• egoism or altruism;
• responsibility for themselves or others; and
• The idea originated or extract useful products

3. Neutral or emotional

High-performance managers recognize, respect and coordinate display or control emotions legality Dilemma produced from: