Few Business Models Remain Unchanged After Exposure to Customers
Autor: fhtyf1226 • March 8, 2016 • Case Study • 2,058 Words (9 Pages) • 826 Views
Few Business Models Remain Unchanged After Exposure To Customers
Your business model is likely to change significantly once you expose it to potential customers. The principal task in this Customer Analysis Assignment is to find out who your customers are, determine if there are multiple segments of customers, and learn from customers in each segment to determine if the assumptions about your business model are valid or need to change.
VENTURE NAME CUSTOMER ANALYSIS SUMMARY | |||
Segment 1 | Segment 2 | Segment 3 | |
# of Customer Discussions | # of Customer Discussions | # of Customer Discussions | |
Assumption 1 : You Know Enough About Your Potential Customers to Deliver Value to Them | |||
Customer Archetype Description | Large coorperation business owners | ||
Top 3 Customer Decision Criteria |
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Threshold Attributes | Revolving door, place to store energy | ||
Assumption 2 : You Can Find Significant Unsatisfied Customer Pain Points | |||
How Customers Now Solve Their Problem | They don’t view it as a problem, everyone has an electric bill | ||
Key Pain Points That Remain Unsatisfied | High electric bills for businesses | ||
Assumption 3 : You Can Create a Differentiated Customer Experience That Your Target Customers Will Value and Buy | |||
In a Perfect World Customers Could | Implement these going green revolving doors, not worry about the cost but instead be generating energy at a lower cost | ||
Top 3 Things Your Venture Can Do to Deliver Perfection |
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What Premium Might Customers Pay for This Perfection? | Yearly insurance fee Upcharge for a bigger energy storage unit |
Assumption 1: You Know Enough About Your Potential Customers to Deliver Value to Them
Customer Archetypes
Customer archetypes are hypothetical customers that help ventures visualize who will buy or use their product. You will likely use these archetypes again and again as you develop your solution and work with your colleagues, contractors, and partners to bring your venture to market as these archetypes help you keep focus on your customers.
Task : Who are the Archetypical Customers in Each of Your Segments?
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