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Cool Air Chewing Gum

Autor:   •  August 21, 2016  •  Business Plan  •  12,632 Words (51 Pages)  •  874 Views

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1-year Integrated Marketing Communication plan

Product: Cool Air Chewing Gum

Target market: Vietnam urban areas

This is a project belongs to Marketing Communication course at RMIT Vietnam International University, that I had completed 2 years ago with a group of 4 members. I was the team leader who was responsible for the overall quality and guaranteed the good coordination and organization between different parts of the report.

This report together with a 30 minutes presentation to demonstrate our ideas visually had received a High Distinction grade.

  • Established a wide and deep range of knowledge about integrated marketing communications as a process of developing brand equity; with special emphasis on advertising and sales promotion, and theories of communication.
  • Explained the marketing communications mix and recognized its role in marketing strategies.
  • Generated a strong understanding of a range of methods used in budgeting, planning, controlling and evaluating communication efforts.

Bachelor of Commerce Program  

ASSIGNMENT COVER PAGE

Subject Code:

MTKG 1257

Subject Name:

Marketing Communication

Location where you study:

RMIT Vietnam – Saigon South Campus

Title of Assignment:

IMC Plan

File(s) Submitted

Cool-Air_chewing-gum.docx

Student name & ID:

Ngo Thuy An (s3220700)

Nguyen Hoang Nhat Ha (s3222628)

Nguyen Hoang Linh (s3245822)

Phan Thi Ha Vy (s3246681)

Learning Facilitator in charge:

Melvin Fernando

Assignment due date:

April 22nd, 2011

Date of Submission:

 

April 22nd, 2011

Late Submission Approval

Number of pages including this one: (Please number your pages like this: page 1 of 7, page 2 of 7, etc)

Page 1 of 31

Word Count:

(Main Content)

10,061 words

...

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