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Autor: Anees Rehman • February 14, 2015 • Essay • 487 Words (2 Pages) • 768 Views
CASE STUDY ESSAYS (3 pages max., single-spaced)
Case Studies are description of New product development (NPD) projects and problems in companies like BMW, Braun, Dell, and Wipro. Some cases describe a specific problem that needs to be solved; others present decision alternatives or describe a course of action. As a student, you are expected to suggest an action plan to solve the problem, make informed decision and choose a decision alternative, or evaluate the strategies and activities described in the case and discuss their pros and cons.
Like every real world situation, case studies are not very structured, multi-facetted, and there is generally no simple “right or wrong” answer. It is therefore important that you keep an open mind, look at alternative interpretations of the data, and apply the theories, concepts, and tools that were discussed in class.
There is no standard format for a case study essay, but they typically consist of the following generic chapters. (Choose chapter headings that are specific for your case)
Outline for different case studies
Case Study on a problem that needs to be solved | Case study on a decision conflict | Case study to evaluate a situation |
Problem description (What’s wrong? Why is it a problem?)
| Decision Options | Description of the Situation |
Diagnosis (What are the root causes of the problem) | Decision criteria | Evaluation criteria |
Proof of causes (Validate your diagnosis) | Assessment of options (based on criteria); this leads to proof of one remaining option | Evaluation of situation (based on criteria); structured discussion of the strength, weaknesses, risks and opportunities Qualifications (explain critical factors that were not part of the evaluation) |
Suggested Action Plan, including risks | Recommended decision & Suggested Action Plan; including risks | Evaluation Action Plan (how to deal with strengths and weaknesses) |
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