Bellezza Jewel by Amelie Collection

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SCHOOL OF BUSINESS INNOVATION AND TECHNOPRENEURSHIP

SEMESTER 6, YEAR 3 (2015/2016)

INTERNATIONAL BUSINESS ENVIRONMENT

ASSIGNMENT:

COMPANY’S STRATEGY (SME)

NAME:

THOLHAH BINTI AHMAD MUKHTAR

(131242744)

22C

LECTURES NAME:

MADAM AIDANAZIMA ABASHAH

COMPANY NAME:  AMELIE COLLECTION SDN BHD

COMPANY BACKGROUND

Bellezza Jewel by Amelie collection is a pret-a- porter collection that fulfills the niche for affordable and stylish jewellery. Made from the finest 925 silver and adorned with the highest quality stones, all pieces by Bellezza jewel are crafted using state-of-the-art technology to create striking pieces in a style that transcends time and fashion. There are some information about company profile for this business where the year of establishment in 2008. Next, the number of staff is around 51- 100. Nature of this business is Exporter, manufacturer. Industry jewelry. Product/ services range is silver jewelry. Other than that, the annual turnover for this company is US$> 250,000,000. The Major market: Eastern Europe, Middle East, Western Europe. There are OEM capability and ODM capability. Brand name for this business is Bellezza Jewel.

Haute couture jewellery within reach which means beautiful jewelleries are forever. Whether you want a ready-to-wear collections or customs design for your fashion line, Amelie collection will offer crafted jewelries at reasonable price. The aesthetics of Bellezza jewel collection are design with much care and consideration for the discerning individuals with their own personal sense of style. All the pieces produced by Bellezza jewel draw its inspirations from natural motifs to produce organically designed jewellery, crafted with the highest discipline. Excellence is guaranteed for each Bellezza jewel product which is easily recognized for its sophisticated design and exquisite workmanship. Amelie Collection owes much of their market expansion and clients to MATRADE. The exposure, through the trade shows and trade advisory in exploring international markets, has been invaluable in allowing cluints from all over the world to enjoy the offerings of Bellezza Jewel. Bellezza  Jewel is expected to expand into the European market soon as well as widening their service and product availability in the Africa continent.

1. COMPANY STRATEGY

• Growth

Growth is the very essence of entrepreneurship. Growth is the only vehicle that will deliver returns to your investors. The excitements with growing a new company are the thing that attracts them in the first place. From the resource based view that a firm can be conceptualized as a bundle of resources and capabilities. For example of the Amelie Collection Sdn Bhd, the managing directors said that he believes that passion is a true driver for success. He finds that the freedom of expression when working for his own company liberates his inventive spirit and spurs greater design revelation. The secret behind his motivation for success: real joy in working your passion.