Atlantis Resorst and Paradise
Autor: Angel Oen • March 16, 2017 • Case Study • 680 Words (3 Pages) • 470 Views
- Question 1: What is the company’s vision and mission?
Atlantis Vision and Mission
Our Vision:
To be the most desired and complete destination resort experience in the world. [1]
By developing a vision statement, your organization makes the beliefs and governing principles of your organization clear to the greater community (as well as to your own staff, participants, and volunteers). [2]
Our Mission:
We will amaze all we touch through the uniqueness of our product, the warmth of our people and the engaging wonders of our mythical world.[3]
An organization's mission statement describes what the group is going to do, and why it's going to do that. Mission statements are similar to vision statements, but they're more concrete, and they are definitely more "action-oriented" than vision statements.[4]
Considering that their market, strategy, and customer base has changed, so they began to look and then they found also that they were evolving, they were shifting, and really almost relinquishing the mission to be one of the great wonders, and focusing more on the experience and the memories, but their employees were not entirely in synch with these developments. That’s why Atlantis Paradise Island Resort & Casino change their vision and mission to take part on their market and customer change with synchronized employees.
- Question 2: What is the company’s strategy focus?
Expansion and renewal as well as community service reflected Atlantis’s unique positioning in its market and also focused on familiar touchstones in hospitality—revenue, profit, employee engagement and guest satisfaction—with a focus on company-wide leadership, which was perhaps understandable given the scale of the property.
- Question 3: Why did the company renew their vision and mission?
The old version of Atlantis’ vision and mission can be no longer relevant. It’s not that there was anything wrong with the old one, but things had changed.
Also to maintain the company standard and the company success by keep up on the change of their market and customers following by synchronized employee.
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