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Analysis Case

Autor:   •  September 9, 2011  •  Essay  •  299 Words (2 Pages)  •  2,128 Views

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i really want to know more an more of the page so that i will update me knowledge of understanding in the history, i also want to know more about the analysis and the strategy of this airline and i believe i must surly get exactly what i wanted in this page because i know i have a lot of things to learn here after registering this site because one thing i know is that is very educative and i really can't afford to miss to learn from here all the time.The airline industry is inextricably tied to the overall economy – even minor recessions result in reduced demand and increased sensitivity to prices for leisure as well as business travelers.

Past fuel spikes and attendant recessions have brought about widespread hardship in the airline industry. As analysis shows, airline profitability suffers as a direct consequence of a weakening economy. During the first Gulf War, almost half of the major airlines filed for protection under Chapter 11 of the Bankruptcy Code, long-standing airlines went out of business, more than 100,000 airline employees lost jobs, and the industry went into a financial tailspin from which it took years to recover.

We all have much at stake – it is not simply a matter of airline finances; it is the national economy. Civil aviation has a profound impact on the U.S. economy. A recently completed analysis performs by DRI-WEFA found that in calendar 2006:

What makes Malaysia Airlines special is the way they do their best to serve their customers, at the same time competing with the major airlines of the world. The reason that people use Malaysia Airlines is not because it is problem free, but that it has customer service that makes everyone feel special, inspiring them to return for additional flights.

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