Across Culture
Autor: Pinpin Wang • February 24, 2016 • Essay • 1,295 Words (6 Pages) • 705 Views
Format and Guidelines - Group Project Mark 1121 International Marketing Refer to Course Handbook: Section 5
Format
The report is to be presented in the following order/format
(Note it is not written in this order)
Header sheet
Cover sheet
Exec summary
Table of contents
Narrative
Conclusion
Annotated Bibliography
Appendix
Guidelines
Please note that the most successful papers are researched throughout the term by reading and investigating widely. Students who share their findings and ideas at the regular twice or thrice weekly team meetings seem to score better on the final papers. This appears to be linked to allowing the idea to evolve, planning for and executing further and more appropriate investigations and communicating effectively.
Also note that the order of preparing the report would be:
- Prepare a personal project plan with diarised activities and milestones ( a good idea to make a reading list of sources to investigate to help you with your project)
- Read something every day, take notes, and think
- Prepare a group project plan with diarised activities and milestones
- Meet weekly to share ideas and work the plan, track your progress to the project plan and document in a status report with attendance log (24 logs for 24 meetings, to be submitted in the appendix of the report - counts for up to 15%)
- Preparation for Lectures & Tutorials
(Continued on next page)
- Attendance at Lectures & Tutorials with engagement which counts for up to 15% - engagement means speaking, contributing, note taking and revision - e.g. think about 'How do I apply this theory/information to our project?
- Prepare an outline of your report
- Prepare and review with your tutor a draft of your report up to 4 weeks in advance of the assessment due date
- Write the report itself including the conclusion but NOT the Executive Summary
- Once you are happy that the conclusion is succinct - re-write it in the future tense and label it the Exec Summary
- Check that the report conforms to format & guidelines
- Higher scoring papers usually also conform to marking guidelines (see section 5 in course handbook)
- Have a third party read it for errors in format, grammar, spelling and continuity, then correct it as required
Section by section guidance as to what must you include in each section
Header Sheet | This is a group submission and NOT anonymous. ONE person submits under their name & ID number with ALL other team members’ names and ID numbers listed on the header sheet. Note: It is their responsibility of the team member who submits to share feedback with the other team members as the person with the submission is the only one with access to the paper on grade mark. |
Cover Sheet | Topic Title, Group name if any, all students names and ID numbers, tutors name and date |
Executive Summary | This is the last thing you write, though it comes at the front of the document. (It is a re-working of your conclusion - see conclusion) About 300 words |
Table of Contents | With page numbers |
Narrative | About 1800 words. State your specific, measureable, achievable, realistic, time constrained goal. (S.M.A.R.T.) State the key findings from your research (see pg 14 of course guide) AND which ONE of the current products listed on the Ecovative website you are recommending. State which agricultural by-product you will use and why. Which place or country and where in that country you are suggesting a manufacturing plant be established and why. State who you will promote to (which industrial segment - such as PC manufacturers, and target companies if possible) and why (State if B2B or if B2C and explain). Discuss price in so far as the price points established by competitors for similar products. Note what competitors you will have. (If possible include how they use segmentation and targeting - this can go in the appendix if your word count is creeping up) Value Chain diagram/explanation in appendix Distribution Use existing partners network or establish own/new. If own/new, lay out in a plan in appendix |
Conclusion | About 300 words. Summarise your recommendation for: Method of Entry (partnership or other - see Ch 10 in Ghauri) Make sure you say Why Ecovative should establish A manufacturing, sales and distribution operation and Where/which PLACE specifically they should establish it. (Be sure to state which one PRODUCT[1] currently manufactured but Ecovative you are proposing they start with and which agricultural BY--PRODUCT you propose they use as a base.) And Who the product will be sold or PROMOTED[2] to - B2B or B2C , Target Market[3] (target industry/end buyer after manufacture) And briefly the reason why this industry/company (Who What Why Where When and How expressed as a single S.M.A.R.T objective) A note regarding PRICE[4] |
Annotated Bibliography | Minimum of 12 good references including the text book! Done in Harvard format - a guide to Harvard format is on Moodle or at: http://www.library.hbs.edu/guides/citationguide.pdf |
Appendix | Should contain your work/findings from: Porters Five Forces, PESTEL and SWOT and any other tools you have used or methods you have employed such as Ansoff, BCG and portfolio analysis. Status reports/meeting logs (minimum of 24) Please note that this counts for up to 15% of your mark and an average of 4 points is deducted for every missing or incorrect report. The Appendix will also contain data and supporting evidence that is too detailed to include in the report and which is used to back up your recommendations in the narrative. IN particular your work on competitive pricing should go here. Include figures, graphs, statistics, tables images here. |
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