Evaluation and Control

Evaluation and Control

a) Formal controls

To ensure the proper implementation of Kedai Kita marketing strategy in the marketing plan, procedures must be in place to evaluate outcomes relative to the plan’s stated objectives. Recapping the objectives to be measured, Kedai Kita has established the following objectives for the launch of marketing plan into the Labuan market:

Objective 1 Increase the rate of customer to from 30% to 40%, at the end of 2016.

This objective can be achieved by provide a strategic marketing activities and cooperation from all employees. Specially this involve relationship between manager and employee in Kedai Kita and how they can cooperate together. By implement the delivery system for the customer and order most of the supply from the store in penisular.

Objective 2 Increase sales up to 20% per month.

This objectives will be assessed via the customer retention program. The result can be seen by increase the sales and share of wallet which means the percentage of customers purchase in store. Through the result of penetration price that be done and other pricing strategy such as discount and the membership card.

b) Informal controls

Kedai Kita shall actively participate and executing employee self-control and employee social control as a part of responsibility for their store to the citizens of Labuan. This will give more boost on strength to each workers to feel better working in the store that contributes back to the country. Proper induction and orientation will be given to the new workers to welcome new family in the store at the same time giving them learning space of getting to understand more in depth of the store herself.

The Kedai Kita will also conduct a tour-vacation event every year for the