Beer 1664
Autor: SPINSARD • March 10, 2015 • Case Study • 1,144 Words (5 Pages) • 887 Views
[pic 1]
[pic 2]
[pic 3]
Product[pic 5] Features
- Kind of Beer: Blond
- Degree of alcohol: 5.5%
- Distribution channel : Retailers, Hotels, Restaurant
- Models existing:
- Keg (5, 10, 20, 30, 50 litres)
- Bottle (25, 33, 75 cl)
- Can (25, 33, 50 cl)
Characteristics:
1664 is a blond beer issue of origin of the know -how of our Master Brewers since 1664, year in Which Jérôme Hatt, founder of Brasseries Kronenbourg obtained his Master brewer and took over the famous Canon brewery in Strasbourg
1664 is distinguished by its refined taste and elegance of the bottle with a slender design. The subtle and elegant aromatic hops it incorporates in its composition is Strisselspalt , the " caviar of hops " which gives it a unique taste.
His golden hues and subtle blend of ripe fruit flavors, expertly selected malt and hops , allow to 1664 to have a balance and a generous bitterness in the mouth
[pic 6] | When you look at it - Cream colored foam - Dense § fine bubbles |
When you are smelling it [pic 7] - Dominance of malt and floral hop - Yellow fruit smells of citrus , honey, banana and peppe | |
[pic 8] | When you are tasting it intense and balanced hop and malt dominance notes of licorice and citrus |
There are a lot of others products Kronenbourg 1664 as we can see in this advertising (find on Facebook page of 1664).[pic 9]
Kronenbourg 1664 declines its offer with many different kinds of products in order to reach the most important number of consumers.
That's why the brand 1664 offers products such as 1664 Gold, 1664 Blanc, 1664 Rosé, 1664 without alcohol and 1664 millésime
1664 Blanc[pic 10]
Kronenbourg 1664 Blanc is a premium wheat beer that turns every beer moment in to a sip of French pleasure. Brewed in Alsace, France, Kronenbourg 1664 Blanc uses an old Belgian recipe, and adds citrus, giving it a fresh fruity flavour.
1664 Rosé[pic 11]
1664 Rosé , it's the taste of 1664 with a good balance between malt and fruit. Fresh and fruity , it reveals the sunny notes fishing with touch of raspberry
[pic 12]
1664 Sans Alcool
Perfect for lunch breaks, this blond free beer is soft and complex, fruity in taste, with malty and floral notes, a pleasure beer without alcohol.[pic 13]
...