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Last update: February 15, 2015
  • Porter on Corporate Strategy

    Porter on Corporate Strategy

    OVERVIEW: Cooper industries was founded in 1833 by Charles and Elias Cooper started its manufacturing by making a steam engines that generated power for manufacturing plants then by 1900 switched to produce natural gas compressors. By 1920, cooper was recognized leader in pipeline compression equipment. In 1929, Bessemer, another company merged to cooper, which was manufacturing the engines that extracted gas from underground wells. By late 1950s, cooper had gained reputation for good customer services

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: May 11, 2017 Autor: Ronak Joshi
  • Michael Porter - Fundamentals of Strategy

    Michael Porter - Fundamentals of Strategy

    Fundamentals of strategy: A successful strategy is established on two bases; the first of which is a deep understanding of the business situation through internal analysis, that is related to the company’s capacities and assets, and external analysis, that is focused on the environment where the company works. A framework through which internal and external insights are classified is SWOT; that is STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS. The second basis of a successful strategy is

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    Essay Length: 1,855 Words / 8 Pages
    Submitted: May 15, 2017 Autor: yahyanaciri
  • On Catering O2o Marketing Mode and Its Development Strategy

    On Catering O2o Marketing Mode and Its Development Strategy

    On Catering O2O Marketing Mode and Its Development Strategy [Abstract] Due to the slowdown of economic development, catering industry is faced with one of its fiercest dilemma, stimulating the appearance of online-to-offline marketing mode, which is actually a blessing in disguise. At the era of national e-commerce, it can definitely be regarded as the best way out in whatever way. The great opportunity and prospect obtained in this burgeoning trend can not be underestimated. However

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    Essay Length: 4,738 Words / 19 Pages
    Submitted: June 6, 2017 Autor: yao zhou
  • Critically Discuss Sampling Strategies in Qualitative, Quantitative and Mixed Methods Research

    Critically Discuss Sampling Strategies in Qualitative, Quantitative and Mixed Methods Research

    Introduction Sampling is an important element in all academic researches because it influences the reliability and validity of the researches (Camic, Rhodes, & Yardley, 2003). Sampling generally means the selection of participants, units or settings to be investigated. There are basically three types of research methods, namely qualitative, quantitative and mixed methods research. While conducting different kinds of studies, researchers tend to adopt different sampling strategies because of the different goals of different research approaches.

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    Essay Length: 1,702 Words / 7 Pages
    Submitted: June 15, 2017 Autor: huiying huang
  • Does Newell Have a Successful Corporate-Level Strategy? Does the Company Add Value to the Businesses Within Its Portfolio?

    Does Newell Have a Successful Corporate-Level Strategy? Does the Company Add Value to the Businesses Within Its Portfolio?

    Newell case prep Your name: Taemin Im Does Newell have a successful corporate-level strategy? Does the company add value to the businesses within its portfolio? Newell has an extremely successful corporate-level strategy which ultimately turns a failing bankrupt business around 180 degrees. Newell wanted to increase their market power of primary customers and volume retailers through strategic acquisitions and buying stronger brands. Newell’s corporate strategy was very focused as they knew exactly what they needed

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    Essay Length: 689 Words / 3 Pages
    Submitted: July 5, 2017 Autor: luckytae
  • Revmedx Exit Strategy

    Revmedx Exit Strategy

    Exit strategy Types of exit strategy Merger & Acquisition (M&A) The first option for Revmedx is to go for mergers or acquisition, This normally means merging with a similar company, or being bought by a larger company. This helps the company to save resources by combining. ( shall I add makes of the potential companies for mergers and acquisition) Initial Public Offering (IPO) Currently the main source of finance for the company if debt, which

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    Essay Length: 382 Words / 2 Pages
    Submitted: July 23, 2017 Autor: yashasvi
  • An Empirical Study into the Use of Differentiation Strategy in a Bid to Enhance Customer Satisfaction Amongst Sme Companies in Malaysia: Are Western Strategies Still Applicable?

    An Empirical Study into the Use of Differentiation Strategy in a Bid to Enhance Customer Satisfaction Amongst Sme Companies in Malaysia: Are Western Strategies Still Applicable?

    An empirical study into the use of Differentiation strategy in a bid to enhance customer satisfaction amongst SME companies in Malaysia: Are western strategies still applicable? Related image (Author) Yen Foo Soon (000919448) (Supervisor) Mr. Vicknesh Thevendran Master of Business Administration (International Business) Project MBA IB (BUSI 1359) Pathway Specialization Project’s Outline Structure At University of Greenwich Business School 2017 ________________ 1. Table of Contents 1 Introduction 2 2 Literature review 3 2.1 The SME

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    Essay Length: 1,733 Words / 7 Pages
    Submitted: August 12, 2017 Autor: Terrence Yen
  • Wells Fargo Lays out Strategy to Move Past Scandal

    Wells Fargo Lays out Strategy to Move Past Scandal

    mid term ________________ Wells Fargo Lays Out Strategy to Move Past Scandal The article “Wells Fargo Lays Out Strategy to Move Past Scandal” by Emily Glazer that appeared in the Wall Street Journal on October 11, 2016 says that CEO John Stumpf and the executive who ran the bank's retail banking division will forfeit tens of millions of dollars in additions as the bank tries to shoot a scandal over its sales practices. The board

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    Essay Length: 3,319 Words / 14 Pages
    Submitted: August 26, 2017 Autor: Pooja Singla
  • Business Level and Corporate Level Strategies

    Business Level and Corporate Level Strategies

    BUSINESS LEVEL AND CORPORATE LEVEL STRATEGIES Business Level and Corporate Level Strategies Barbara McNair Strayer University August 14, 2017 Business Level and Corporate Level Strategies Business Level Strategies McDonalds Corporation is one of the world's most loved fast food companies that is known for its hamburgers and French fries, within the fast foods restaurants in 119 countries worldwide. The strategy that this empire takes on in business or corporate perspective, will likely adjust how it

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    Essay Length: 2,117 Words / 9 Pages
    Submitted: September 1, 2017 Autor: sista45711
  • Is Forensic Accounting a Winning Strategy over External Auditing in India: Review and Analysis

    Is Forensic Accounting a Winning Strategy over External Auditing in India: Review and Analysis

    Is Forensic Accounting a Winning Strategy over External Auditing in India: Review and Analysis Sidhartha Sharma Department of Commerce and Business management DAV University, Jalandhar City, Punjab, India Sidharthadav1990@gmail.com Gurpreet Singh Department of Commerce and Business Administration Lyallpur Khalsa College, Jalandhar City, Punjab, India gsg2100@yahoo.co.in Abstract- The series of fraud and corporate scams have been committed both in the public sector and private sector of the nation which are the drivers of industrial and economic

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    Essay Length: 2,847 Words / 12 Pages
    Submitted: September 4, 2017 Autor: Sidhartha Sharma
  • Turnaround Strategy Air India

    Turnaround Strategy Air India

    Turnaround strategy case- Air India Problem Statement Being awarded with several national and international awards from consumer services to corporate social responsibility, Air India was considered among the best and most prestigious air line operators. It was once upon a time a first priority of customers and also their status symbol. However, in the recent times, the airline has an outstanding debt of more than Rs 52,000 crore and is surviving on a Rs 30,000-crore

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    Essay Length: 351 Words / 2 Pages
    Submitted: September 4, 2017 Autor: Arpit A
  • What Is Intel’s Strategy?

    What Is Intel’s Strategy?

    ________________ Business Analysis using Financial Statements (ACCT 503) Fall 2016 Assignment #1 HAOYU ZHAO, Dale ________________ 1. What are the four steps necessary to assess the performance of a firm and derive a valuation? The four necessary steps are as follows: 1. Strategic analysis: Develop a qualitative understanding the firm’s method for earning profit. 2. Financial analysis: Provide numerical measures of performance such as ratio analysis and cash-flow analysis. 3. Accounting analysis: Determine whether the

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    Essay Length: 779 Words / 4 Pages
    Submitted: September 26, 2017 Autor: Haoyu Zhao
  • Citibank India Credit Cards: Strategy for Profitable Growth

    Citibank India Credit Cards: Strategy for Profitable Growth

    Citibank India Credit Cards: Strategy for profitable growth Lan Hoang Phuong Diep October 8, 2017 ________________ TO: Harpeet Grewal FROM: Lan Diep RE: Decision on whether to redefine the segmentation and targeting choices, or revise the entire marketing strategy DATE: October 8, 2017 The purpose of this memo is to evaluate the performance of Citibank’s credit card business with respect to the industry and identify areas of concern. In addition, the memo will analyze the

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    Essay Length: 520 Words / 3 Pages
    Submitted: October 10, 2017 Autor: puni1512
  • What Are the Chief Elements of Amazon’s Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    What Are the Chief Elements of Amazon’s Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    What are the chief elements of Amazon’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? The chief elements of Amazon’s overall competitive strategy are its four pillars: low prices, wide selection, convenience, and customer service. This is supported by other actions within the company such as the importance places on constant innovation of Amazon’s business model. There are many pieces to the overall competitive strategy. Other aspects include the

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    Essay Length: 291 Words / 2 Pages
    Submitted: October 10, 2017 Autor: hcasa
  • Analyzing Harley Davidsons Strategy

    Analyzing Harley Davidsons Strategy

    Universidad Carlos III de Madrid Master in Human Resources Management HARLEY - DAVIDSON: Internal Analysis 1. Identify Harley‐Davidson’s strategy and explain its rationale. The business’s strategy is based on differentiation reached by brand identity. The company is not only selling motorbikes but ‘’Harley’s experience’’ as its mission. Consumers when buying are mostly motivated by social and psychological needs, such as the desire to find community with others and to reinforce their own identity. The company

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    Essay Length: 1,591 Words / 7 Pages
    Submitted: October 12, 2017 Autor: Manuela Reith
  • Under Armour's Product Strategy

    Under Armour's Product Strategy

    From the previous part of presentation, we have known Under Armour’s product line , then let me tell about Under Armour’s product strategy. Under Armour is a youth company without a long history, at the beginning years this company found its own location and highlighted its products’ uniqueness. Under Armour can be a good example that applied successful differentiation. We divided Under Armour’s developing history into two periods, the first period from 1996 it established

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: October 25, 2017 Autor: yuxiaohei
  • Alibaba Strategy

    Alibaba Strategy

    ABOUT THE COMPANY Alibaba Group Holding Limited is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. The company's English language portal Alibaba.com handles sales between importers and exporters from more than 240 countries and regions. It is the world's largest and most valuable retailer as of April 2016, surpassing Walmart, with operations in over 200 countries, as well as one of the largest Internet companies. PRODUCT AND SERVICES

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    Essay Length: 414 Words / 2 Pages
    Submitted: October 25, 2017 Autor: Như Mai
  • Kraft-Heinz: International Challenges and Strategy

    Kraft-Heinz: International Challenges and Strategy

    Kraft-Heinz: International Challenges and Strategy Global Strategy Management Arthur Maistriaux, 0085/17 Summarys 1. Executive Summary 2 2. Company Introduction 2 Overview of the company 2 The Kraft-Heinz Company: a two-tale origin 2 H. J. Heinz Company 2 Kraft Food Groups Inc. 3 Merger and corporate structure 3 3. Company Analysis 4 Heinz before 2013 5 Heinz under 3G and BRK-B Management 5 3G Capital Ruthless Management Style 6 Assessment of the integration strategy 7 Making

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    Essay Length: 6,017 Words / 25 Pages
    Submitted: November 1, 2017 Autor: carlovincotte
  • What Was Intel’s Dram Strategy?

    What Was Intel’s Dram Strategy?

    Dionna White Intel, 1968-2003 What was Intel’s DRAM strategy? Intel developed the first DRAM. Intel’s strategy was based on product design. Their strategy included pricing high in the beginning stages when the product first developed. Intel also chose a more futuristic approach; deciding to move to new generations when competitors offered substitutes. Why did Intel’s Dram market share decline so dramatically from 1974 to 1984? To what extent is this decline attributable to strategy? Intel’s

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    Essay Length: 427 Words / 2 Pages
    Submitted: November 3, 2017 Autor: Jamie4
  • Handout Marketing Strategy & Practice Group

    Handout Marketing Strategy & Practice Group

    Handout Marketing Strategy & Practice Group B (Lucas, Thomas, Lara) – Soundcloud case 1. How to segment the market for music? What is the current target segment of Soundcloud? Try to come up with effective segmentation and consider what is at stake (Yankelovich & Meer, 2006). Segmentation for Music Industry 2. Come up with a clear customer value proposition for Soundcloud (Anderson, Narus, & van Rossum, 2006)—what do you want to be your core competitive

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    Essay Length: 314 Words / 2 Pages
    Submitted: November 6, 2017 Autor: tommassart
  • Innovation and Developing Sustainable Marketing Strategies

    Innovation and Developing Sustainable Marketing Strategies

    Running head: Strategic Marketing Strategic Marketing Plan: Innovation and Marketing Lashone Washington MKT/593 Product Design and Development October 14, 2017 Jim Lyons Innovation and Developing Sustainable Marketing Strategies The role of innovation in marketing is critical to any new business providing a service or product being able to enhance a big company's processes. Sustainability is one of the most influential ways to create innovation within any organization. One of the best ways to solve many

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    Essay Length: 799 Words / 4 Pages
    Submitted: November 12, 2017 Autor: lashone525
  • Billcutterz.Com: Business Model, Strategy and the Challengers of Exponential Growth

    Billcutterz.Com: Business Model, Strategy and the Challengers of Exponential Growth

    1. Analyze and understand the organizations history and growth. Launched in May 2009 BillCutterz.com was formed by Barry Gross. It was basically one of his friend’s idea whose name was Mindy Niles. Before starting his own business Barry worked as a Marketing Manager of Reef Industries. Where he was assigned a responsibity of marketing the company’s products, including Banner Guard. When Ross left his job in 1980, “Reef Industries” annual sales has increase to $18

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    Essay Length: 774 Words / 4 Pages
    Submitted: November 14, 2017 Autor: Syed Kamil
  • Growth Strategy

    Growth Strategy

    Growth Strategy The main hurdle in North-East India is not any political vendetta. The hurdle is its marketability. The goods produced by the weavers in the region must be sold in the market to earn revenues. This in turn can boost the trade and employment problems in the North-East region. About 70% of the Handloom industry in North-East India is unorganised. Our startup idea is an e-commerce platform where sellers would be putting their products

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    Essay Length: 561 Words / 3 Pages
    Submitted: November 20, 2017 Autor: Parth Pegu
  • Tesco Marketing Plan and Environmental Analysis

    Tesco Marketing Plan and Environmental Analysis

    Marketing Planning and Practice Image result for tesco logo Image result for tesco Marketing Planning and Practice Marketing plan and environmental Analysis Jonathan | Business Marketing Tesco’s | 06/04/2017 ________________ Table of Contents 1. Executive Summary 2 2. Introduction 3 3. Situational Analysis 3 3.1 Situational Analysis (Macro Environmental) 3 3.2 Situational Analysis (Marketplace) 5 3.3 Situational Analysis (Customers and prospects) 5 3.4 Situational Analysis (Brand) 5 3.5 Situational Analysis (Office and Team Members) 5

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    Essay Length: 3,687 Words / 15 Pages
    Submitted: November 22, 2017 Autor: jonniboy14
  • Stable Strategies for Middle Management

    Stable Strategies for Middle Management

    No death Penalty, No Easter Bunny Death penalty is not something people are used to hear or talk about, even though it is not far from our history as mankind. USA is the only country in the western world there still practices Death Penalty even though it has been forbidden in all the countries around them. A prisoner judged to death proximal waits in prison for 20-30 years for his penalty. In 2016 there were

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    Essay Length: 683 Words / 3 Pages
    Submitted: November 27, 2017 Autor: Darcy

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