Kraft-Heinz: International Challenges and Strategy
Autor: carlovincotte • November 1, 2017 • Research Paper • 6,017 Words (25 Pages) • 871 Views
Kraft-Heinz: International Challenges and Strategy
Global Strategy Management
Arthur Maistriaux, 0085/17
Summarys
1. Executive Summary 2
2. Company Introduction 2
Overview of the company 2
The Kraft-Heinz Company: a two-tale origin 2
H. J. Heinz Company 2
Kraft Food Groups Inc. 3
Merger and corporate structure 3
3. Company Analysis 4
Heinz before 2013 5
Heinz under 3G and BRK-B Management 5
3G Capital Ruthless Management Style 6
Assessment of the integration strategy 7
Making of a Giant: The Kraft-Heinz Company 7
4. Recommendations 9
Understanding of the Context: F&B Ecosystem and Company’s Situation 9
SWOT Analysis 9
Challenges 10
Post-merger Roadmap: Unleashing Kraft-Heinz potential 11
i. Defending the home territories 11
ii. Fueling new revenue categories 11
iii. Expanding brands outreach 12
iv. Globalizing local blockbusters 13
3G Capital groceries list 13
5. Bibliography entries 15
6. Appendix 16
- Executive Summary
- Company Introduction
Overview of the company
The Kraft-Heinz Company (Kraft-Heinz) is an American company active in the global food and beverage industry. The company was formed through the merger of the American publicly traded company the Kraft Foods Group and the privately held American company the H.J. Heinz Company. Its headquarters are currently based in both Chicago and Pittsburgh. Kraft Heinz is a NASDAQ publicly traded company and is currently the fifth-largest Food & Beverage company in the world in terms of revenue(1).
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