Innovation and Developing Sustainable Marketing Strategies

Strategic Marketing Plan: Innovation and Marketing

Lashone Washington

MKT/593 Product Design and Development

October 14, 2017

Jim Lyons

Innovation and Developing Sustainable Marketing Strategies

The role of innovation in marketing is critical to any new business providing a service or product being able to enhance a big company's processes. Sustainability is one of the most influential ways to create innovation within any organization.   One of the best ways to solve many problems is by producing creativity and making individuals think differently. By merging innovation and sustainability, competitiveness increases tremendously.

As stated in the textbook, "Imaginative ideas for strategy exist in many places within a company." Many companies feel as if the most efficient way to progress, currently is innovation. If sustainability is treated as a goal, a company will be able to be unmatched by their competitors. The advantage that they will have over the competition will have the way ahead of the game. This in and of itself will force companies to adjust the way they see the products, processes, and services that they provide.

New ideas, if successful, can be the most profitable asset of marketing. If a company has an innovative work environment, they will have the critical component in having the advantage over their competitors. Investing in innovation would be vital for the business success. Marketing strategy should stand out and what better way than having new inventive ideas.

Accurate and efficient innovation helps a company be dedicated to start or anticipate new trends that will be promoted through adequate marketing strategies. This makes sure the company is leading the pack which is vital in today's world of everyday newness.

An Innovative Idea

A new innovated idea that is being created is custom color images for shirts, hoodies, sweat suits and jackets. Having ones on t-shirt company, it has been discovered that any customers have issues finding clothing that match their customer shoes and sometimes hats. T-shirts are loved to be so many people of different shapes and sizes. The primary objective is ensuring that a t-shirt is created that will stand out on its own.

According to Marketing Management. "Interdepartmental teamwork that includes marketers is needed to manage key processes like product innovation, new-business development, customer acquisition and retention, and order fulfillment." With T-shirts being a part of everyday life for many it is imperative to be as creatively possible. This is one of the most open fields to be innovative, but it will take an image.

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