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1,695 Marketing Free Papers: 626 - 650 (showing first 1,000 results)

Last update: March 1, 2015
  • Internet Technology, Marketing, and Security

    Internet Technology, Marketing, and Security

    Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. Marketing has always been one of the most important departments of a successful business. Effective marketing can be the differences between a company being good and a company being great. In this competitive society, organizations have to go to great length to advertise and promote their products to earn valuable customer loyalty. Marketing concepts has had to evolve with the

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    Essay Length: 2,142 Words / 9 Pages
    Submitted: October 22, 2013 Autor: Genesis
  • Market Potential Index

    Market Potential Index

    By analyzing the latest Market Potential Index of three emerging market countries from different regions, we are seeking the best business opportunity country to market our laptop computers. Comparing the Turkey, Czech republic and Egypt with the Market potential Indicators, we can find the economic and commercial environment of this emerging markets, such as the best potential market sectors. Companies are now more concerned about Financial and Political risks, with a focus on stable and

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    Essay Length: 369 Words / 2 Pages
    Submitted: October 23, 2013 Autor: wfb_casey
  • Strategic Marketing Audit for a Uk Company of Your Choice

    Strategic Marketing Audit for a Uk Company of Your Choice

    TITLE STRATEGIC MARKETING MODULE CODE_MG3122 Strategic Marketing Audit for a UK Company of your choice 2,000 words report Deadline: Thursday, 12th December 2013 This assignment represents 30% of the assessment for the course. Strategic Marketing Planning involves undergoing through certain key steps, the first one being an assessment of “Where are we now?” You are asked to undertake a Marketing Audit for a UK company or a UK organization of your choice. It can be

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    Essay Length: 937 Words / 4 Pages
    Submitted: October 25, 2013 Autor: celine126
  • Doritos Marketing

    Doritos Marketing

    1. Segmentation Geographic In Geographic segmentation market is segmented according to different geographic criteria. (E.g. Countries, Cities, States, Nations etc.) It’s also affected by local climate, population and that kind of things. To meet the things, that the customers in that region, climate want and need. Demographic This segmentation is one of the most popular for markets to divide their costumer groups. In demographic segmentation market is divided according to age, gender, family size, income,

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    Essay Length: 436 Words / 2 Pages
    Submitted: October 28, 2013 Autor: Rudis
  • Is Mass Marketing Dead?

    Is Mass Marketing Dead?

    In a connected world where consumers have an abundance of options available to them, marketers are being forced to re-evaluate the strategies used to attain and maintain customers and clients. Mass marketing, a strategy in which a marketer ignores market segments and instead attempt to appeal to the entire market with a singular offer or strategy, has become less effective and given way to target marketing. The question is: Can mass marketing still an effective

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    Essay Length: 1,090 Words / 5 Pages
    Submitted: October 29, 2013 Autor: jwoodward
  • Marketing Channels

    Marketing Channels

    MARKETING CHANNEL DEFINITION A marketing channel consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. THREE FUNCTIONS PERFORMED – INTERMEDIARIES (1) Transactional function, (2) Logistical function, and (3) Facilitating function CHANNEL STRUCTURE & ORGANIZATION ‣ Marketing Channels for Consumer Goods and Services ‣ Direct channel ‣ Indirect channels ‣ Marketing Channels for Business Goods and Services ‣ Business distributor

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    Essay Length: 1,867 Words / 8 Pages
    Submitted: October 29, 2013 Autor: andrey
  • What Is the Best Marketing Strategy for Rose Partyware?

    What Is the Best Marketing Strategy for Rose Partyware?

    What is the best marketing strategy for Rose Partyware? Rose Partyware largest retail customer has decide to create a private-label line of party goods, and want Rose manufacture it. Should Rose put the effort behind its own brand instead? To make a better marketing strategy for rose, I would suggest Tom to create its own brand. Three reasons can be used to prove that starting to build a new brand is important. First, it is

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    Essay Length: 294 Words / 2 Pages
    Submitted: October 30, 2013 Autor: Petoficc
  • Marketing Case

    Marketing Case

    Marketing is the important and inseparable part of business function and its role of business is developing day to day. According to Kotler and Armstrong, although most people think that marketing is only selling and advertising, it actually is a mix of customer satisfaction and selling and advertising (Kotler & Armstrong, 2010, p.29). If marketers generate good customer relationships by satisfying the customer, they will sell easily. Therefore, how to market effectively and efficiently? There

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    Essay Length: 817 Words / 4 Pages
    Submitted: October 30, 2013 Autor: jon
  • Advantage of Being Monopolistic Competition Market

    Advantage of Being Monopolistic Competition Market

    The first advantage of being monopolistic competition is the Dutch Lady Company is a price maker. Dutch Lady can set its price for chocolate drink packs after take into account the cost of production, goodwill of the company and number of competitors. For example, Dutch Lady has very high goodwill in the market, so Dutch Lady can set its price of chocolate drink packs slightly higher than other competitor’s product because there are still many

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    Essay Length: 489 Words / 2 Pages
    Submitted: October 31, 2013 Autor: jack11
  • Russian Standard Vodka - Market Analysis: Target Analysis

    Russian Standard Vodka - Market Analysis: Target Analysis

    Market analysis: Target analysis The target in the US would be quite different of the Russian one. In fact, people consume Vodka in the US primarily in groups, on premise or during parties while Russians' consumption is home-based, usually during meals. The other difference with the Russian market is that Americans aim to associate Vodka with other beverages for a sweater taste while in Russia, it is common to drink it straight. The US premium

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    Essay Length: 2,634 Words / 11 Pages
    Submitted: November 3, 2013 Autor: andrey
  • Marketing Plan for a Cafe

    Marketing Plan for a Cafe

    Target: TangRenJie Cafe Description The TangRenJie Cafe is located nearby the number 3 student apartment. It just reopened in March, and positioned itself as a leisure space for students and local residents. The Cafe, surrounded by many small restaurants, opens 10 hours every day., from 3pm to 12pm. It occupies more than 100 squire meters, but the space is not fully used, for instance, the tables and sofas are not well arranged, there are still

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    Essay Length: 424 Words / 2 Pages
    Submitted: November 3, 2013 Autor: moss
  • Eco 365 - Differentiating Between Market Structures - Kudler Fine Foods

    Eco 365 - Differentiating Between Market Structures - Kudler Fine Foods

    Differentiating Between Market Structures Sandra Odems ECO/365 October 14, 2013 Peggy Douglas Differentiating Between Market Structures The imaginary Kudler Foods store has three locations in California owned by Kathy Kudler a woman with a vision in creating a store where people can come and buy good quality food at affordable prices. This paper will analyze Kudler Fine Foods marketing research, strategic plans, and market surveys. It will also show an evaluation of the company’s desire

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    Essay Length: 1,337 Words / 6 Pages
    Submitted: November 3, 2013 Autor: tasteoflov1
  • Strategic Marketing Plan for Headblade

    Strategic Marketing Plan for Headblade

    Strategic Marketing Plan For Headblade Written by: Thomas P. Giusto Loyola University of Maryland GB702, Marketing Strategy I. Industry & Company Overview Headblade is men’s grooming product that makes it easier and faster to shave your head. Todd Greene, founder and CEO, started losing his hair in is early twenties. As some men do that start to loose their hair Todd decided to shave his head completely bald. The only option at the time was

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    Essay Length: 953 Words / 4 Pages
    Submitted: November 4, 2013 Autor: zepcrmc
  • Mkt 421 - Comcast Marketing

    Mkt 421 - Comcast Marketing

    Comcast Marketing Robert E. Blad MKT/421 December 19th, 2012 Professor Curtis Comcast Marketing Cable television has been around for decades. Not since the boom of technology in the way of flat screen televisions has cable really taken off. Comcast has been in business for over fifty years and continues to be a standard in the business. The key indgredient that makes them such a successful business is due to the extensive marketing strategies they use

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    Essay Length: 1,147 Words / 5 Pages
    Submitted: November 6, 2013 Autor: bladacious
  • Marketing Segment

    Marketing Segment

    1. Purpose of marketing report The purpose of writing a marketing report is to allow us to get to reach out to our targeted customers by utilizing the 4Ps, mainly product, price, promotion and place. It assist Travel Artiste the products to be sold, how should the prices be set on every product by using pricing strategies, the types of promotional techniques to be adopted to ensure our target customers get our advertising message and

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    Essay Length: 1,703 Words / 7 Pages
    Submitted: November 7, 2013 Autor: viki
  • What Is Ethical and Social Responsible Marketing? Why Should Marketers Be Concerned About Csr and Sustainability?

    What Is Ethical and Social Responsible Marketing? Why Should Marketers Be Concerned About Csr and Sustainability?

    1. What is ethical and social responsible marketing? Why should marketers be concerned about CSR and sustainability? Socially responsible marketing is a marketing philosophy that states that the company should take into account what is in the interest of society at the present time and in the long term . Companies should be socially responsible by looking to produce products that offer immediate satisfaction and long-term benefits . These products should aim for consumers’ satisfaction

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    Essay Length: 1,177 Words / 5 Pages
    Submitted: November 9, 2013 Autor: sophiafakkar
  • Defining Marketing

    Defining Marketing

    Defining Marketing The term marketing is defined by individuals and organizations in different ways. One such definition is as follows, “the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client” (Perreault, Cannon, & McCarthy, 2011, pg. 6). Another source states “marketing is about identifying and meeting human and social needs” (Kotler & Keller,

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    Essay Length: 924 Words / 4 Pages
    Submitted: November 9, 2013 Autor: shannon103176
  • The Benefit of Service Blueprint to Marketing,human Resource and Operation Management

    The Benefit of Service Blueprint to Marketing,human Resource and Operation Management

    Discuss how such a service blueprint might be used in each of the following areas in this organization: marketing, human resource management, and operations Service blueprints are process flow charts that are used specifically for designing service operations. (A process flow chart is a very effective tool for depicting the different steps required in the completion of in a process.) Once participants understand blueprint and its potential, it is a great time to brainstorm how

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    Essay Length: 588 Words / 3 Pages
    Submitted: November 10, 2013 Autor: johnnylim92
  • Milo Marketing Plan

    Milo Marketing Plan

    Milo Vietnam focuses on Demographic and Behavioral information to target the customers. Firstly, Milo Vietnam analyzed the Demographic which includes age, gender, family life cycle and occupation/ income. Secondly, the company has also concentrated on Behavioral which divides into 4 sectors; there are benefit, loyalty status, and usage rate and user status. Milo of Nestle Company decides to target the Concentrated Marketing (Niche Marketing) which focuses on customers who qualified the requirement below: The company

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    Essay Length: 369 Words / 2 Pages
    Submitted: November 10, 2013 Autor: hoangnam2121
  • Coca Cola Marketing Management

    Coca Cola Marketing Management

    Marketing Management Six largely uncountable external forces influence an organization’s marketing activities and shape opportunities is known as macro environment. And we are going to link six forces with marketing of Coca-Cola in 2013. 1.Demographic Characteristics of a population are expressed by age, sex, religion, education level, income level, and etc., which can have a great influence on a company. The demographic factor is very important as people are consumers of Coca cola and they

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    Essay Length: 890 Words / 4 Pages
    Submitted: November 10, 2013 Autor: pinkerle
  • Product Market Focus

    Product Market Focus

    5. Product Market Focus Under the section of Colgate Palmolive’s product market focus, it describe the five years marketing and product objectives for the company in oral cares products lines, analyse the target markets in oral cares field, identify the points of difference with their competitors, and positioning of Colgate Palmolive oral cares product lines. -Marketing and Product Objectives: A marketing plan objective is a statement that identifies the company marketing intentions, goals, and the

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    Essay Length: 1,372 Words / 6 Pages
    Submitted: November 14, 2013 Autor: ciliawei
  • Marketing Strategies

    Marketing Strategies

    Marketing Strategies Mission “To build trust among our customers through our performance and promotion” Marketing objective:  To be a leading outsourcer.  We would like to increase our customer service in the future by reducing the charges for the customers who frequently uses our service.  By the reduction of charges we would get more customers and it will increase our revenue as well as it increases our market growth. Financial objective:  To

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    Essay Length: 267 Words / 2 Pages
    Submitted: November 14, 2013 Autor: chithra
  • Stock Market

    Stock Market

    Read this paper Q.1 For each stock in the stock market, the number of shares sold daily equals the number of shares purchased. That is, the quantity of each firm's shares demanded equals the quantity supplied. So, if this equality always occurs, why do the prices of stock shares ever changes? Ans. During any stock trading session, there are buyers and sellers, each willing to buy or sell a certain number of shares depending on

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    Essay Length: 307 Words / 2 Pages
    Submitted: November 15, 2013 Autor: peter
  • Charal Marketing Plan

    Charal Marketing Plan

    Charal is French food organization that produces processed meats, its products are mainly made from beef. Charal markets its products all over France and is dealing with the major French distributors though the country. In contrary to that we are developing a market plan for our organization to export our meat products to the Kingdom of Saudi Arabia. The market of bovine meat is on rise, there a high demand and the local production still

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    Essay Length: 288 Words / 2 Pages
    Submitted: November 16, 2013 Autor: radjesh
  • Hazel’s Gourmet Spreads & Preserves Marketing Case

    Hazel’s Gourmet Spreads & Preserves Marketing Case

    Exchange is the key concept in the definition of marketing. What is the concept of exchange? What are the five conditions of exchange that must be satisfied for marketing to occur? The concept of exchange is quite simple. It means that people give up something to receive something they would rather have. Normally, we think of money as the medium of exchange. We give up money to get the goods and services we want. Five

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    Essay Length: 368 Words / 2 Pages
    Submitted: November 17, 2013 Autor: linna