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Last update: April 13, 2015
  • Mkt 421 - Marketing Mix

    Mkt 421 - Marketing Mix

    Marketing Mix MKT/421 Marketing Mix Identify your selected organization and the industry in which it exists. In 1943 UT Southwestern Medical Center was established as a small wartime medial college. In 2005 UT Southwestern acquired University Hospitals that consisted of Zale Lip shy and St Paul Hospitals as of the present time is named UT Southwestern University Hospitals Zale Lip shy and St Paul. “UT Southwestern Medical Center is a multifaceted academic institution nationally recognized

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    Essay Length: 1,240 Words / 5 Pages
    Submitted: March 9, 2013 Autor: cpicke12
  • Potential Markets

    Potential Markets

    ABSTRACT Before a business can invest in any country it has to obtain information on the regulations of that country. In order to for a business to be prosperous a manager has to search for potential markets and sites that will prove to be beneficial to the company.   The flow of capital from nation to nation in exchange for stakes of ownership in domestic companies and other assets is known as foreign investment. This

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    Essay Length: 1,170 Words / 5 Pages
    Submitted: March 9, 2013 Autor: latiyshia
  • Marketing Plan of Wireless Cable Tv

    Marketing Plan of Wireless Cable Tv

      Table of Contents EXECUTIVE SUMMARY 3 ENVIRONMENTAL ANALYSIS 4 Internal environment 4 External environment 5 Porter’s five model…………………………………………………………………………………………………………………………………. 8 MARKETING OBJECTIVES….…………………………………………………………………………………………………………………10 Target market ……………………………………………………………………………………………………………………………………….10 Target volume…………………………………………………………………………………………………………………………………….…11 MARKETING MIX STRATEGIES AND PROGRAMS…………………………………………………………………………………….12 Product strategy…………………………………………………………………………………………………………………………………….12 Price strategy…………………………………………………………………………………………………………………………………………12 Distribution strategy……………………………………………………………………………………………………………………………..12 Promotion strategy………………………………………………………………………………………………………………………………12 MARKETING ORGANIZATION…………………………………………………………………………………………………………………13 IMPLEMENTATION, EVALUATION AND CONTROL……………………………………………………………………………….…14 BIBLOGRAPHY ……………………………………………..……………………………………………………………………………………….16 APPENDIX……………………………………………………………………………………………………………………………………….……..17 Executive Summary Wateen Telecom is a converged communication services provider that fulfills connectivity requirements for organizations and individuals in Pakistan. Wateen Telecom delivers complete solutions for

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    Essay Length: 4,745 Words / 19 Pages
    Submitted: March 11, 2013 Autor: sohaib16
  • School Case

    School Case

    1. Managing an international business differs from managing a domestic business for a numerous amount of reasons. An international business is a business whose activities are carried out across national borders. This is different from a domestic business because a domestic business is a business whose activities are carried out within the borders of the location. For example, a domestic business in the United States would only do business within the 50 states as opposed

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    Essay Length: 845 Words / 4 Pages
    Submitted: March 11, 2013 Autor: nikyb111
  • The Effects of the Price Control Policy on the Real Estate Market in China

    The Effects of the Price Control Policy on the Real Estate Market in China

    Table of Content 1. Summary 2. The application of the economic theories 3. The economic theories contribute to a better understanding of the reality 4. Conclusion 5. Appendix 6. Literatur 1. Summary “I know people are living in cramped conditions, but we are resolved to set the real estate industry on a healthier course by the end of this term of government.” This address given by Wen Jiabao on February 27, 2010 reverberated, and jars

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    Essay Length: 3,556 Words / 15 Pages
    Submitted: March 14, 2013 Autor: Geragin
  • Chinese Cosmetic Market

    Chinese Cosmetic Market

    According to an authoritative analysis predicts that total sales this year, Chinese cosmetic market will reach 800 billion, of which at least 40 billion male products, the next 5 years will demand a rate of 96% per year, and profits of males than females high-end products. European and American men's care products currently account for 30% share, and is increasing at an annual rate of 25%. With the growing prosperity of the domestic cosmetics market,

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    Essay Length: 449 Words / 2 Pages
    Submitted: March 15, 2013 Autor: susie00509
  • Marketing Case

    Marketing Case

    Malaysia is a rapidly developing country. Because of the rapid development, various public facilities have been provided by the authorities to help people enjoy the comforts of life. There have many type of public facilities in Malaysia, one of them is public transportation. The first public transport that I ride is light rail transit (LRT). Seven years ago, I took the LRT to go for a walk. The purpose is to feel self experience to

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    Essay Length: 252 Words / 2 Pages
    Submitted: March 19, 2013 Autor: apex123
  • High School

    High School

    A new report from the Department of Education was released on January 23, 2013 showing that high school graduation rates are at their highest level since 1974(Brenchley 2013). Pennsylvania’s dropout rate as decreased by 1.1%. In the school year of 2002-2003 the dropout rate for Pennsylvania was 3.2% and for the 2009-2010 the dropout rate was 2.1%. The statistics show that even more high school students are staying in school to graduate increasing the teacher

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    Essay Length: 1,005 Words / 5 Pages
    Submitted: March 19, 2013 Autor: k101204
  • Fashion Marketing

    Fashion Marketing

    Introduction This essay evaluates theories of e-marketing within a fashion context and discusses the models which a marketing manager should consider when developing an e-marketing strategy. It introduces and defines e-marketing and the internet, as marketing managers should possess a basic knowledge of this when taking on an e-marketing manager role. It will focus on the characteristics of the internet and its implications on fashion retail with particular focus on interactivity, individuality and integration. It

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    Essay Length: 349 Words / 2 Pages
    Submitted: March 20, 2013 Autor: karina29
  • Marketing Coca Cola and Ibm

    Marketing Coca Cola and Ibm

    Coca Cola Coca Cola is a huge success in the world, why, because the company strongly focuses of its customers and provides them with beverages they would prefer over their competitors, for example, in the Asian region people prefer to have their colas a bit more sweet than the rest, therefore Coca Cola provides them with a more sweetened version of the cola. The strategies that are being used by Coca Cola are product differentiated

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    Essay Length: 713 Words / 3 Pages
    Submitted: March 20, 2013 Autor: mehwish11
  • Market Case

    Market Case

    Matt Lorello Business 417 Professor Pearce 12 March 2013 The company explained during the idea generation exercise describes the creation of a hedge fund that focuses on sports. This firm will go under the name of the Black Box Sports Investment Firm and instead of betting on the stock market, the investment firm would be placing wagers on sporting events through sports books in Las Vegas, Nevada. The company would bet on items such as

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    Essay Length: 1,936 Words / 8 Pages
    Submitted: March 20, 2013 Autor: Mrlorell
  • Dell Marketing Case Study

    Dell Marketing Case Study

    TASK 1 a) Optional Product Pricing In this pricing strategy, company’s usually offer to sell optional or accessory products along with the main product. However, they would have to carefully decide on which items to include in the base price and which to offer as options. In Dell, they offered different price ranges according to their optional products. The optional products that they are offering along laptops are processors, hard drives, and RAM. They differ

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    Essay Length: 2,466 Words / 10 Pages
    Submitted: March 23, 2013 Autor: khirthi
  • Economic Rationalism in Schools in Australia

    Economic Rationalism in Schools in Australia

    Economic Rationalism 1. Introduction “Economic rationalism is the belief that market forces will generally produce better outcomes, or more efficient allocation of resources than government intervention” (Barcan, 1994. p.13). Economic rationalism is concerned with promoting cost saving, and avoiding any unnecessary waste or extravagance. The importance of getting rid of any unrequired staff or equipment to promote efficiency is an important objective. In regards to education, economic rationalism is about decentralization to schools, universities and

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    Essay Length: 1,602 Words / 7 Pages
    Submitted: March 24, 2013 Autor: wledan
  • Larry's Market

    Larry's Market

    Locally and family owned since 1945, Larry's Markets was founded in Seattle, is one of the Northwest's premier grocery and retail operations. Larry's Markets provides its customers' everyday grocery needs, and features fresh meats and produce from local growers, regional and international wine selections, and environmentally-friendly foods and household products. It believes in community involvement as a natural extension of the company's civic responsibility and encourages volunteerism from its more than 800 employees at six

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    Essay Length: 632 Words / 3 Pages
    Submitted: March 24, 2013 Autor: marcjacobs
  • Marketing Case

    Marketing Case

    Dear Sirs, I want to introduce you a go green company--- Save Paper Corporation. I am the CEO of this company and I have been doing go green business for a long time. Our company has strong team members, who are all graduated from top universities in the U.S.A, and with lots of experience. Our goal is helping our clients save money and at the meantime make the environment getting better. The product I want

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    Essay Length: 360 Words / 2 Pages
    Submitted: March 27, 2013 Autor: viviliu
  • Brazil's Government Bond Market: Liquidity Mechanism or Crowding out Effect?

    Brazil's Government Bond Market: Liquidity Mechanism or Crowding out Effect?

    Brazil’s Government Bond Market: Liquidity mechanism or crowding out effect? Lorena Meco For: Professor Sobol Financial Globalization, Currency Crisis and Emerging Markets Fall 2012 Brazil’s Government Bond Market: A liquidity mechanism or crowding-out effect? It is the country that leads the infamous BRICs, coined by Jim O’Neill, Brazil. The 5th largest country in the world now also boasts an almost corresponding, 6th largest economy in the world, recently overtaking the once economic powerhouse, the UK.

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    Essay Length: 3,174 Words / 13 Pages
    Submitted: March 27, 2013 Autor: lori_m
  • Unilever Marketing Assignment

    Unilever Marketing Assignment

    In the 19th century, the vision and innovation of 3 pioneers led to the global company that is Unilever. England’s Industrial Revolution led to a shortage in butter leading onto the importation from the Netherlands. A rivalry formed between two Dutch companies to supply butter, the Jurgens and Vandenberg’s. Margarine was used as a replacement for butter, with both companies improving on the appeal with adding vitamins and focusing on a longer shelf for consumers.

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    Essay Length: 1,973 Words / 8 Pages
    Submitted: March 28, 2013 Autor: jenjamen
  • Marketing Research Assignment

    Marketing Research Assignment

    We are a research consulting company called UniChoice who conduct research on understanding consumer attitudes in various industries and provide a report of our findings and trends. We hope to expand our research consulting to academic institutions and provide them with student’s attitudes. UniChoice has been lucky enough to have been contracted by Swinburne University to research the student’s attitudes from a variety of student demographic backgrounds. We specialise in discovering attitudes and possible trends

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    Essay Length: 297 Words / 2 Pages
    Submitted: April 1, 2013 Autor: saffankazi
  • Marketing Nordstrom

    Marketing Nordstrom

    Marketing Nordstrom 1. Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.. Nordstrom would be described as a department store. They carry a wide variety of goods, such as clothing, accessories, handbags, jewelry and cosmetics like other department stores such as Macy’s, JCPenney and Sears. They have a very high level of service as evidenced in the case study about selling just one

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    Essay Length: 284 Words / 2 Pages
    Submitted: April 2, 2013 Autor: college2005
  • McBride Marketing

    McBride Marketing

    McBride Marketing Paper McBride Financial Services is a startup mortgage lender whose goal is to provide customer with a low cost mortatage services in five states Idaho, Montana, Wyoming, North Dakota, South Dakota (Apollo Group, 2007). McBride Financial Services decided to revitalize it recent marketing plan so that they can contact customers in a more reasonable way to fit the profile of the buyer that their services are created for. McBride Financial Services must have

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    Essay Length: 982 Words / 4 Pages
    Submitted: April 4, 2013 Autor: Ljenkins85
  • Purpose of Using Songs in School

    Purpose of Using Songs in School

    Songs has become part of our life. We listen to at least a song almost every day either when travelling, studying or going to work. Songs work perfectly with young learners in teaching them language. Good song will bounce in the children’s head after the lesson is over. These learners quickly pick up the rhythm, melody as well the words, thus make them eagerly humming the song. Language teachers can have songs as the introduction

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    Essay Length: 452 Words / 2 Pages
    Submitted: April 5, 2013 Autor: aminah
  • Competitive Pricing Strategies Key to Maximizing Market Share

    Competitive Pricing Strategies Key to Maximizing Market Share

    Degree In Electrical Competitive Pricing Strategies Key to Maximizing Market Share Competition amongst power cable manufacturers is intensifying as new pricing strategies have become a key competitive instrument, impacting revenues and profit margins. Large multinationals have a decided advantage in this field since they can produce a wider range of cables, all at lower costs. For smaller firms, the challenge will be to withstand the price competition or align with a stronger market participant. This

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    Essay Length: 362 Words / 2 Pages
    Submitted: April 9, 2013 Autor: sore
  • Marketing Plan Strategy and Tactic

    Marketing Plan Strategy and Tactic

    Strategy Market Opportunity: Based on the competitive evaluation, there does not seem to be any major competitor related issues allowing for the #to become an effective communication powerhouse capable of advocating the voice of the youth in a proficient manor. Strategy Selection: The main marketing strategy explored by the # will be to; Create effective communication and media presence to allow the voice of the youth to be communicated through to key stakeholders. By exploring

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    Essay Length: 1,172 Words / 5 Pages
    Submitted: April 10, 2013 Autor: devilfreak12
  • Marketing Strategy of L'oreal

    Marketing Strategy of L'oreal

    Case Analysis: A Role Play in Negotiating And Bargaining Skills - The ‘Ugli Orange’ Case Lessons Learnt The main aim of the two parties involved in this exercise was to win. The art of negotiation in an organization was a crucial aspect of this case study. To analyze and work out our own requirements in production and chalking out deals of strategic importance with the rivals were the lessons learnt from this tutorial exercise. This

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    Essay Length: 1,817 Words / 8 Pages
    Submitted: April 10, 2013 Autor: neeraja.1510
  • Marketing Case

    Marketing Case

    Bargaining power of suppliers: we can face many major suppliers, where they sell the material well, cheap, but large numbers. However, our company is a new company can not buy in bulk like that. which is a major barrier sustitutes: there are many substitutes as: piaggo, Suzuki, SYM, Yamaha cheaply. customers have more alternatives. competitive product lines such as yamaha, suzuki. However, the cost of petrol and other motorcycle expensive than Honda. The ability of

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    Essay Length: 253 Words / 2 Pages
    Submitted: April 11, 2013 Autor: VenusMarch