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Last update: April 14, 2019
  • Canyon Ranch Resorts Case Study

    Canyon Ranch Resorts Case Study

    As CIO, how would you make the case for a customer relationship management CRM and business intelligence systems at Canyon Ranch? Canyon Ranch could certainly improve upon their IT capabilities in the areas of customer relationship management (CRM) and business intelligence (BI) systems. CRM is the process of using business data and information to get a stronger understanding of your customers’ needs and behaviours. Use of this information allows a company to develop stronger and

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    Essay Length: 945 Words / 4 Pages
    Submitted: May 25, 2015 Autor: kcarthy1
  • Apple Case Study

    Apple Case Study

    Apple Case Study-1 On October 5th, Steve Jobs, the co-founder and the spirit of Apple died. He had been improving technologies for daily uses more than a decade. iPhone, the most profitable products of Apple, recently launched the newest version, the iPhone 4S on October 4th, which was the day before Jobs’ death. To what degree will the death of Jobs affect Apple’s operations, especially in the competitive smartphone market? In this case, we would

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    Essay Length: 5,528 Words / 23 Pages
    Submitted: May 27, 2015 Autor: Dương Tiến
  • Volkswagen Case Study

    Volkswagen Case Study

    Chapter 1: 1.0 Introduction This paper is based on the ‘The New Beetle’ case study and is requested to write a report on their key issue, problem statement, and marketing strategy. 1.1 Company Profile Volkswagen also known as VW original from Germany is one of the world’s leading automobile manufacturer headquartered in Wolfsburg, Germany. Volkswagen was founded in year 1937 was the top-selling and namesake marque of the Volkswagen group. The company continues growth and

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    Essay Length: 296 Words / 2 Pages
    Submitted: June 8, 2015 Autor: hmjhy
  • Airasia Group Case Study

    Airasia Group Case Study

    Identify and describe the following elements of these companies. 1. Customer value proposition Air Asia has a value proposition as being the leading low cost carrier in the world. Recently, Air Asia has been named the "World's Best Low Cost Airline" and "Asia's Best Low Cost Airline" for the sixth consecutive year by the Skytrax World Airlines Award. AirAsia Group Chief Executive Officer Tan Sri Tony Fernandes said it was a great honour to be

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    Essay Length: 2,183 Words / 9 Pages
    Submitted: June 8, 2015 Autor: Christopher William
  • Pygmalion in Management Case

    Pygmalion in Management Case

    PYGMALION IN MANAGEMENT Pygmalion in Management Gabrielle Kramer Business Org. & Management October 2, 2013 Abstract The pygmalion effect related to management holds the idea that worker performance is directly related to the manager’s expectations. Managers who assumed their employees will not succeed usually received low performance from those subordinates, while managers who set high expectations incorporated with positive reinforcement for their employees, yielded superior performance. Subordinates, more often than not, appear to do what

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    Essay Length: 1,570 Words / 7 Pages
    Submitted: June 12, 2015 Autor: gskramer
  • Intuit Case Study

    Intuit Case Study

    Intuit, a company selling financial and tax solution softwares , spends nearly 20% of its net revenues on the consumer research. Consumer Research forms an integral part of the organisations development and innovation. It is through the consumer research that the company can deliver best products having the best utilities. Intuit conducted Site Visit for its researchers wherein the researchers visited the individual’s home or office to observe and learn how their products are used

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    Essay Length: 405 Words / 2 Pages
    Submitted: June 21, 2015 Autor: Prasad Vadnere
  • Case Study Diamond Chemicals

    Case Study Diamond Chemicals

    ________________ Table of Contents Executive summary Statement of the problem Background Methodology Results Conclusion and recommendations Recommendations Conclusion BIbliography Appendix Executive summary Placeholder Statement of the problem Placeholder Background Placeholder Methodology We decided to investigate the concerns about Greystock’s DCF analysis raised by the different departments and concerns highlighted in the suggested questions for the case, in order to assess the impact of these concerns and overall appeal of the project by identifying the relevant

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    Essay Length: 1,752 Words / 8 Pages
    Submitted: June 21, 2015 Autor: neha13
  • Case Study: The Seven-Up Division of Philip Morris

    Case Study: The Seven-Up Division of Philip Morris

    THE SEVEN-UP DIVISION OF PHILIP MORRIS 1. Asses the most important threats in tobacco industry in 60-70. Why Philip Morris decided to implement strategy of diversification? The end of World War II brought increase of tobacco consumption in United States. It changes in early 50s when many organizations and individuals started investigating the correlation between smoking and cancer. In 1952 Reader’s Digest published first article that was detailing the dangers of smoking cigarettes titled: “Cancer

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    Essay Length: 1,847 Words / 8 Pages
    Submitted: June 24, 2015 Autor: mkatee
  • 7 Eleven Case Study

    7 Eleven Case Study

    1. Background Purpose: This report explains and analyzes the business model of 7-Eleven Inc. Its the worlds leading franchisor and operator of convenience stores. With annual sales at $62 billion, 7-Eleven Inc has revolutionised the market by catering the needs of the customers that were previously unfulfilled. For example in the US, by keeping the store open for a full day, 7-Eleven Inc caters to a workforce of 7 million people in the US who

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    Essay Length: 2,227 Words / 9 Pages
    Submitted: June 27, 2015 Autor: Zaid Al-Hashimi
  • If You Need Love, Get a Puppy: a Case Study

    If You Need Love, Get a Puppy: a Case Study

    If You Need Love, Get a Puppy: A Case Study on Professional Skepticism and Auditor Independence * When Will counted the money, he noted that the “evidence was stacking up in favor of an explanation that was making him very uncomfortable.” Make a detailed list of the evidence in support of Jess’s position and evidence refuting Jess’s claim that “the money had fallen between the cabinets.” Also identify the type of audit evidence (per AICPA

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    Essay Length: 346 Words / 2 Pages
    Submitted: June 28, 2015 Autor: chengy
  • Case Study:various

    Case Study:various

    1. The areas for consideration before Mr. Ramon will make a decision. a. The explanation of Ms. Taggart why she made that decision. The perspective/understanding of Ms. Taggart when it comes to “immediate action to serve the customer” maybe different from the company’s view. b. The probability of customer lose, if incident like that will happen again and they will stick to the rule. c. The urgency of the customer’s request and the effect if

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    Essay Length: 519 Words / 3 Pages
    Submitted: July 9, 2015 Autor: kakang
  • Zara Case Study - It Strategy

    Zara Case Study - It Strategy

    Zara: IT for Fast Fashion Case Study Assignment- 1 By -Pallavi Parashar NUID 001618551 Overview- Current business state Zara is one of the fastest growing retailers and belonging to Spanish Inditex group. In 19, Zara begins its activity with the opening in La Coruna of its first store, although the origins of the Group date back to 1963, the year in which Amancio Ortega, chairman and founder begins his business activity. Since then Zara has

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    Essay Length: 2,351 Words / 10 Pages
    Submitted: July 9, 2015 Autor: pall1432
  • Case Study “hugo Boss” Questions & Answers

    Case Study “hugo Boss” Questions & Answers

    Case Study “Hugo Boss” Questions & Answers 1. Describe the situation of Hugo Boss in 2008 along the five Cs. 1. Customers: What is the company selling, what are the customer needs? * Premium fashion products like casual & business fashion apparel, accessories, and fragrances * Confidence Customer Needs Good products: Quality, design Up to date products w.r.t recent trends in fashion industry or even trend setting products Nice shopping experience (appealing shops, prime locations)

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    Essay Length: 806 Words / 4 Pages
    Submitted: July 11, 2015 Autor: Awanish2
  • Human Relation Case Study

    Human Relation Case Study

    Jennifer F. Lopez C102 Human Relations Instructor: Dr. Michael Aubry 29 June 2015 CASE STUDY # 1 1. What can Monique do to become more engaged in her work? Answer: In order for Monique to be more engaged in her work, first she will have to do a self-assessment. She will need to set her goals and expectations from the firm. I believe by identifying her goals and expectations at work will help her find

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    Essay Length: 517 Words / 3 Pages
    Submitted: July 14, 2015 Autor: jlopez3491
  • Ford and the Global Automobile Industry in 2012 Case Study

    Ford and the Global Automobile Industry in 2012 Case Study

    Ford and the Global Automobile Industry in 2012 Case Study Park University Ford and the Global Automobile Industry in 2012 Case Study The global automobile industry has developed under sturdy conditions. Since its inception, the industry has grappled with numerous challenges, among them competition between car companies, changes in consumer demands and economic crisis. Friedlaender, Winston and Wang (2011) argue that the automobile industry faced indecision over technology and design of cars in the early

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    Essay Length: 905 Words / 4 Pages
    Submitted: July 19, 2015 Autor: missunique
  • A Case Study on Channel Conflict, Lifetime Value Analysis

    A Case Study on Channel Conflict, Lifetime Value Analysis

    A CASE STUDY ON CHANNEL CONFLICT A Case Study on Channel Conflict, Lifetime Value Analysis, and Business Model Transition 1. EXECUTIVE SUMMARY The purpose of this case study was to analyze and evaluate the business developing process of Gateway Inc. in 1990s. Research for this case study identified three questions: distribution channel conflict, lifetime value analysis, and business model transition. Gateway provided instances for this case study. The major findings from analyzing Gateway Inc. indicate

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    Essay Length: 4,211 Words / 17 Pages
    Submitted: July 20, 2015 Autor: barryhan219
  • Coding Theory Case Study

    Coding Theory Case Study

    CODING THEORY CASE STUDY Coding Theory Case Study MTH 221 ________________ Coding Theory Case Study What is Coding theory? Coding theory is sometimes called algebraic coding theory, this theory is design with error correcting codes in order to accurately transmit information across noisy channels. Coding theory uses bit strings in sequences of ones and zeros in order to check the reliability of data that is being transmitted. These bit strings are encoded by translating them

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    Essay Length: 782 Words / 4 Pages
    Submitted: July 20, 2015 Autor: might16
  • Google Case Study Report

    Google Case Study Report

    CONTEMPORARY PRACTICS IN BUSINES PERSONALITY REVIEW ON - LARRY PAGE & SERGEY BRIN – FOUNDERS GOOGLE SUBMITTED BY KARTIK VYAS (E16) ASHISH BORAH (E39) KUNAL JAITLY (E46) ADHIRAJ SINGH BHANDARI (E48) MASTER OF BUSINESS ADMINISTRATION BATCH (2015-2017) SUBMITTED TO Mrs MALA SANE SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES (SIMS) (CONSTITUENT OF SYMBIOSIS INTERNATIONAL UNIVERSITY) 23rd July 2015 INDEX Sr. No. Roll No Name Topics Covered Page No 1 E46 Kunal Jaitly Larry Page 3-7 2 E39

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    Essay Length: 7,194 Words / 29 Pages
    Submitted: July 26, 2015 Autor: Kartik Vyas
  • Total Quality Management Case

    Total Quality Management Case

    Chapter 13 1. Total Quality Management (TQM) is a modern management concept that lays down certain principles, tools and techniques for maintaining high quality. A critical point is that TQM is not a stage or a stage. It is a methodology that should be taught inside of the association to expand the client and worker fulfillment all the while. A few aspects that are inseparable with TQM are: -Continual improvement -Increased customer satisfaction -Increased employee

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    Essay Length: 1,182 Words / 5 Pages
    Submitted: August 1, 2015 Autor: shadonnamcgraw
  • The Sundale Club Case Study

    The Sundale Club Case Study

    Week 6: The Sundale Club There were several underlining issues within the company; however, the major macro issues were the division within the organization because of the extremely poor relationship amongst the employees. Not only was the division visible within the organization but the lack of leadership and direction played a role within the dysfunctional organization. Although many company’s can operate within dysfunctional environments but harassment has a different effect on an organization. Basically, Johnson’s

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    Essay Length: 312 Words / 2 Pages
    Submitted: August 2, 2015 Autor: lilmama89
  • Southwest Airlines in Baltimore Case Study

    Southwest Airlines in Baltimore Case Study

    07/05/15 Southwest Airlines in Baltimore Problem/Opportunity: Baltimore is one of the largest stations for Southwest Airlines. The airline plans to expand its operations in Baltimore over the next few years. The challenge at Baltimore is to accommodate the additional growth when its operational performance is still lagging behind the system-wide average of the airline. Key issues in Baltimore: * Connections. Connections are a challenge to Southwest in Baltimore. Baltimore station has a disproportionate number of

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    Essay Length: 1,448 Words / 6 Pages
    Submitted: August 2, 2015 Autor: Olga Samoylyuk
  • Elting Morison - Gunfire at Sea: A Case Study of Innovation

    Elting Morison - Gunfire at Sea: A Case Study of Innovation

    Elting Morison - Gunfire at Sea: A Case Study of Innovation Theme of Innovation streams and organizational inertia is also discussed in Morison’s case of gunfire at sea. This illustrates dynamic conservatism: how truly breakthrough architectural innovation was strongly resisted in the U.S. Navy. Clayton Christensen and Joseph L. Bower. – Customer Power, Strategic Investment, and the Failure of Leading Firms,. Gunfire at Sea와 비슷하게, Christensen and bower article shows the impact of disruptive technologies

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    Essay Length: 377 Words / 2 Pages
    Submitted: August 10, 2015 Autor: june88
  • Hong Kong Dragon Airline Case Study Report

    Hong Kong Dragon Airline Case Study Report

    Hong Kong Dragon airlines was founded in May 1985, which is a subsidiary wholly owned by Hong Kong Macau International Investment Co by the local industrialist K.P. Chao. After several years of development, the company’s 89% stake was acquired by CITIC Pacific and Cathay Pacific Airways in 1990. In 2006, the engineering manager and finance manager was pointed as a taskforce leaders, who’s mainly task was to evaluate the different option to replace the spare

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    Essay Length: 702 Words / 3 Pages
    Submitted: August 10, 2015 Autor: keyiy
  • Nordstrom Case Study

    Nordstrom Case Study

    COMPANY OVERVIEW Nordstrom, Inc. (Nordstrom or 'the company') is a fashion specialty retailer offering apparel, shoes, cosmetics and accessories for women, men and children. The company primarily operates in the US. It is headquartered in Seattle, Washington and employed about 62,500 people as of February 1, 2014. The company recorded revenues of $12,540 million during the financial year ended January 2014 (FY2014), an increase of 3.3% over FY2013. The operating profit of the company was

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    Essay Length: 4,551 Words / 19 Pages
    Submitted: August 16, 2015 Autor: slzeid
  • Case Study-Copper Kettle Catering

    Case Study-Copper Kettle Catering

    1. Summary Copper Kettle Catering (CKC) was established in 1972 by Wayne and Janet Williams to be a full-service catering company that can provide services ranging from box lunches to a large wedding dinner. Since CKC was established, the company has become one of the largest catering business in the Raleigh, North Carolina area. CKC has 10 full time employees consisting of 2 cooks and 8 food preparers who also works as servers for the

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    Essay Length: 3,039 Words / 13 Pages
    Submitted: August 22, 2015 Autor: Donna Prevatte

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