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Last update: April 16, 2015
  • Mkt 6350 Fall 2015 American Airline Case Report

    Mkt 6350 Fall 2015 American Airline Case Report

    MKT 6350 Fall 2015 Competitive Marketing Strategy Ram C Rao Questions for American Airlines Please keep the total length of the report to less than 12 pages double spaced. 1. (10+10 points) Assess the old pricing policy. What are the forces that led it to arise? What forms of price segmentation are used? Old policy After the wake of deregulation. Free from controls, American Airline were able to set the prices in their own structure

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    Essay Length: 1,896 Words / 8 Pages
    Submitted: January 28, 2016 Autor: seraqian
  • United Airlines Article on Bankruptcy - Article Review

    United Airlines Article on Bankruptcy - Article Review

    Aarti Patel Professor Wendy Imel Case Write up 1 January 24, 2016 The main point of the United Airlines article on bankruptcy was that by not checking the date on the news story, the company stocked from $12 to $3 because of the early warning of another United Airlines bankruptcy. The story was an outdated story when United Airlines first filed for in 2002. The story bounced back from Orlando Sentinel’s website, then after some

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    Essay Length: 695 Words / 3 Pages
    Submitted: January 30, 2016 Autor: Aarti Patel
  • Lease Versus Purchase Paper

    Lease Versus Purchase Paper

    LEASE VERSUS PURCHASE PAPER Lease Versus Purchase Paper Amy Kelly, Christopher Luttrell, Jaida Schupp L’Tanya Watts, and Scott Garcia FIN/370 Stephen Beadnell August 3rd, 2015 Lease Versus Purchase Paper Introduction Factors When a company is deciding whether to lease or purchase an asset, there are several factors to consider. The initial factor should be the life of the asset. In the example provided, the life of the asset was only three years, yet the term

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    Essay Length: 466 Words / 2 Pages
    Submitted: January 31, 2016 Autor: jaidaloraine
  • Southwest Airlines Management

    Southwest Airlines Management

    Reflection Paper 2 “Common sense is not so common.” This familiar phrase is applicable to several facets of life and applies very well in the world of management/business practices. Generally, what we learn in books, classes, and through experience seems like common sense on how to manage a team and business properly. However, the plethora of things that need to “come together” and work properly makes management practices much easier to preach about than to

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    Essay Length: 992 Words / 4 Pages
    Submitted: February 8, 2016 Autor: babz_786
  • Deed of Lease

    Deed of Lease

    LEASE DEED Draft This DEED OF LEASE made on 10th day of May two thousand & thirteen between Dr. G.K. Kapoor S/o Sh Mohan Lal and Mr. Sudeep Kapoor S/o Dr. G. K. Kapoor both R/o A1/1002, Uniworld City, Sector 30, Gurgaon, Haryana and owner of the premises # Flat No. 901, Block A1, Uniworld City, Gurgaon Haryana hereinafter called "THE LESSOR" (with respect to the latter premises) which expression shall wherever the context permits

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    Essay Length: 2,354 Words / 10 Pages
    Submitted: March 6, 2016 Autor: Himanshu Khandelwal
  • Price Discrimination in Airline Industry

    Price Discrimination in Airline Industry

    12002508 ________________ It is commonly known that the airline industry uses a different mechanisms to price discriminate (PD) consumers with varying elasticities of demand in terms of travel.[1] In this case study, I will investigate PD based on the day of the week a ticket is purchased. In theory, this method of price discrimination is very feasible as airfares can be easily changed on a day to day basis. For example, consumers who travel on

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: March 7, 2016 Autor: Jk_123456
  • Emmirates Airlines

    Emmirates Airlines

    C:\Users\majidshaikh14\Desktop\ud logo.jpg Assignment 2 Course: Strategic Marketing Management Course Code: MBA605 Instructor: Dr Rahim Husain Student name: Majid Wahid Shaikh Student Id: S0000000094 EMIRATES AIRLINES MARKETING PLAN Introduction: Marketing is the process where the company speaks to customers regarding a particular product or service and persuade them to buy it for their benefits. Many text books and business scholars have given different definitions for marketing. Marketing is an essential connection between the assembling organizations and

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    Essay Length: 2,261 Words / 10 Pages
    Submitted: March 11, 2016 Autor: Majid Shaikh
  • Malaysia Airlines Berhad - Management Accounting

    Malaysia Airlines Berhad - Management Accounting

    Introduction Malaysia Airlines Berhad, formerly known as Malaysia Airlines System Berhad, MAS (its abbreviation which means gold in Malaysian language), is the national carrier of Malaysia and among the largest in Asia. It is a public company which incorporated on 1947 as Malayan Airways Limited and later changed its name to Malaysia Airlines System Berhad in 1st October 1972. On 1st September 2015, it changed its name to Malaysia Airline Berhad. Malaysia Airlines started their

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    Essay Length: 3,888 Words / 16 Pages
    Submitted: March 24, 2016 Autor: Cassie Tee
  • Managers Without Enough Qualifications and Their Effect on Decision Making Process in Airline Mro Service Organizations

    Managers Without Enough Qualifications and Their Effect on Decision Making Process in Airline Mro Service Organizations

    MANAGERS WITHOUT ENOUGH QUALIFICATIONS Managers without enough qualifications and their effect on decision making process in airline MRO service organizations Viviana A. Martin Embry-Riddle Aeronautical University ________________ Abstract The trend of selecting or promoting managers that do not have direct experience in the areas they manage in technical positions appears to be taking place in many companies today including airline MRO services organizations. In order to be successful in a competitive marketplace, management must make

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    Essay Length: 2,420 Words / 10 Pages
    Submitted: April 8, 2016 Autor: vangelicam
  • Evaluate the View That Mergers, Such as the one Proposed Between British Airways and Iberia Airlines, Are Usually ‘good for Consumers as Well as for the Companies Involved’

    Evaluate the View That Mergers, Such as the one Proposed Between British Airways and Iberia Airlines, Are Usually ‘good for Consumers as Well as for the Companies Involved’

    Evaluate the view that mergers, such as the one proposed between British Airways and Iberia Airlines, are usually ‘good for consumers as well as for the companies involved’ [25] A merger is a type of external growth, when two or more companies join into one. Fundamentally, mergers are beneficial for the companies involved (this is the case otherwise they would not decide to merge in the first place), although there are disadvantages for the companies

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    Essay Length: 1,143 Words / 5 Pages
    Submitted: April 15, 2016 Autor: tombrady2018
  • Global Airline Industry

    Global Airline Industry

    Recently in the airline industry there has a huge effect by Low Cost Carriers to Network Carriers either in the strategies or competition. This essay is talking about the difference between the customer products offered by Network Carriers and Low Cost Carriers and how these models are being driven by market trends and global competition. It will focus on the business models nowadays in the airline industry and differences between Network Carriers and Low Cost

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    Essay Length: 2,066 Words / 9 Pages
    Submitted: April 25, 2016 Autor: Randy Ma
  • A Review of "efficiency and Returns to Scale in World Airlines 1998-2005"

    A Review of "efficiency and Returns to Scale in World Airlines 1998-2005"

    Introduction The main purpose of the article, “Efficiency and Returns to Scale in World Airlines 1998-2005”[1], was to measure airline efficiency and economies of scale. The paper takes a heterogeneous set of data from 18 airlines over the period 1998-2005 and examines the relative efficiency and returns to scale. Through the use of data envelopment analysis[2] and stepwise linear regression analysis[3], the relative efficiency and returns to scale were measured. Results published in this article

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    Essay Length: 1,373 Words / 6 Pages
    Submitted: May 3, 2016 Autor: Okem Nwogu
  • Success of Southwest Airlines Through Planning, Organizing, and Leading

    Success of Southwest Airlines Through Planning, Organizing, and Leading

    Emily Williams May 2, 2016 Dr. Richardson Management The Success of Southwest Airlines through Planning, Organizing, and Leading Southwest airlines is a company that has a clearly defined mission statement which is key in the implementation of effective planning. The mission of Southwest Airlines is “dedication to the highest quality of customer service delivered with a sense of warmth friendliness, individual pride, and company spirit.” Their purpose is to connect people to what’s important in

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    Essay Length: 389 Words / 2 Pages
    Submitted: May 6, 2016 Autor: Emily Williams
  • Success of Southwest Airlines Through Planning, Organizing, and Leading

    Success of Southwest Airlines Through Planning, Organizing, and Leading

    Emily Williams May 2, 2016 Dr. Richardson Management The Success of Southwest Airlines through Planning, Organizing, and Leading Southwest airlines is a company that has a clearly defined mission statement which is key in the implementation of effective planning. The mission of Southwest Airlines is “dedication to the highest quality of customer service delivered with a sense of warmth friendliness, individual pride, and company spirit.” Their purpose is to connect people to what’s important in

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    Essay Length: 389 Words / 2 Pages
    Submitted: May 6, 2016 Autor: Emily Williams
  • Strategic Analysis of Singapore Airlines

    Strategic Analysis of Singapore Airlines

    Evaluating the advertising strategies of Audi Singapore Table of contents 1.0 Introduction 3 2.0 Analyzing and evaluating the advertising strategy of Audi Singapore 3 2.1 Overall advertising strategy 3 2.2 Traditional advertising approaches in Audi 4 2.2.1 Broadcast advertising 4 2.2.2 Newspaper and Magazine 5 2.3 Modern advertising approaches 6 2.3.1 Social media marketing through YouTube and Facebook 6 2.3.2 Mobile apps 7 2.4 Evaluating current advertising strategy of Audi Singapore 7 3.0 Recommendations 9

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    Essay Length: 2,630 Words / 11 Pages
    Submitted: May 19, 2016 Autor: abigailwang
  • Airliners

    Airliners

    I believe one of the biggest challenges that the airline had to deal with was competing against the other airline companies. While Norwegian Air had promising rates, there aircraft wasn’t really up to par, and the town had to many weather issues that delayed a lot of flights. The airline has suffered a series of high-profile technical problems with its Boeing Co. 787 Dreamliners used to launch flights to Asia and the U.S., and now

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    Essay Length: 317 Words / 2 Pages
    Submitted: May 20, 2016 Autor: Bangz
  • Financial Analysis of Southwest Airlines (suv)

    Financial Analysis of Southwest Airlines (suv)

    Financial Analysis of Southwest Airlines (SUV) ACC 511 - FINANCIAL STATEMENT ANALYSIS Dr. Jeff Grover March, 2015 This essay is about the financial analysis for Southwest Airlines. This paper includes comments on free cash flow, cash flow adequacy, liquidity ratio and the quality of income in 2005, 2006, 2007 and 2008. *Figure 1: Southwest Airlines (LUV) – Ratios Strongest Cash Position for Southwest Airlines 2007 should be the year in which Southwest Airlines has the

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    Essay Length: 686 Words / 3 Pages
    Submitted: May 22, 2016 Autor: Cafer Can Sengonul
  • Singapore International Airline Management Strategy

    Singapore International Airline Management Strategy

    Content 1.0 Introduction……………………………………………………………………02 2.0 Background……………………………………………………………………03 3.0 SINGAPORE AIRLINES Mission, Vision and Values……………………………………………04 3.1 Mission…………………………………………………………………………04 3.2 Vision…………………………………………………………………………...04 3.3 Values…………………………………………………………………………..04 Table 1: Values………………………………………………………………………..04 4.0 Core Competencies………………………………………………………….05 5.0 SWOT Analysis……………………………………………………………….06 Table 2: SINGAPORE AIRLINES SWOT Analysis ………………………………………………………06 5.1 Weakness……………………………………………………………………...06 5.2 Threats…………………………………………………………………………06 6.0 PESTLE Analysis…………………………………………………………….07 Table 3: SINGAPORE AIRLINES PESTLE Analysis …………………………………….......................07 7.0 Recommendation…………………………………………………………….08 8.0 Conclusion…………………………………………………………………….09 9.0 References…………………………………………………………………….10 1. Introduction Aviation industry is one of the largest, growing and most competitive industries in the world. Its main duty is

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    Essay Length: 2,066 Words / 9 Pages
    Submitted: June 2, 2016 Autor: jkumar79
  • Singapore Case - the oneworld Airline Alliance

    Singapore Case - the oneworld Airline Alliance

    Baruch College The oneworld Airline Alliance Chapter 15 case study Piatnytsia Olena Marketing 3400 Professor Lynn Pyun March 8, 2016 Statement of the problem(s) The oneworld Airline Alliance have many problems that they are facing. One of the major problems is rising costs. Oil costs more and there is a greater need for security since the events surrounding 9/11. Security is costly, which many passengers may not be aware of. This includes providing government agencies

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    Essay Length: 1,111 Words / 5 Pages
    Submitted: June 3, 2016 Autor: olenaescape
  • Westjet Airlines

    Westjet Airlines

    WestJet Airlines WestJet Airlines is a Canadian low-cost carrier that was founded in 1996 by an entrepreneur Clive Beddoe. With an idea to start up a low-fare airline company, Beddoe quickly found a team of like-minded partners and WestJet Airlines was born. The role model for WestJet was Southwest Airlines and Morris Air, both operating in the United States. The main goal of the newfound company was to offer “affordable air travel coupled with good

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    Essay Length: 1,704 Words / 7 Pages
    Submitted: June 20, 2016 Autor: scausevich
  • Singapore Airline Case Study

    Singapore Airline Case Study

    SETP #4 → SYNTHESIZING Question Option / Hypothesis Decision Criteria Pros Cons Expand into Hong kong and Singapour? Yes Expand in the other country. Implement on expansion into Asia? Yes Expand in the other Apply a new CEO´S strategic direccions? Yes INTERNAL FACTOR EVALUATION (IFE) MATRIX Key Internal Factors Weight Rating Score Strength: 1. Reputation 0.1 4 0.4 1. Service 0.2 4 0.8 1. Training the personal 0.1 3 0.6 1. Financial position 0.1 3

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    Essay Length: 641 Words / 3 Pages
    Submitted: June 27, 2016 Autor: Elizabeth Pilozo
  • 5 Porters Analysis of Southwest Airlines

    5 Porters Analysis of Southwest Airlines

    5.0 Conclusions In order for us to analyze and summarize the industrial environment of Southwest Airlines, we use Porter’s Five Forces Analysis that developed by Michael E. Porter. First, the potential threat of new competitor in Southwest Airlines is moderate; it requires a large initial capital investment in the Airline Industry. New Low Cost Carrier Airlines companies could enter this industry and attract Southwest Airlines customers. But there is the limited availability of landing slots

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    Essay Length: 2,013 Words / 9 Pages
    Submitted: July 12, 2016 Autor: Harshana Jothi
  • Southwest Airline Case Study

    Southwest Airline Case Study

    Southwest Airline Case Study Profitably and factors underlying success: Before the inception of Southwest Airlines (SA) in 1967, a majority of the airline industry was comprised of full service companies geared to getting passenger from any “point A to any point B” in a large number of destinations. To reach these destination and service connecting flights, these companies incurred higher cost from employing a hub-and-spoke system at major airports, as well as additional cost from

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    Essay Length: 1,441 Words / 6 Pages
    Submitted: July 22, 2016 Autor: sle348
  • The Malaysia Airlines Case Study

    The Malaysia Airlines Case Study

    images Westminster International College PERFORMANCE MANAGEMENT ISSUES IN MALAYSIA AIRLINES BERHAD (MAB) By 1. MOHAMMED RAEEZ PUNNOORKODE RASHEED ID NO: 0082ASHASH0615 2. ARSALAN NAWAZ 3. BASSEM MOHSEN IBRAHIM MOHAMED ID NO: 0081MWYMWY0616 4. MUHAMMED NIZAR N ID NO: 0232VMNVMN0216 5. MUHAMMED ASHARUDHEEN ID NO: 0123ASHASH0616 6. MOHAMMED BASIL A.H ID NO: 0004VMNVMN0616 Submitted to: Dr. LOGAMA DORAISAMY MANAGING HUMAN CAPITAL ________________ MALAYSIA AIRLINES BERHAD (MAB) ________________ Table of content 1. Executive summary…………………………………………………..4 2. Problem statement………………………………………………...….5

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    Essay Length: 4,336 Words / 18 Pages
    Submitted: August 17, 2016 Autor: Aju Shamil
  • Soutwest Airline

    Soutwest Airline

    SOUTHWEST AIRLINES 1. EXECUTIVE SUMMARY [1]Southwest Airlines is America's largest low-fare carrier, serving more Customers domestically than any other airline with a unique combination of low fares with no annoying fees, friendly Customer Service delivered by outstanding People, safe and reliable operations, and an extraordinary corporate Culture that extends into the communities they serve. With the CEO’s announcement of retirement, the management is with the problem on profitability while ensuring the continuation of its unique

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    Essay Length: 1,097 Words / 5 Pages
    Submitted: August 19, 2016 Autor: RC Beguas

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