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Last update: April 16, 2015
  • Southwest Airlines in Baltimore Case Study

    Southwest Airlines in Baltimore Case Study

    07/05/15 Southwest Airlines in Baltimore Problem/Opportunity: Baltimore is one of the largest stations for Southwest Airlines. The airline plans to expand its operations in Baltimore over the next few years. The challenge at Baltimore is to accommodate the additional growth when its operational performance is still lagging behind the system-wide average of the airline. Key issues in Baltimore: * Connections. Connections are a challenge to Southwest in Baltimore. Baltimore station has a disproportionate number of

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    Essay Length: 1,448 Words / 6 Pages
    Submitted: August 2, 2015 Autor: Olga Samoylyuk
  • American Airlines, Inc.: Revenue Management

    American Airlines, Inc.: Revenue Management

    Executive Summary: American Airlines, Inc. (AA) is a major airline of the United States. American Airlines Inc. details a strong revenue management strategy on a few important platforms, but fails to address improvements in key areas. With the current cash constraints and the risk of change disturbing their core business and values, it is my recommendation that they re-examine their Capacity Management strategy to better address challenges they have been experience will filling up flights

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    Essay Length: 1,481 Words / 6 Pages
    Submitted: August 3, 2015 Autor: waffle
  • The Branding and Positioning Strategies of United and Southwest Airlines

    The Branding and Positioning Strategies of United and Southwest Airlines

    Branding and Positioning Strategies of United and Southwest Airlines The Branding and Positioning Strategies of United and Southwest Airlines Strategic Marketing - MKT 501 Dr. Qin Sun The Branding and Positioning Strategies of United and Southwest Airlines In today’s highly “competitive marketing environment”, segmentation, targeting, and “positioning” concepts are very important to the successful marketing of companies and their products (Gursoy, Chen, & Kim, 2003). In order to market a product or service, a marketing

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    Essay Length: 2,000 Words / 8 Pages
    Submitted: August 3, 2015 Autor: tpenick1969
  • Hong Kong Dragon Airline Case Study Report

    Hong Kong Dragon Airline Case Study Report

    Hong Kong Dragon airlines was founded in May 1985, which is a subsidiary wholly owned by Hong Kong Macau International Investment Co by the local industrialist K.P. Chao. After several years of development, the company’s 89% stake was acquired by CITIC Pacific and Cathay Pacific Airways in 1990. In 2006, the engineering manager and finance manager was pointed as a taskforce leaders, who’s mainly task was to evaluate the different option to replace the spare

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    Essay Length: 702 Words / 3 Pages
    Submitted: August 10, 2015 Autor: keyiy
  • Delta Airlines

    Delta Airlines

    Delta airlines, prop, plant & Equip Delta Airlines Property, Plant and Equipment: Assignment 1 Amanda Almanza ACC 304 – Intermediate Accounting II Professor Christine Errico Strayer University August 22, 2015 ________________ Delta Airlines Property, Plant and Equipment: Assignment 1 Delta was originally known as Huff Daland Dusters and began in 1924 as a crop dusting service out of Macon, Georgia. In 1925 the headquarters for Huff Daland Dusters moved to Monroe, Louisiana and became the

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    Essay Length: 2,251 Words / 10 Pages
    Submitted: September 7, 2015 Autor: almanza96
  • Continental Telecommunications

    Continental Telecommunications

    As stated in the case, WWT and the joint venture (JV)- Sub continental Telecommunications Solutions faced a lot of problems not in the main task of developing quality software, but in managing the operations of the JV. The main problem was the lack of management in the JV and people not having clearly defined roles. Natoli, Gupta and Kuma were the main people handling all the operations and they (especially Natoli) were trying to handle

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    Essay Length: 1,445 Words / 6 Pages
    Submitted: September 16, 2015 Autor: bhavya
  • Southwest Airlines Paper

    Southwest Airlines Paper

    http://www.southwest-heart.com/img/heart/heart_1.jpg ________________ Business model Based out of Dallas, Southwest is known for their low fare flights, fast turnaround times, nonstop point-to-point routes, and unique management style. Their flights are often shorter and more direct than other airlines, averaging 65 minutes and fly between major cities. The airline flies 737’s exclusively and doesn’t offer traditional services other airlines do such as priority seating, inflight movies/television, or inflight meals. These factors allow for cost saving measures that

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    Essay Length: 1,048 Words / 5 Pages
    Submitted: October 2, 2015 Autor: lala66
  • Data Warehousing: Airlines Company

    Data Warehousing: Airlines Company

    Data Warehousing Text Exercise #4 – pg. 21 For an airlines company, how can strategic information increase the number of frequent flyers? Discuss giving specific details. Nowadays the competition has increased between the different industries. To survive in such competition each company needs optimized services, physical chattels, good and dutiful employees, to achieve these things use of strategic information are important. The number of flyers in the airlines can be used by using the strategic

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    Essay Length: 1,449 Words / 6 Pages
    Submitted: October 16, 2015 Autor: Abdullah Almoqbil
  • Competitive Analysis: Airline Reservation Systems of Airasia and Cathay Pacific Airline

    Competitive Analysis: Airline Reservation Systems of Airasia and Cathay Pacific Airline

    Competitive Analysis For the competitive analysis we have selected two airline reservation system Airasia and Cathay Pacific Airline. We are going to evaluate the website based on five main designing principles. Since we are creating our own website, we will be uses this analysis to build user friendly and effective airline reservation system. Cathay Pacific Airline Rate Reason Feedback Good The website seems to response and it gives a quick response. The website show the

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    Essay Length: 595 Words / 3 Pages
    Submitted: October 18, 2015 Autor: Alexandra Pearce
  • Memo: Xx Lease Analysis

    Memo: Xx Lease Analysis

    To: Subject: XX Lease Analysis Date: October 14, 2008 Page Date: October 14, 2008 To: ABC Co. 2008 Audit File From: Elly Zhong Subject: XX Lease Analysis Background ABC CO. acquired 37.67% of XX on July 18, 2008. The same day, ABC CO. increased its ownership from 37.67% to 48.18% by subscribing new shares XX issued that day. On July 30, 2008, XX issued additional new shares that ABC CO. subscribed to in entirety. Considering

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    Essay Length: 3,592 Words / 15 Pages
    Submitted: October 24, 2015 Autor: 文琦 武
  • Questionnaire on Low Cost Airlines

    Questionnaire on Low Cost Airlines

    Questionnaire Piloting & Administration There are considerable ways of approaches to conduct research and gather data, however one way that makes it truly simple is by doing a survey. A survey is defined as a brief interview or discussion with individuals about a specific topic. In survey research, the researcher chooses a sample of respondents from a population and directs a standardised survey to them. The questionnaire can be a written document that is completed

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    Essay Length: 1,604 Words / 7 Pages
    Submitted: October 25, 2015 Autor: rachana
  • Southwest Airlines Case

    Southwest Airlines Case

    Southwest Airlines has been making changes over the past few years that helped them become the largest low-cost carrier in the United States. Most other airlines have been struggling to make it through this economy, but Southwest has found a way to thrive. The airline has dropped their prices and eliminated fees for extras that have allowed them to fill up most flights. One cost they continue to struggle with its offsetting the increasing fuel

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    Essay Length: 2,033 Words / 9 Pages
    Submitted: October 27, 2015 Autor: Xiaojun Li
  • American Airline and Us Airway Merger

    American Airline and Us Airway Merger

    Analytic Paper Brian Shim Airline mergers and negotiations In recent years, the U.S. airline industry has come to consolidations where large airlines had gradually merged and the last two also have decided to merger; The American Airlines and US Airways. This merger appears to have been driven by trade unions and the senior management of US Airways. American Airlines’ main union was in favor of the merger because it promised less job losses than the

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    Essay Length: 1,832 Words / 8 Pages
    Submitted: October 28, 2015 Autor: bandshim
  • American Airlines Inc: Revenue Management

    American Airlines Inc: Revenue Management

    American Airlines, Inc.: Revenue Management Case study Answer Sheet October 18th, 2015 1. What decisions does an airline like American have to make? Who in the organization probably makes the decision? How often? Cost containments, Rout Structure and Pricing. For examples, they used to decide weather buy new aircrafts with lower energy cost. Civil Aeronautics Board (CAB) may be the organization who makes the decision prior to 1978, then the CAB give is decided to

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    Essay Length: 482 Words / 2 Pages
    Submitted: November 2, 2015 Autor: Yuxuan Zhang
  • Bus 340 - Southwest Airlines Case Study

    Bus 340 - Southwest Airlines Case Study

    Cameron Chapman BUS 340 April 14, 2014 Professor Frame Southwest Airlines Case Study 1) Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. When businesses want to communicate with their audience and target market, they will often use a promotion mix, providing four elements used to endorse their product or company. In the Southwest Airlines article, Southwest successfully used advertising, personal selling, public relations and sales promotion to gain market

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    Essay Length: 1,932 Words / 8 Pages
    Submitted: November 3, 2015 Autor: Cameron Chapman
  • Emirates Airline Paper

    Emirates Airline Paper

    1.0 Introduction of Emirates Airline Responsible business is the company not only just focus on maximizing company profit, that is a business build the good relationship between society and environment. Responsible business will also called as corporate social responsibility. Company will build the Organization’s brand by improve reputational and manufacturer benefits, or recruitment and motivational advantage, this advancement contemporary society such as consumers, staff and government bodies (Wilenius & Malmelin, 2009). Responsible business rather than

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    Essay Length: 3,397 Words / 14 Pages
    Submitted: November 17, 2015 Autor: Gennie YiJun
  • Air Indigo Airlines - India (2015) - Marketing Project

    Air Indigo Airlines - India (2015) - Marketing Project

    ________________ Sourced from http://images.google.com IndiGo is an Indian airline based in Gurgaon, India that was set up in 2006 by US based Non-Resident Indians, Rahul Bhatia and Rakesh Gangwal of InterGlobe Enterprises. It currently has the highest market share of about 35.8% in India and has a very rapidly rising growth trajectory. It operates more than 633 daily flights connecting to over 37 destinations including 5 international destinations such as Kathmandu, Dubai, Muscat, Bangkok and

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    Essay Length: 4,368 Words / 18 Pages
    Submitted: November 18, 2015 Autor: thenewguy
  • Description of Singapore Airline

    Description of Singapore Airline

    Description of Singapore Airline Founded in May 1947, Singapore airline started from a regional to the one of the top and well-known airline in the world. Singapore airlines initially only provides 3 neighbouring travel destinations such as Kuala Lumpur, Ipoh & Penang. Till today, it has spanning a network spread of 6 continents, Singapore airline have become the world largest and most successful airline. Travelling with SIA not only provide you a sense of security

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    Essay Length: 2,069 Words / 9 Pages
    Submitted: December 4, 2015 Autor: Lee joyce
  • Explain the Biggest Challenges Norwegian Air Experienced in Trying to Expand Its Airline Across the Globe

    Explain the Biggest Challenges Norwegian Air Experienced in Trying to Expand Its Airline Across the Globe

    1. Explain the biggest challenges Norwegian Air experienced in trying to expand its airline across the globe. Norwegian Air challenges have been personnel, environment, and safety. The environment challenge would have to one of the biggest challenges of global expansion due to the increasing cost of fuel. The high cost of fuel is perhaps the most obvious issue facing airlines today, with many imposing fuel surcharges on customers. (irmagazie.com) When oil prices soars Norwegian Air

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    Essay Length: 1,103 Words / 5 Pages
    Submitted: December 7, 2015 Autor: caprice hardamon
  • Westjet Airlines Ratio Analysis

    Westjet Airlines Ratio Analysis

    How would you assess WestJet’s performance to date? We measure the performance by the Du Pont Analysis, by looking at operating efficiency, Asset Management Efficiency and use of leverage. Profit margin – By comparing the income earned with sales generated, we look at the margin of profit on a dollar of sales. WestJet, in terms of profitability was more profitable than most peers in the United States. Out of International competitors, Singapore Airlines was the

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    Essay Length: 1,012 Words / 5 Pages
    Submitted: December 8, 2015 Autor: Sargun Grover
  • Kingfisher Airlines - Managing Conflicting Stakeholder Interests

    Session 1: Kingfisher Airlines- Managing Conflicting Stakeholder Interests By- Group 1 Archita(191)| Avishek(196) |Gagandeep(200), Rahul(201)| Miranda(207) | Prachi(214) Q2: Which of the stakeholders were engaged more than others, whose interests seemed to be guarded and whose ignored? * Kingfisher’s failure can be attributed to the company’s inability to meet threshold level of satisfaction of all stakeholders. Some stakeholders were very well served, on the other hand, others were completely ignored. – Customers : Kingfisher was

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    Essay Length: 942 Words / 4 Pages
    Submitted: December 9, 2015 Autor: prachip19
  • Executive Summary - Delta Airlines

    Executive Summary - Delta Airlines

    Delta Air Lines Inc. began in 1924 as The Huff Daland Dusters, a crop dusting and airmail operation. Delta first provided passenger air travel in 1934, and official became Delta Air Lines Inc. in 1945. Today the company operates scheduled air transportation for passengers and cargo throughout the United States and around the world. The company’s global route network gives Delta a presence in every major domestic and international market. Delta and its subsidiaries are

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    Essay Length: 309 Words / 2 Pages
    Submitted: December 11, 2015 Autor: Bryant Jacobs
  • Continental Drift Is Happening

    Continental Drift Is Happening

    Continental drift is happening. Discuss the evidence Continental drift is defined as the gradual movement of continents across the Earths surface through geological time. As early as 1620, Francis Bacon noted the jigsaw-like fit between the east coast of South America and the west coast of Africa. However, it was in 1912 when a German meteorologist, Alfred Wegener, published his theory that all the continents were once joined together in one large supercontinent, which was

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    Essay Length: 772 Words / 4 Pages
    Submitted: December 13, 2015 Autor: admcwilliam1
  • Southwest Airlines Case’s Brief

    Southwest Airlines Case’s Brief

    Irtaza Ishtiaq 6274/FMS/MBA/F13 (International Islamic University, Islamabad) SOUTHWEST AIRLINES CASE’S BRIEF Southwest airlines ranked as a national airline in America. It has a large fleet of 400 Boeing 737 airplanes and is operational in almost 59 cities of United States of America. It is a financially stable airline with cost leadership in the airline industry. However, after 9/11 incident their profits are going down and new security rules implemented by aviation authorities, which are becoming

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    Essay Length: 409 Words / 2 Pages
    Submitted: January 1, 2016 Autor: Irtaza Ishtiaq 6274-FMS/MBA/F13
  • American Airlines Ticketing Case Study

    American Airlines Ticketing Case Study

    American Airlines Ticketing In April 1992, American Airlines scrapped its convoluted system of airline fares that had evolved over the last decade and announced a new rate structure. The new system simplified the fare structure of its US domestic routes from having 16 different kinds of fares to only 4 tiers, including a first-class fare, a regular coach fare and two discount fares requiring purchasing 21 days and 7 days in advance respectively. It simultaneously

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    Essay Length: 1,074 Words / 5 Pages
    Submitted: January 5, 2016 Autor: sugaryun

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