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Last update: February 12, 2015
  • Customer Value Project: Amazon

    Customer Value Project: Amazon

    CV TEAM PROJECT: AMAZON Nova Southeastern University Wayne Huizenga Graduate School of Business & Entrepreneurship Assignment for Course: MKT 5200: Customer Value Submitted to: Dr. Bill Johnson Submitted by: Chenae Carter Susanna Ruiz-Achong Amanda Velazquez Alexander Villada Date of Submission: June 26, 2016 Title of Assignment: Customer Value Team Project: Amazon CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully

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    Essay Length: 4,493 Words / 18 Pages
    Submitted: September 18, 2016 Autor: Susie Ruiz-Achong
  • Amazon Marketing Strategy Audit

    Amazon Marketing Strategy Audit

    Executive Summary The report is a marketing strategy plan of Amazon, one of the top online retailing brands acknowledged by many people around the world. Amazon.com obsessed with the inspiring vision statement to be “Earth’s most customer-centric company while the mission of Amazon which consistent with the vision statement, “To leverage technology and the expertise of our invaluable employees to provide our customer with the best shopping experience on the Internet” (Vladimir, 2010). Successfully positioning

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    Essay Length: 3,842 Words / 16 Pages
    Submitted: September 30, 2016 Autor: Megan Pham
  • Ikea Case Study Harvard

    Ikea Case Study Harvard

    Alexia Molina October 20, 2016 Professor Eshghi Case 3: IKEA Invades America Graciela Uribe Ramos 1. The factors that account for IKEA’s success regard the specific designs of the company’s product, their specific cost efficiency plan and their product strategy. IKEA’s products are characterized as simple, however still unique with both functionality and style. The company also managed to convince their customers that while their products where cheap, they were not cheaply made. The second

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    Essay Length: 807 Words / 4 Pages
    Submitted: October 25, 2016 Autor: alexiacmolina
  • What Is Amazon’s Business and What Factors Are Critical to Its Success?

    What Is Amazon’s Business and What Factors Are Critical to Its Success?

    Session 1: Amazon.com Case Study Questions Assignment Questions: 1. What is Amazon’s business and what factors are critical to its success? [list or table] Amazon’s Businesses Critical Success Factors Online Retailer Easy to find product catalog Competitive price Free-shipping (Prime)/Shipping globally Operating fulfillment center with huge inventories Personalize the Web experience for its customers Excellent customer services & return policies Innovation Back-end Fulfillment Services Back-end fulfillment services for other global retailers Low inventory cost Using

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    Essay Length: 1,225 Words / 5 Pages
    Submitted: November 6, 2016 Autor: ppap
  • Amazon Kindle Fire

    Amazon Kindle Fire

    Jiawei Li Amazon Kindle Fire Case Analysis IMC 452 Executive Summary After the launch of the Kindle Fire, Amazon has captured half of the non-Apple tablet market share, but the Kindle Fire is being sold at cost and it is unsure whether content and commerce revenues would be able to make up for the hardware price subsidy. With other competing products such as Google Android Tablets, Apple’s iPad and Barnes & Nobel’s Nook entering the

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    Essay Length: 1,140 Words / 5 Pages
    Submitted: November 8, 2016 Autor: Jiawei Li
  • Amazon Kindle Fire Case Analysis

    Amazon Kindle Fire Case Analysis

    Amazon Kindle Fire Case Analysis I. Executive Summary Being aggressive in launching innovative consumer-related products and services (like Amazon Kindle, Amazon Prime), Amazon launched its “Kindle Fire” brand in the November 2011. Priced $199, with 7-inch, color LCD touchscreen, a powerful dual-core processor, a fixed 8 GB of internal storage, Kindle Fire shows Amazon’s ambitious to win the heating battle field of personal tablets. The major competitors are the market “mover”-Apple iPad, Barnes & Noble

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    Essay Length: 1,309 Words / 6 Pages
    Submitted: November 8, 2016 Autor: shyhandsome
  • Walmart Harvard Case Analysis

    Walmart Harvard Case Analysis

    Section 2 Team 6 (Harrison Bell, Pratik Gupta, Pilantha Panichkul, Hans Rho, Ashlee Sheppard) Case 3: Wal-Mart Stores Discount Operations Based on the information in the case, prepare an analysis of Wal-Mart’s costs relative to a more typical discount retailer. Specifically, construct a table comparing Wal-Mart’s cost structure with the industry average (as shown by the data in Exhibit 3), and list your assumptions. Why does Wal-Mart have superior profitability? Pint: Based on financial analysis,

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    Essay Length: 386 Words / 2 Pages
    Submitted: November 21, 2016 Autor: Pratik Gupta
  • Amazon Case Studies

    Amazon Case Studies

    PGPEX: Managerial Problem Solving Monte Carlo Simulation Prof. Preetam Basu (email: preetamb@iimcal.ac.in) Problem 1: Shankar is a newsboy. One of the daily newspapers that Shankar sells from his newsstand is the Financial Journal. A distributor brings the day’s copy of the Financial Journal to the newsstand every morning. Any copies unsold at the end of the day are returned to the distributor next morning. However, to encourage ordering a large number of copies, the distributor

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    Essay Length: 1,598 Words / 7 Pages
    Submitted: November 25, 2016 Autor: Saranya Roy
  • A Rose for Emily and Barn Burning - Comparison

    A Rose for Emily and Barn Burning - Comparison

    Wenjun Zhu English 1B 10:00~11:00 10/04/2016 Emily and Abner In “A Rose for Emily” and “barn Burning”, William Faulkner creates two sympathetic characters. Emily Grierson, who is a single lady from Jefferson, Mississippi, is an important person in the town, spending her whole life in her big house. Abner Snopes is the perfect opposite of Emily, being a violent man that most people try to avoid. They are two opposite characters, but these two characters

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    Essay Length: 1,219 Words / 5 Pages
    Submitted: December 1, 2016 Autor: Willian Zhu
  • Amongst the Amazons

    Amongst the Amazons

    Amongst the Amazons Entry/Day 1: I had just received some information from a satellite that was scanning the Amazon rainforest for any unusual activity as per usual nothing just an ordinary day I look back down at all my papers and continue writing, then BANG! Dozens and dozens of humans appeared in the amazon. I was in shock because just a couple of seconds ago the satellites heat sensors hadn’t picked up anything except for

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    Essay Length: 1,004 Words / 5 Pages
    Submitted: December 6, 2016 Autor: BAxter.Thomas
  • Amazon and Fedex

    Amazon and Fedex

    MGT365 - TQMDavid Chan 14 September 2010 20090954 Amazon and FedEx are companies that have built their reputation on customer satisfaction and stringent standards. All of their processes are built in a way to achieve utmost satisfaction from their customers. This paper will attempt to identify the strengths and weaknesses (if there are any) in the processes of Amazon and FedEx. Both companies will be introduced by a brief company profile prior to the process

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    Essay Length: 2,763 Words / 12 Pages
    Submitted: December 11, 2016 Autor: David Chan
  • Did Amazon Succeed in China?

    Did Amazon Succeed in China?

    Amazon succeeded in China up to some extent because they entered china when GDP its was growing at a rate of 10% each year. Amazon’s entry timing in China was when this country was on the verge of its growing stage. Horizontal integration was used by Amazon in which they acquired Joyo.com, which was the largest online retailer of books, music, and videos in China. Amazon acquired this firm because Joyo.com was an established firm

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    Essay Length: 373 Words / 2 Pages
    Submitted: December 20, 2016 Autor: Parvesh
  • Amazon in Its Emerging Market

    Amazon in Its Emerging Market

    I think Amazon made a sensible choice in its emerging markets entry strategies because of the following reasons: Location: India, China, and Brazil. Picking up these emerging markets for establishing business was a sensible decision taken by Amazon because according to, the estimates these markets have huge growth potential for the e-commerce market. Each of these countries have some distinctive features. Indian government liberalized FDI norms which created easiness of doing business in India. China

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    Essay Length: 502 Words / 3 Pages
    Submitted: December 20, 2016 Autor: Parvesh
  • Amazon Web Services

    Amazon Web Services

    Project Report: Amazon Web Services INTERNATIONAL PROGRAMME IN MANAGEMENT FOR EXECUTIVES 2016-17 INDIAN INSTITUTE OF MANAGEMENT, LUCKNOW Amazon Web Services Management Information Systems COURSE NUMBER (IT05101) UNDER THE GUIDANCE OF Prof. Bharat Bhaskar SUBMITTED BY: Group 9 Name Roll No. Deepnil Biswas IPMX09021 Nitin Panwar IPMX09036 Sanjoy Maji IPMX09045 Vaneet Goel IPMX09063 Vikrant Sharma IPMX09064 Vineet Singh IPMX09065 * Table of Contents  Table of Contents 2 Introduction 3 Architecture 4 Amazon Application Services 5

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    Essay Length: 6,019 Words / 25 Pages
    Submitted: January 30, 2017 Autor: SANJOY MAJI 
  • Amazon Company Retention Strategies

    Amazon Company Retention Strategies

    Amazon Company Amazon is an American electronic commerce and cloud computing company, founded in 1994 by Jeff Bezos, who named the company after the Amazon river, one of the largest rivers in the world. The company started as an online bookstore, later became largest internet-based retailer in the world with an annual revenue of US $107 billion. Amazon is one of the leaders in the customer relationship management through its customer centric business model, where

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    Essay Length: 1,217 Words / 5 Pages
    Submitted: February 8, 2017 Autor: Jagadeesh Kumar Reddy Sirigireddy
  • Amazon Case Study

    Amazon Case Study

    Amazon case study Amazon history and Profile Jeff Bezos founded Amazon in 1994 at the height of the dotcom frenzy. It began operations in 1995. Although it did not invent the internet, it had been one of the pioneering companies to maximize the use and power of the new medium. As such, it practically defined what the internet was and the whole idea of e-retailing or online stores. (Seattle Times, 2012) Amazon is based in

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    Essay Length: 1,799 Words / 8 Pages
    Submitted: February 11, 2017 Autor: Tiffany Shang
  • Amazon Fresh: Attract and Convert Costumers

    Amazon Fresh: Attract and Convert Costumers

    AmazonFresh In 2007, Amazon had launched an online grocery store called AmazonFresh in Seattle, Washington. This online store allows customers to purchase groceries online from thousands of grocery items with same day or next day delivery. This decision to create an online grocery store was considered risky because every business that attempted to shift the grocery store online had failed. However, despite criticism and skepticism, AmazonFresh has been a very successful online-grocery store. Their innovative

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    Essay Length: 1,510 Words / 7 Pages
    Submitted: March 17, 2017 Autor: pskoknic
  • Sap Harvard Business Review

    Sap Harvard Business Review

    15 February 2017 SAP CEO Eyes are always on CEOs let alone one that’s an American heading a large German multinational company. Bill McDermott, the CEO of SAP, grew up multinational on Long Island, which he describes as a melting pot. McDermott’s first overseas assignment wasn’t until he was 29 when he was a sales manager for Xerox. So how was he able to become SAP’s first American born CEO in its history? His first

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    Essay Length: 309 Words / 2 Pages
    Submitted: May 3, 2017 Autor: James Eckert
  • Critical Analysis on Amazon

    Critical Analysis on Amazon

    Critical Analysis of Amazon Critical Analysis of Amazon Stephanie Stricker Columbia University Amazon is one of the leading online stores in today’s society with 135 billion dollars in sales. The company strives to offer the widest selection of products at the lowest price in an environment that promotes the best online customer experience. Convenience, speed, and choice are three core benefits that make up Amazon's very unique selling proposition. Amazon is located online, within a

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    Essay Length: 971 Words / 4 Pages
    Submitted: September 11, 2017 Autor: Stephanie Stricker
  • What Are the Chief Elements of Amazon’s Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    What Are the Chief Elements of Amazon’s Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    What are the chief elements of Amazon’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? The chief elements of Amazon’s overall competitive strategy are its four pillars: low prices, wide selection, convenience, and customer service. This is supported by other actions within the company such as the importance places on constant innovation of Amazon’s business model. There are many pieces to the overall competitive strategy. Other aspects include the

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    Essay Length: 291 Words / 2 Pages
    Submitted: October 10, 2017 Autor: hcasa
  • Goldsworthy’s Maestro and Maitland’s Along the Amazon

    Goldsworthy’s Maestro and Maitland’s Along the Amazon

    As a necessary part of the human existence, journeys invoke a maturation in perspectives and attitudes about oneself and the world surrounding us. These often involve a transition from the familiar to the exotic and involve learning and discovery. Such is the case of Goldsworthy’s Maestro and Maitland’s Along the Amazon, which both involve the disruption to the protagonists’ identity in response to a journey through a harsh new environment, affirming the self-discovery undergone on

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    Essay Length: 710 Words / 3 Pages
    Submitted: October 15, 2017 Autor: angbb
  • Financial Comparison Amazon and Zalando

    Financial Comparison Amazon and Zalando

    UNIVERSITY OF ILLINOIS MBA HIGH ENGAGEMENT TEAM ASSIGNMENT 1 1. Provide a brief company background including a description of the products, services, divisions, number of employees, and other information you may find relevant. In 2008, building upon the success of Zappos in US and extensive market research, Zalando is founded in Berlin as an e-commerce platform for the German market, focused on shoes. Its first advertisements promoted the idea of free shipping and free exchange

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    Essay Length: 5,863 Words / 24 Pages
    Submitted: October 28, 2017 Autor: alceu79
  • Report on Amazon - Customer Satisfaction Report

    Report on Amazon - Customer Satisfaction Report

    Amir Raza Khan 2016-00181 Customer Satisfaction Report Submitted by: Amir Raza Khan 2016-00181 ID: 2016-00181@ac-kuwait.edu.kw Submission date: 4/16/17 Instructor: Ms. Rita Zsargo Table of Contents Executive Summary 3 Introduction 3 Findings 4 Conclusions and recommendations 5 References 6 Executive Summary This report is conducted by Amir Raza Khan about the customer satisfaction of world known E-commerce website Amazon.com. Amazon.com is used for selling things online which is then delivered to the buyer’s door-step all around

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    Essay Length: 806 Words / 4 Pages
    Submitted: November 4, 2017 Autor: ak4u151
  • A.Lange Harvard Case

    A.Lange Harvard Case

    EXECUTIVE SUMMARY: A. Lange & Söhne is a luxury watchmaker based in Glashütte, specializing in the design and production of high-end mechanical watches. The company fuses tradition with innovation and is well known in the industry for its perfection and precision. Their products are hugely popular among timepiece collectors. Presented in the case was their issue with balancing exclusivity and profit generation. Demand is certainly rising for their products as the segment expands and the

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    Essay Length: 2,828 Words / 12 Pages
    Submitted: January 29, 2018 Autor: amyh0426
  • Amazon Case

    Amazon Case

    Marketing Management – Case Study – Amazon in 2017 What business is Amazon in? Amazon is one of the leading e commerce based company in the world. Although Amazon started as an online bookseller, it has diversified its product range to include a variety of other products and businesses (1,2). 1. Online Retail Service: Amazon’s primary product is the online retail service it providers through its ecommerce website. Amazon sells its products online where users

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    Essay Length: 594 Words / 3 Pages
    Submitted: February 3, 2018 Autor: anujkalra1989

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