Amazon Case
Autor: anujkalra1989 • February 3, 2018 • Coursework • 594 Words (3 Pages) • 530 Views
Marketing Management – Case Study – Amazon in 2017
What business is Amazon in?
Amazon is one of the leading e commerce based company in the world. Although Amazon started as an online bookseller, it has diversified its product range to include a variety of other products and businesses (1,2).
- Online Retail Service:
Amazon’s primary product is the online retail service it providers through its ecommerce website. Amazon sells its products online where users login into the amazon website and place orders. The products range from books, electronics to other general merchandise. These are then delivered to customers through its distribution channels. In 2000, Amazon expanded this sector to allow third part merchants to use its platform to sell products.
- Consumer Electronics:
In 2007, Amazon introduced Kindle and other tablets. In 2014, Amazon launched Fire Phone.
- Cloud computing Services:
Amazon provides web hosting services to its clients and customers.
- Production and Distribution of Video Content:
Amazon launched video-on-demand (Amazon Instant video) which allowed customers to instantly stream videos on their laptops. Later it also launched Amazon Studios to produce original content for movies and shows.
- Wholesale and distribution market
Amazon Supply offers products for business clients.
- Customer Services:
Amazon offers prime membership as well as Prime Now and Amazon dash to provide extra privileges to its customers.
- Grocery:
Amazon has entered the grocery business through Amazon Prime Pantry and Amazon Fresh.
Amazon has also spread its business in other areas through Amazon Echo (Voice activated home assistant), Amazon Inspire (online marketplace with lesson plans for school teachers) and Amazon Dash (1-click ordering at home). Keeping all these products integrated has been the biggest plus point in Amazon’s business strategy.
Who are Amazon’s competitors?
Amazon has product lines in different sectors and hence have different competitors based on the product.
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