McDonald's Strategy

McDonald's Strategy

McDonald's marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders. McDonald's strategy to develop its global workforce is designed to be aligned with and support the execution of its over- arching strategic business goal, which is "to become everyone's favorite place and way to eat". McDonald's current strategy is to further promote the image of healthy food that can be found at "New or Re- modeled McDonald's." McDonald's new strategy of presenting its restaurants as the convenient place where healthy food can be found is in line with its recent attempts to create a healthier image for itself. The corporation is planning other menu changes, such as switching to a cinnamon roll and a sausage burrito as its core breakfast offering, while bagels would become an alternative item. Some chain that individuals "confront a future of accelerating McDonaldization." These changes are part of its strategy to offer a range of choices that support a balanced lifestyle, thus to attract new clients and retain old ones.

McDonald's Business Process

Supply chain business process integration involves collaborative work between buyers and suppliers, joint product development, common systems and shared information. According to Lambert and Cooper operating an integrated supply chain requires continuous information flows, which in turn assist to achieve the best product flows. However, in many companies, management has reached the conclusion that optimizing the product flows cannot be accomplished without implementing a process approach to the business. The key critical supply business processes in McDonald's will comb following processes:

 Customer service management

Customer relationship management concerns the relationship between the organization and its customers. Customer service provides the source of customer information. It also provides the customer with real- time information on promising dates and product availability through interfaces with the

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