Case Analysis

Case Analysis Chapter 1

The current market for app development is highly competitive. Producing a successful and popular application, whether it is for gaming or business purposes, is quite difficult. There may be a possibility that an idea similar to a potential application has already been produced. Since the creation of the smartphone, the market for application development is no longer untapped. Many application developers have already entered into the market and made it highly competitive. Therefore, to succeed in the market, an application must be unique and be quite attractive to users. One of the most effective methods for acquiring interest among users/consumers is to provide a product with no charge.

I completely agree that freemium business strategies can provide a company with a competitive advantage. Entering in credit card information to purchase content on a smart phone can be considered a major nuisance for most smart phone users. Firstly, one questions as to why the product cannot be provided at zero cost. Secondly, one must encounter the actual hassle of pulling out their credit cards and spending money on an application. By offering an application for free, a company can quickly reach a massive amount of downloads within the smart phones users. The allowance of being able to download an application for free creates much appeal within most individuals. Furthermore, after being able to attract the attention of user, one can create room for several lucrative opportunities.

Information and knowledge are two key concepts that very important to King.com, the company responsible for candy crush. Knowledge and information provide King.com with strategies for acquiring greater profit margins within the application user base. For example, possessing information and knowledge in regard to the typical age of most candy crush users can aid King.com in introducing new upgrades. For instance, if most users

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