Zara Managing Stores for Fast Fashion

Summary for ZARA: Managing Stores for Fast Fashion

Through this case, I saw a amazing "fast fashion" empire, which give us a chance to give a hug to fashion clothes at low price. The structure of the company is firm and build based on the core "DNA", complied with the Inditex code: ethical and responsible manner, fair and honorable payment and highly respectful to the environment. The famous and high efficiency ZARA's supply chain just like the belt around the world. All these good "name tag" make ZARA empire powerful, expansion and profitability.

The most impressive is that ZARA not only focus on building company's structure but also pay attention to the bottom store staff. There are three items that I want to share. Firstly, ninety percent of the store managers had been promoted from within and had chance change from part-time to full time- open motivation channels. Secondly, the evaluation system and DTs, HR and country managers visited stores constantly - more fair evaluation platform. Thirdly, store manager has autonomy to do the fast decision and improvement. For example if one store's display is good , DT will share this good display to other stores rather than do it alone, which make staff feel the participation of the company's decision-making. This combination of good systems, maintaining the human touch and motivation makes all staff positive and loyalty.

From this case, although ZARA has lots of outstanding record in this industry, we can see a responsible company, which still put a lot of effort to improve its system to shift time -consuming work away from store employees and its in-store logistics. In my opinion, the last paragraph showed the secret of its success. ZARA try to make change every day without hurt the mature system, although now everything looks perfect. In China, we call it "居安思危"- Prepared for danger in times of peace.

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