The Adoption Rate of Cellphone Banking: A Technology Cluster Perspective
Autor: Sajan Poudel • August 26, 2017 • Research Paper • 8,391 Words (34 Pages) • 655 Views
THE ADOPTION RATE OF CELLPHONE BANKING: A TECHNOLOGY CLUSTER PERSPECTIVE
J. NEL
RESEARCH PROPOSAL FOR:
PhD
IN THE
DEPARTMENT OF BUSINESS MANAGEMENT AT STELLENBOSCH
UNIVERSITY
SUPERVISOR:
PROF. C. BOSHOFF
August 2009
Index
Introduction ............................................................................................................................................ 4
The management dilemma ...................................................................................................................... 4
Demarcation of the field of study ............................................................................................................ 5
Technology Adoption Model ................................................................................................................... 6
TAM research and cellphone banking ...................................................................................................... 9
Research question ................................................................................................................................. 12
Internet banking and cellphone banking as a technology cluster............................................................ 14
The objectives of the study .................................................................................................................... 16
Primary objective .............................................................................................................................. 16
Secondary objectives ......................................................................................................................... 16
Research method .................................................................................................................................. 17
Literature study ................................................................................................................................. 17
Empirical study .................................................................................................................................. 17
Research design ............................................................................................................................. 17
Measurement ................................................................................................................................ 17
Data collection ............................................................................................................................... 18
Sampling ........................................................................................................................................ 19
Data analysis ..................................................................................................................................... 20
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