Pestel Analysis of Bakery

Introduction of the company

Since its establishment in 2000, this company has developed a reputation for setting up the branches or many outlets in different countries. They have combined the categories (cafe, bakery, pastry, restaurant, food atrium) for the company. This company has successfully broken into the market in 2003. This company has grown to another generation, which is the fourth one in worldwide countries.

Nature of the company

Is well-known for providing different categories in many outlets in worldwide countries.

PESTEL

Political

This company has still faced many competitors in worldwide countries but they don’t let anything bother and affect their goals. Yet they still climbed up to the top in par to other companies.

Economic

The staffs of the company have given them all more than they are willing to because they want the company to be successful and well-known in the worldwide countries. They even worked very harder in order to put the money in the hands of the company. They also created good jobs for the employees to work in. They focus more on product quality and product packaging requirements. The more important thing is to have healthy consumption of the goods. They always need to be faster to promote new products to enter and gain the market share as well as get more customers’ attention.

Socio-cultural

They always created different flavours to attract the customers to enjoy themselves, have faith in this company, will patrol this company always no matter whatever other companies got or have.

Technological

They have to come up with different types of products in order to be competitive. Therefore they need to maintain the right standards, procedures and right innovation to promote their brands. The main importance is to have good and right consistency and efficiency among the staffs.

Environment

They

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