The 5c’s for McDonalds

IKEA’s firm-specific advantages consist of the innovative ready-to-assemble furniture, in which customers no longer had to wait for their furniture to arrive, but instead take it themselves the day they buy it. Another firm-specific advantage is its low cost and high quality. With IKEA’s designers working closely with suppliers and since the furniture is sold all around the world (giving huge economies of scale), it is able to match rivals on quality while undercutting price. IKEA’s country-specific advantage consists of its modern designs and the rising popularity in Scandinavian designs.

2.Some cultural factors that make expansion abroad in retailing difficult is the necessity to adopt a multi-domestic market approach due to cultural differences in terms of their preferences. IKEA adopted a global strategy, standardizing most of its products. It did indeed make some exceptions when coming to the United

The 5C’s for McDonalds.

Company

• Global presence

• Family oriented brand

• Brand recognition

• Price policy

Customers

• Family oriented

• Fast and 24/7 service

• Convenient locations

• Cheap prices

• Possibility to purchase meals staying in your car (MacAvto)

Competition

• Burger King

• KFC

• Wendy’s

• Domino’s

• Subway

• Other national and local fast food companies

Collaboration

• Developed supply chain

• Reliable suppliers

Climate

• Tendency to healthy lifestyle and nutrition

• Currency fluctuations

• Local crisis Value proposition:

• Café for the whole family,

• Fast service;

• Convenient locations (near the metro stations, in shopping malls and on the motorways);

• Friendly pricing policy;

• Broad range of food choices.

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